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Transformers Prime First Editions Officially Canceled for the US

Posted on 01-28-2012 at 07:06 AM by Sol Fury under Transformers Prime
Transformers-Prime-Autobots
Bad news reaches us from our sponsors, Big Bad Toy Store and TFSource. The Transformers Prime First Edition toy line, which contains amongst others a very sharp screen accurate Optimus Prime and Bulkhead, plus Cliffjumper with show-accurate arm cannons, have been officially canceled for US distribution. A very small few made it to Toys R Us, along with a partial release of the line in Asia and Canada. Although it was always intended to be a limited run line, it looks now like that many preorders may simply not be filled.

Earlier today, Big Bad Toy Store began sending out the following email:

We apologize that we have learned that Hasbro has canceled these [Transformers Prime First Edition] figures. We will be listing new TF Prime preorders on Wednesday 2/1. Some of these may convert to new listings and some will be canceled. We will email you with updates between now and Wednesday.

TFSource also posted the following on Twitter and Facebook:

Unfortunately we have some bad news, we didn't want to call it until Hasbro confirmed, but the rest of the Transformers Prime First Edition series figures will not hit the US. New Prime preorders will be up next week, if you already have placed an order you can opt to convert to the new product (RID) or cancel your order if you no longer want the RID piece. Once we have more news and the new preorders up next week we'll reach out directly to all customers that preordered.


Unfortunately it seems likely that the line will at this point never see a full, mainstream US release. However, hope is not completely lost - this may be like previous occasions where items that seemed to be canceled eventually turned up in discount stores such as Ross, as was the case with the Reveal the Shield Voyager assortment, Power Core Combiners or Windcharger.

We live in the hope.
Views: 15,579 / Credit: hardreturn, deadman323, exomega225, Dr. Prime of the 2005 Boards!
G1Wheeljack
I'm hoping we can get a much less corporate answer/explanation at Toy Fair or Botcon. Still, this is very disappointing
Crystal Convoy
Dear Hasbro:

Fuck you.
Robogeek28
I'd already mentioned it in the U.S release thread awhile ago but I guess it got missed in there.
Anguirus
Meh. BBTS said as much weeks ago and got panned for it. It's not the BIGGEST surprise that "First Edition" actually meant that. I'm not thrilled that it's so hard to get a Voyager that doesn't light up, but it's certainly doable.
Transbot90210
Damn, I just heard the price for Bulkhead skyrocket.

I'm glad that I was fortunate enough to find these guys at retail but I am worried about Zombie CJ amd Vehicon. I have seen NO Hasbro releases of these guys. I hope TRU went as far as getting FE wave 2.5 to hold them over until the official March release of RID.
Smashs
Well, looks like i'll be dropping the money online for OP/CJ/BH
Dr. Prime
I still would take this with a grain of salt. Hasbro may have shipped these to retailers weeks ago and they may still be sitting in central distribution warehouses. As far as Hasbro is concerned at this point, they are telling the truth in that "they are not releasing more" but that doesn't mean that some might still hit the shelves. I'm going to give it a bit more time.
Secretcode
To be fair, that's the same generic stock answer they've been giving out since we knew the line was TRU only.
BenjaminXavier
Clearly, Hasbro has manufactured more than made it to retail. Nothing was released in the US outside of 2-3 cases of wave one per each TRU store. I wouldn't be surprised if they turned up at Marshalls/Ross/TJ Maxx later in the year.
General Tekno
Quote:
Originally Posted by Transbot90210 View Post
Damn, I just heard the price for Bulkhead skyrocket.

I'm glad that I was fortunate enough to find these guys at retail but I am worried about Zombie CJ amd Vehicon. I have seen NO Hasbro releases of these guys. I hope TRU went as far as getting FE wave 2.5 to hold them over until the official March release of RID.
I know what you mean; that's why I went and ordered some TakaraTomy stuff.

I'm honestly MORE concerned the last wave or so of DOTM stuff won't show. I want that Human Alliance Soundwave.
TJ Duckett
Quote:
Originally Posted by Crystal Convoy View Post
Dear Hasbro:

Fuck you.
I don't know why, but this made me laugh so hard I cried. That's awesome.
havanowoncheese
Well damn. I am not gonna lose any sleep over the first editions but disappointed for sure.
Crystal Convoy
Quote:
Originally Posted by TJ Duckett View Post
I don't know why, but this made me laugh so hard I cried. That's awesome.
You're welcome.
Sumner Sturgeon
That's rather discouraging. I admit that I mostly just wanted all the First Editions so I could have multiple versions of each character to compare and share out weapons between, but still. Though I guess I at least won't be too worried about the loss of the FE Vehicon, since the RID one looks so much better. The supposed second Arcee mould might outstrip the first as well, so that's something.

Still, quite the downer.
General Magnus
What does this means for Europe? We won´t even get FE? Fuck.
Razerwire
Glad I was able to get Starscream, Bumblebee, Arcee and Cliffjumper. Hopefully Bulkhead, Vehicon and Zombie Cliffjumper will still be released somewhere.
havanowoncheese
I hope that they will get repacked for the main line but i have a feeling the part about if demand is high enough means kids wont care so screw you.
Secretcode
Quote:
Originally Posted by General Magnus View Post
What does this means for Europe? We won´t even get FE? Fuck.
It was confirmed at the UK Toy Fair that England will not be getting First Edition in any shape or form.
Geterman
It would not be so bad if the RiD figures looked better than FE, but they don't except for Wheeljack and Soundwave. How they going to limit us on the good crack and give us a mainline of watered down imitations
AlanGarou
Dear Hasbro:
You have become increasingly incompetent at getting toys out to people who want to buy them. This is unacceptable. If distribution does not become faster and more thorough within the next three months, I will begin destroying every Dark of the Moon toy available for sale in the greater Austin area. Either get new toys out, or be wiped clean from the shelves. Your choice.
Sincerely,
AlanGarou
Sprocket
If they're re-released, there's a good chance it'll be with tribal tattoos or battle damage that most of us honestly don't care for.
Sludge
That is a bit dissapointing if true. But I'll live.
Ravenxl7
Oh well, I'm most likely going to be going Cyberverse-only, so this doesn't bother me one bit. Also, before you all get riled up at Hasbro over this, consider that it's most likely the retailers who are at fault. I wouldn't be surprised if many of them were disinterested in anything Prime when Hasbro came to them with the FE figures.
ORIO
Quote:
Originally Posted by Anguirus View Post
Meh. BBTS said as much weeks ago and got panned for it. It's not the BIGGEST surprise that "First Edition" actually meant that. I'm not thrilled that it's so hard to get a Voyager that doesn't light up, but it's certainly doable.
Where did BBTS say that?
miscreant
For some reason or other, i can't say i feel too sorry for anyone who didn't make a reasonable effort to pick up the Voyagers online.

Quote:
Originally Posted by Crystal Convoy View Post
Dear Hasbro:

Fuck you.
Also, please take us seriously.


Quote:
Originally Posted by Transbot90210 View Post
Damn, I just heard the price for Bulkhead skyrocket.

I'm glad that I was fortunate enough to find these guys at retail but I am worried about Zombie CJ amd Vehicon. I have seen NO Hasbro releases of these guys.
FMH indicated that Takara are still doing Zombie Cliffjumper, even if Hasbro aren't. Vehicon V1... Hasbro probably aren't bothering at this stage. I'm guessing the mold was actually ditched early on because
of the kibble, but Takara saw an opportunity and jumped on it.



Quote:
Originally Posted by Anguirus View Post
Meh. BBTS said as much weeks ago and got panned for it.
That's because some people here will clutch at any chance they can to jump on BBTS or TFSource.
Robogeek28
Quote:
Originally Posted by Ravenxl7 View Post
Oh well, I'm most likely going to be going Cyberverse-only, so this doesn't bother me one bit. Also, before you all get riled up at Hasbro over this, consider that it's most likely the retailers who are at fault. I wouldn't be surprised if many of them were disinterested in anything Prime when Hasbro came to them with the FE figures.
Yet online stores based in the U.S haven't gottem them yet either. Not for lack of ordering them that's for sure.
kaijuguy19
Quote:
Originally Posted by geterman View Post
It would not be so bad if the RiD figures looked better than FE, but they don't except for Wheeljack and Soundwave. How they going to limit us on the good crack and give us a mainline of watered down imitations
The RID Vehicon will love to have a word with you on that comment.

Anyway it's really a bummer,but at least I was able to get all of them except the Vehicon which I'm holding out for the RID version,Terrorcon Cliffjummper because I'm fine witht he original,and the TWo pack Optimus and Megatron because I want Megatron as a Voyager at least.

Yes Hasbro's not on the money lately but honestly they are not being trolls over this either. They may just have some serious problem wiht the marketing and they were just trying to fix it. Perhaps one day it'll get better. The upset is understandable but just be grateful that we ARE getting a mainstream line of TFP at all instead of the horrible possiblty of the FE line being the ONLY Prime toyline!
Dinobots Rule
Quote:
Originally Posted by Crystal Convoy View Post
Dear Hasbro:

Fuck you.
....word
Secretcode
Quote:
Originally Posted by AlanGarou View Post
Dear Hasbro:
You have become increasingly incompetent at getting toys out to people who want to buy them. This is unacceptable. If distribution does not become faster and more thorough within the next three months, I will begin destroying every Dark of the Moon toy available for sale in the greater Austin area. Either get new toys out, or be wiped clean from the shelves. Your choice.
Sincerely,
AlanGarou
Holy hell dude, calm down and use your head. Like I've already told you in other places, you can't blame Hasbro for retailer's decisions. It's the same thing that happened with Animated, and ultimately the retailers decide what gets put on shelves and what doesn't. There's no reason to make empty threats at a company that's just doing what has to be done.
AlanGarou
Quote:
Originally Posted by Secretcode View Post
Holy hell dude, calm down and use your head. Like I've already told you in other places, you can't blame Hasbro for retailer's decisions. It's the same thing that happened with Animated, and ultimately the retailers decide what gets put on shelves and what doesn't. There's no reason to make empty threats at a company that's just doing what has to be done.
I'm not actually going to destroy anything. Besides, if I were it would be the retailers who lost money, because Hasbro already got their money from the toys when the stores ordered them.
Gilgamesh
Oh well, just move on. Awaiting the RiD line now!

People, the Prime line is supposed to stay for a while, there will be more molds, more Primes, more everything. No need for drama. Unless you do it to make me smile, then please go on.
FatalT 71
Well, glad I got Starscream, Arcee and Bumblebee FE's along with the NYCC pack.

Would really have liked to grab the Entertainment Pack, but that may not be a possibility now.
Secretcode
Quote:
Originally Posted by Gilgamesh View Post
Oh well, just move on. Awaiting the RiD line now!

People, the Prime line is supposed to stay for a while, there will be more molds, more Primes, more everything. No need for drama. Unless you do it to make me smile, then please go on.
Precisely. Hell, we already know that two of the molds are already going to be reused in the RiD line. Hasbro won't waste a mold so early in the life of a toyline, hell look at the various Voyager Primes from the movies.
Silk Spectre
If there wasn't a quality difference between the FE and RID line, I think people wouldn't be so disappointed.

Anyway, this news doesn't surprise.
Sumner Sturgeon
This is gonna become another one of those "ZOMG, HASBRO SUXXORZ" threads, isn't it?
Anguirus
Quote:
Originally Posted by AlanGarou View Post
Dear Hasbro:
You have become increasingly incompetent at getting toys out to people who want to buy them. This is unacceptable. If distribution does not become faster and more thorough within the next three months, I will begin destroying every Dark of the Moon toy available for sale in the greater Austin area. Either get new toys out, or be wiped clean from the shelves. Your choice.
Sincerely,
AlanGarou
Could you? I'm in Austin, it would do me a favor. But uh, hold off if you see a Soundwave.

And yes, BBTS sent a message about FE being pretty limited, and the board rapidly reached a consensus that they were lying to increase their own sales.
AlanGarou
Quote:
Originally Posted by Secretcode View Post
Precisely. Hell, we already know that two of the molds are already going to be reused in the RiD line. Hasbro won't waste a mold so early in the life of a toyline, hell look at the various Voyager Primes from the movies.
Tell that to Rumble, Frenzy, the later-wave Animated toys, Movie Soundwave, Deluxe Leadfoot and Movie Que. They've been dropping the ball on a lot of releases lately.

Quote:
Originally Posted by Sumner Sturgeon View Post
This is gonna become another one of those "ZOMG, HASBRO SUXXORZ" threads, isn't it?
Nah, more of a "destroy the Movie toys" thread if I have anything to say about it.

Quote:
Originally Posted by Anguirus View Post
Could you? I'm in Austin, it would do me a favor. But uh, hold off if you see a Soundwave.
The Target on MoPac has been getting a lot of Legends Soundwaves at least.
Silk Spectre
Blaming the movie line makes little sense, given that the last figures supposedly in it (HA Soundwave, deluxe Soundwave, Que) haven't shown up at retail either.
Rogzilla
That sucks.

If this is the case, then why on Earth does Target have the UPC's for the First Edition toys in their system? Maybe they were going to carry them but decided against it?

I'm not going to stop holding out hope as Toy Fair is in two weeks and we might get an update then, but this does lower my hopes to get ahold of even the deluxe FE figures.
GrimlockAutobot
and the BBTS FE Voyager 2-pack has been preordered.
Alucard77
Ross / Marshalls, I am looking at you. I bet they get em.

I guess the new Hasbro model is that things released in the first wave of the year is going to get ridiculously bad distribution and later sold at clearance stores.

Not sure how that works for them, but OK.
miscreant
Quote:
Originally Posted by Silk Spectre View Post
Blaming the movie line makes little sense, given that the last figures supposedly in it (HA Soundwave, deluxe Soundwave, Que) haven't shown up at retail either.

Fine i'll just selectively blame the first 4/5 of the DOTM line then.







What?
AlanGarou
Quote:
Originally Posted by miscreant View Post
Fine i'll just selectively blame the first 4/5 of the DOTM line then.
This is the truth. As usual, the retailers over-ordered the earlier waves of a line, kids got the toys from those waves that they wanted, and sales ground to a halt after that point.
Tiller
Welp. Canada dudes lend me your power and I will send you some money. I wouldn't be so concerned if most of the retdos in the RID line weren't really gimmicky, but how am I supposed to be looking forward to a powerizer bulkhead when Prime ended up lukewarm?

It's either play the waiting game until Ross and co get them, or buy them now before the price really skyrockets.
Autobot Burnout
To be quite honest, I STILL do not understand why the First Editions had to be entirely seperate MOLDS. And better than the true mainline figures at that, I might add, at least in looks (just my opinion, though). Wasn't the original idea for the FE line just having the same product as the mainline but in fancier packaging and display stands?

All I know is that it's going to be a pain in the ass to find a FE Cliffy and Bulkhead, because I have no interest in the zombie version of the former and the latter actually lives up to all the hype I hear (which last I checked, makes it a very desireable figure indeed).
General Tekno
Quote:
Originally Posted by Autobot Burnout View Post
To be quite honest, I STILL do not understand why the First Editions had to be entirely seperate MOLDS. And better than the true mainline figures at that, I might add, at least in looks (just my opinion, though). Wasn't the original idea for the FE line just having the same product as the mainline but in fancier packaging and display stands?

All I know is that it's going to be a pain in the ass to find a FE Cliffy and Bulkhead, because I have no interest in the zombie version of the former and the latter actually lives up to all the hype I hear (which last I checked, makes it a very desireable figure indeed).
The First Editions were originally designed for Generations, and would have been released earlier in the year.

Then they decided to push them back to do a whole "First Edition" subline instead.
The F.N.G.
Quote:
There are no plans at this time for additional Prime First Edition figures, but if there is a demand for them, we may look at it again in the future.
Fingers crossed. I'd certainly like to see a "white Prime"/Ultra Magnus redeco of the FE Optimus mold.
Kaymac
I live in Canada, so I've seen the FE toys. I wish they'd get a full on release at Wal*Mart, Zeller's etc. so if TRU doesn't have something I can check elsewhere. TRU has the dreaded "Yellow Washout" where I live, and I really want to get my hands on a Cliffjumper and Vehicon. Also, I can't find Bulkhead either. If I ask someone to check they always say "what we have out is what we have". BS, you DEFINITELY have more than one case of Prime Voyagers.

Anyways, it sucks that nowhere else can get the FE toys released there. Also, I don't think this is so much a Hasbro problem as it is a distributor problem. Hasbro has to give that kind of "stock answer" since it's probably not their fault.

As for first edition toys in general, I say "fuck that". Just release the toys when they are done, however you can. We could've gotten Arcee, Bumblebee, and Starscream AGES before they came out in the Prime FE line.

Continue: Transformers Prime First Editions Officially Canceled for the US Discussion on the 2005 Boards!

 
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