Hasbro Events Presents: Factory Of Wonder

Discussion in 'Transformers News and Rumors' started by SilverOptimus, Mar 15, 2016.

  1. SilverOptimus

    SilverOptimus Movie News Monster Moderator News Staff

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  2. Calabask

    Calabask Waspinator Cultist

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    ...I have no idea who this is marketed towards. Kids? Investors? It feels like it should be kids. But invite only? Investors kids?
     
  3. SilverOptimus

    SilverOptimus Movie News Monster Moderator News Staff

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    Investors for now. But I have a feeling that they might go beyond that and will eventually go public one day. Don't know. Can't tell for sure at the moment.
     
  4. Chucez

    Chucez Well-Known Member

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    Is that gonna be the traveling Hasbrocon?
     
  5. SilverOptimus

    SilverOptimus Movie News Monster Moderator News Staff

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    For the moment it's a Traveling Hasbro Trade Show.
     
  6. PredaConvoy

    PredaConvoy Rogue Tripredacus Agent

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    "the much anticipated Transformers 5 in Q2 2017, 6 in 2018 and 7 in 2019.."

    This line made me realise I have 12 months to stock up on Combiner Wars and Titans Return stuff, and then I'll have three years off, because the UK shops only ever stock shelf warming movie stuff and one-steps when there is Bay in the air.. Welp, was fun while it lasted, CHUGCWUW...
     
  7. Autobot Burnout

    Autobot Burnout ...and I'll whisper "No."

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    Movie this, movie that - is it just me or is it kind of alarming that Hasbro seems content on absolutely ignoring the need of developing the next generation of all its successful franchises?

    I mean, the gameplan for Transformers is pure stupidity by oversaturating the market with three films spaced out only by a year and absolutely no toy line plans, while RID is in its final season and there isn't even a hint of a successor cartoon franchise because we all know Aligned is just a massive failure of a collective continuity. Where is the innovation that defined the past 30 years and kept the franchise alive?

    Additionally, has Hasbro just forgotten GI JOE? One of its most famous lines...and they're leaving it to rot in a ditch in favor of a freakin PLAY DOH movie?

    This better be something like
    [​IMG]

    I digress, though - Hasbro's been doing nothing but declaring these long term plans for movies like some great future while the last great plan is still falling down - after all, HUB was ultimately a failure and trying to turn Hasbro IPs into movie franchises is equally doomed as proven by Battleship getting sunk at the box office.

    All it will take is one Transformers film to bomb and this whole future planning will collapse like a house of cards.
     
  8. SilverOptimus

    SilverOptimus Movie News Monster Moderator News Staff

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    From what I know Transformers Movies and associated toys will go on full force from 2017 onwards. It will become the dominant form of the Transformers franchise for the next decade.

    You see, on Hasbro's perspective the TF movies are a gold mine. Sales spike on movie years. So, if it works why fix it? Hasbro has achieved a lot within the last decade. The force which started from Transformers 2007 will go on for a decade more.

    Generations fans will not be forgotten I'm sure. I remember during a financial call, CEO Brian Goldner fondly acknowledged the Transformers fan base ("Older fans" he called us). So he definitely knows we exist and need to cater us too.

    So, we'll see how it goes. :) 
     
    Last edited: Mar 15, 2016
  9. Slingshot

    Slingshot Back In the Game

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    "Factory of Wonder", more like "Factory of Horror".
    My disdain for Brian Goldner is growing with each and every news article. Hopefully the Movies crash and burn after Transformers 8 (at the latest, hopefully the next Movie at the earliest), and hopefully by that time Hollywood Movies will be so weak and under-performing, that the Movie-Cycle is over.
     
  10. Calabask

    Calabask Waspinator Cultist

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    I actually liked Battleship.
     
  11. Starscream 91

    Starscream 91 Mech With A Mouth

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    Same.

    Honestly don't know what this is all about.
     
  12. Cal

    Cal Well-Known Member

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    Factory of Wonder? I hope the guide is Willy Wonka.
     
  13. LegoShokwave123

    LegoShokwave123 (-_-)

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    If the Play-doh movie isn't a big budget knockoff of Clayworld I will be disappointed.
     
  14. Autobot Burnout

    Autobot Burnout ...and I'll whisper "No."

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    With all due respect, Hasbro said the exact same thing about how Aligned was, essentially, going to solve both the problems of reinventing the wheel (so-to-speak) with each continuity reboot AND provide a stable origin point for all future branch continuities, thereby avoiding G1 having a ton of conflicting canon origin points in the lore.

    As was demonstrated for all to see, Hasbro failed to even keep consistency in the origin story for Aligned before the Autobots and Decepticons even left Cybertron, because they didn't excersise any control whatsoever over the Prime production team before it was too late to actually make Prime seem even tangently tied to WFC.

    Except the numbers clearly show it isn't sustainable. AOE made a billion dollars internationally, but domestically it only made like $245 million - on a budget of $210, that's only a 14% profit margin over breaking even. Compare that to DOTM's domestic take; $352 million, on a $195 million budget - nearly 80% raw profit intake after covering the budget amount.

    AoE only broke the one billion mark because of extreme measures taken to appeal heavily to the Chinese market, which of course seems to be the path Hasbro will take as a result...meaning it is entirely possible the films may end up only being profitable through international box office totals while continuing to tank domestically (since a drop of profitability in the domestic box office revenue - which IIRC is the only place where 100% of every dollar made from ticket sales goes to Paramount or something to that effect - of 66% between films does not indicate drowning theatres with more of the same film is going to somehow reverse that decline).

    Goldner also recently described Bumblebee as being mute...which he isn't in what is supposed to be the current TF flagship series; RID.

    That to me implies a serious level of disconnect with brand identity if the CEO of Hasbro can't even remember the current "face" of the Transformers franchise talks.

    At that point, I have to wonder if Hasbro is even going to still be a toy company at that point - Goldner's term as CEO has seen Hasbro increasingly try to use its licensed properties more as media IPs rather than media-backed toylines.

    Which version - Gene Wilder or Johnny Depp?
     
  15. Autovolt 127

    Autovolt 127 Get In The Titan, Prime!

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  16. eagc7

    eagc7 TF Movieverse fan

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    me right now
    [​IMG]
     
  17. Dachande

    Dachande MULTI-QUOTE- USE IT. Super Mod

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    ...and let the over the top Hasbro/movieverse hate speweth forth!
    Ugh.

    If they want to drum up more business by appealing to 'invited guests', then so what? Many businesses network and hold audiences with prospective investors, so why should Hasbro get such ire for it?
    If makes complete sense for them to want to push and promote the movie franchise, and by doing so, it helps the franchise as a whole. MANY current fans and collectors are part of the community because of the films, and like them or not, they are good for the franchise.
    Personally, I stopped liking them a while ago, but I wouldn't want the movies to fail in fear of such a thing having negative repercussions on the franchise as a whole.
     
  18. SPLIT LIP

    SPLIT LIP Be strong enough to be gentle

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    I'm with AB, Hasbro's narrow-minded approach is flustering. Despite Generations recieving a huge push lately to get into the wider kids market with CW, it goes unmentioned. (and we still don't have that Machnima series...) No word on any new show or toyline, just movie stuff. If it's not the movies, it doesn't matter is the message we're getting, and what AB said is true: AOE only succeeded because of the massive push to the Chinese market, a trick I don't think will work twice.

    On the plus side, I kinda hope things do sort of fall apart, because it'll force Hasbro to reinvent the line again, hoping as something fresh and new, much like BW did way back when, and the movies did themselves. Everything's so synergistic and stale a good total reboot is just what we need. Sometimes you gotta break it all down to build it back up.

    It's not about hating the movies, it's about realising that they're not as infallible as they were once thought to be.

    If I was an investor, a serious investor, I'd question the foolhardy total focus on a faltering aspect of the franchise, and the utter ignorance of the other facets of the property.
     
  19. Dachande

    Dachande MULTI-QUOTE- USE IT. Super Mod

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    Worked wonders for GIJoe.
     
  20. SPLIT LIP

    SPLIT LIP Be strong enough to be gentle

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    G.I.Joe also doesn't have a 30 year history of near-constant reinvention and new identities.

    Also, not to upset Joe fans, but G.I.Joe as a concept is not nearly as sustainable as Transformers. And even if it did, it's attempts at revitalization have been half-hearted at best.