Couple of days ago TFW2005 sister site HISSTANK reported[/URL] that Hasbro has applied for several new G. I. Joe Trademarks including a trademark for a Joe brand related beverage. We speculated that this could very well be to revive the old G. I. Joe Survival Beverage series.
Today, fellow fan site Transformers At The Moon is reporting that Hasbro has applied for yet another beverage related trademark and this time it’s Transformers.
Transformers (United States Patent and Trademark Office ID: 86555393)
“Dairy-based beverages; vegetable-based food beverages; fruit-based food beverages; yogurt-based beverages; coconut-based beverages used as a milk substitute; milk beverages containing fruits; milk based beverages containing fruit juice; peanut-based food beverages; soy-based food beverage used as a milk substitute; nut and seed-based milks”
Roadblock1977
For sure.
Blueberry milk: Energon
Grape milk: Dark Energon
Apple Drink (not the same formula as regular juice): Synthetic Energon
Strawberry milk: Red Energon
And for the adult fans, Green alcoholic beverage: Toxic Energon
Electro Rush
Seaspray Smoothies
Piranacon Pop
Overbite Orange
Sharkticon Strawberry
Paddles Piña Colada
ZapRowsdower
Sounds good, but… why the hell is Hasbro so lawyer crazy??? Paranoid leadership or actual precedent that lead to the current state?
Omnus
I hate to burst your bubble, but it's unlikely that anything will come of this.
I didn't click the link to see everything listed in the application, I only read what was listed on the FP before I clicked in to see if somebody had already covered it in the responses.
Anybody who has followed this sort of thing for a long enough time can spot this relatively easy. There are too many different types of products listed here to represent an actual considered marketing strategy. Therefore, this isn't a product/marketing based action, it's a legal based action.
Basically, they've filed a defensive patent. Hasbro just made a filing to prevent some other corporation from putting out a Transformers-branded beverage.
Technically, it shouldn't be necessary. Hasbro could prove the case against infringement in such a case, but it makes the legal department (or team) look like it's worth it to pay them full time (as opposed to retaining legal counsel simply when needed), as they are being "pro-active" with this action.
FanimusMaximus
My appreciation for the AOE thumbnail in the news section for this.
Mirimus
There better be some Kremzeek juice boxes…
Autovolt 127
Please Hasbro make this happen!
Dormamu
Erectors' Spark Juice.
Done with the internet for the day!
JLvatron
You mean Energon!!
Instead of
Red Bull
Energy drink
It should be:
Transformers
Energon drink
JLvatron
Actually, the original Marvel comics featured Yo Jo cola.
TFW10
should be interesting how the menu will turnout because a lot of companies are trying to attract or entice kids' parents to buy healthy foods
MachSabre
Nonononono…
Engex and Yo Joe Cola.
Novaburnhilde
Interesting!
Curious to see what comes of this.
IceMagnus
I'll take a large Dark Energon to go please. lol
or
Me: I'll have a Synthetic Energon
Waitress/Waiter: Is Dark Energon okay?
Me: Yep!
Blot
I hope it's hot pink and comes in a clear cube container.
https://www.youtube.com/watch?v=_EBUXVZcb2M
Ramdomaccess
Bring a whole new meaning to a Transformers "consumer"
Spiderus Prime
Can't for that Grape-flavored Milk "Dark Energon."
NotRamjet97
I'll take a shot of Applejack, please.
…wait, that sounded wrong. Dear me, Hasbro, what have you done?
BuzzingNeon
>:T No energy drinks?