If you have been following our Hasbro event coverage news posts, then this name must be familiar to you; John Frascotti, former Chief Marketing Officer of Hasbro. He is the one who brings the official global marketing update for the Transformers brand and several other famous Hasbro brands including My Little Pony, G. I. Joe, Nerf and Monopoly.
Well, he’s now promoted. An official Press Release by Hasbro states that Mr. John Frascotti is now President, Hasbro Brands.
“Across our organization, we are building a tremendous team that can inspire new ideas through our brands and execute them through our brand blueprint, in brand building and storytelling globally,” said Brian D. Goldner, President and Chief Executive Officer. “No one is better suited than John for this new leadership opportunity. His vision and consumer-centric approach will serve Hasbro and all of its stakeholders well as we continue to work side-by-side to deliver compelling brand expressions across generations and geographies.”“I am incredibly honored to be leading this dynamic group of professionals,” said John Frascotti, President, Hasbro Brands. “This unified approach will enable us to continue to drive the momentum in our business and develop our brands holistically across platforms to meet the evolving needs of our global consumers.”
Congratulations, Mr. Frascotti.
You can read the full Press Release, after the jump.
In this new role, Frascotti assumes the additional responsibilities of worldwide product development and now oversees all of the Company’s global Marketing and Design and Development teams. By combining the teams, the Company will continue to drive strong innovation, maximize operational efficiency, facilitate greater collaboration and streamline decision-making.
“Across our organization, we are building a tremendous team that can inspire new ideas through our brands and execute them through our brand blueprint, in brand building and storytelling globally,” said Brian D. Goldner, President and Chief Executive Officer. “No one is better suited than John for this new leadership opportunity. His vision and consumer-centric approach will serve Hasbro and all of its stakeholders well as we continue to work side-by-side to deliver compelling brand expressions across generations and geographies.”
“I am incredibly honored to be leading this dynamic group of professionals,” said John Frascotti, President, Hasbro Brands. “This unified approach will enable us to continue to drive the momentum in our business and develop our brands holistically across platforms to meet the evolving needs of our global consumers.”
Frascotti joined Hasbro in 2008 as Chief Marketing Officer. During his tenure, he led the re-imagination, re-invention and re-ignition of Hasbro’s world-class brand portfolio and has been a key architect of the Company’s branded play strategy.
Duncan Billing will now assume the role of Executive Vice President, Global Operations & Business Development. In this new role, he will leverage his 25 year marketing, development and worldwide operations experience to identify new revenue streams, including new platforms and brands that leverage the Company’s strengths and continue to lead Hasbro’s global manufacturing, sourcing and supply chain activities.
“As Hasbro continues to innovate in new areas of play and entertainment, I look forward to driving new strategic business opportunities and revenue streams for the Company, while continuing to evolve our very capable operations function,” said Duncan Billing, Executive Vice President, Global Operations & Business Development.
Billing joined Hasbro in 1988 as Group Director, Sales and Marketing, for its UK subsidiary. He later transferred to the U.S., where he held a variety of senior-level positions.
About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios is responsible for entertainment brand-driven storytelling around Hasbro brands across television, film, commercial productions and short-form. Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com.
© 2014 Hasbro, Inc. All Rights Reserved.
Novaburnhilde
Welcome Mr. Frascotti.
Afterburner
Congratulations person we know nothing about. From the corporate speak you don't at all sound like Joe Anybody, Snr Mgr
Gepard
https://www.youtube.com/watch?v=GyV_UG60dD4
Its so close to the real thing it's hardly satire.
Electro Rush
He was taken out back and shot by Optimus, ala Kelsey Grammer in TF4.
Hoffman
You're getting pretty upset over a press release. All press releases are like that, it's really nothing to get worked up over. It means next to nothing.
Catatronic
Dude get real! The stuff posted on the front page is the most generic copy & pasted load of BS ever. Surely you can see that. C'mon seriously, who writes this shit?
"His vision and consumer-centric approach will serve Hasbro and all of its stakeholders well as we continue to work side-by-side to deliver compelling brand expressions across generations and geographies."
That is absolutely horrible! A 4th grader could come up something better than that. His vision & consumer-centric approach blah blah blah. Give me a damn break man! "Compelling brand expressions"??? Are you serious? Who comes up with this crap? You're picking on me but did you actually read this drivel?
"No one is better suited than John for this new leadership opportunity."
Oh please! They had to pick 1 guy & he just happened to be the 1. For God's sake, give me a break!
"Across our organization, we are building a tremendous team that can inspire new ideas"
Yeah, great! Titan Heroes. Nice job!
"I am incredibly honored to be leading this dynamic group of professionals,"
What else do you expect him to say?
"This unified approach will enable us to continue to drive the momentum in our business and develop our brands holistically across platforms to meet the evolving needs of our global consumers."
Okay, so I'm not an adult when I read this load of crap, roll my eyes & say "blah blah blah"? Really? Are you sure? I pretty sure most normal adults wouldn't even finish reading it.
My point exactly!
Ash from Carolina
I don't know corporate speech. Does this mean some changes and revitalizing brands or does it mean the same stuff just with a different guy at the top?
Aernaroth
IIRC, Hasbro likes to rotate positions a lot.
Starfire22
I guess the previous president got canned?
Aernaroth
TRUKK not 'SCOTTI!
Kryptokron
Anybody else see the eerie resemblance to Peter Cullen?
Chaos Muffin
Congrats on the upgrade Mr Frascotti
Autovolt 127
This dude's rocking the Tom Selleck stache.
I hope he can make some great decisions and lead Hasbro and the franchise in to the future.
Shockwave81
Getting tired of seeing/hearing the word 'brand' everywhere. I hear it at work enough, but how many times did it appear in that statement from Hasbro?!?
RKillian
Are you sure that parroting buzzwords is really the metric that should be used to make that judgement?
Of course, I read the job posting for TransFormers brand manager too so I've already had my monthly recommended serving of word salad…
Stygian360
Most likely any decisions made at this person's level will trickle down only at the strategy level. What we really want to know is what toys we're getting next year. Unless he'll be directly influencing that– although I'm happy for him and his new position– I don't care.
Nightrain
Nope.
edgs2099
Keep RAGIN against that machine dawg.
SPLIT LIP
It's posts like these that convince me that there is no such thing as adult Transformers fans.
Incepticon
Ummm… pretty sure Archer was never the president of the entire Hasbro corporation.
Also pretty sure that no one here is going to have any idea what they're talking about (as usual) when it comes what suit is running what department behind the scenes, but of course many will have a know-it-all opinion about something that makes absolutely zero amount of difference to any of us. Should be fun.