Look who’s getting a huge attention is China… It’s not Bumblebee… Nope, not Optimus Prime either. Guess who? The Twins
Shanghai General Motors’ sub-brand Chevrolet
has just rolled out the “SPARK MYSELF
” campaign to promote the new ‘Chevrolet Spark
‘ in the People's Republic of China
Aimed at China’s youth market, Chevy have created a multifaceted campaign, utilizing various things from: graffiti, urban dance, music, light shows, online elements, TV commercials and even an endorsement deal with the upcoming movie Transformers: Dark of the Moon
. The new model officially launched in the Mainland last week at the 2010 Guangzhou Auto Show (although it was technically first introduced in Shanghai in April 2010).
Remember the new Trademark Hasbro filed, not too long ago
? “Spark Your Summer
”… Who knows?
More photos from the event…. After the jump. Images and Info courtesy of Chinasmack.com