We just received another Press Release from Hasbro. This time it’s the official reveal of “Transformers: Dark of the Moon 16 Weeks of Cyber Sweeps”. We’ve been updating you with the news… before it appeared anywhere else. Now it’s the official announcement.
Now, before we move onto the Press Release, there is something that need some attention; Nick Kids Choice Awards 2011. With the latest press release, we do get a hint of some sort of DOTM activity at the KCA 2011.
Take a look at the Press Release after the jump. To enter the promotion and to take part in the activities, please visit: www.TransformersCyberSweeps.com.
HASBRO DELIVERS “16 WEEKS OF CYBER SWEEPS” TO TRANSFORMERS FANSMarch 15, 2011
Limited Edition TRANSFORMERS: DARK OF THE MOON CYBERVERSE OPTIMUS PRIME Action Figure Preview Pack Hits Shelves and Kicks Off Online 3D “Cyber Sweeps” Promotion
PAWTUCKET, R.I. – March 15, 2011 – The iconic TRANSFORMERS brand from Hasbro, Inc. (NASDAQ: HAS) announced today the start of the “TRANSFORMERS: DARK OF THE MOON 16 Weeks of Cyber Sweeps” event, a 16-week-long consumer promotion. Leading up to the worldwide release of the new Paramount Pictures live-action movie from director Michael Bay, and executive producer Steven Spielberg, TRANSFORMERS: DARK OF THE MOON, on Friday, July 1, fans will have the opportunity to win grand prizes each week varying from Hasbro TRANSFORMERS toy packages to a family trip for four to the star-studded U.S. premiere of the movie – the first-ever TRANSFORMERS film in 3D. To enter, fans can visit WWW.TRANSFORMERSCYBERSWEEPS.COM.
The winner of the TRANSFORMERS: DARK OF THE MOON U.S. movie premiere tickets will be announced in a commercial that will air on Saturday, April 2 during Nickelodeon’s 2011 Kids’ Choice Awards, of which Hasbro is a presenting sponsor. The “TRANSFORMERS: DARK OF THE MOON 16 Weeks of Cyber Sweeps” website features unique TRANSFORMERS content, games and trivia in a “MORE THAN MEETS THE EYE” 3D experience. There will be a new prize and chance to win each week.
To help kick off the 16 week countdown to the movie, a Limited Edition TRANSFORMERS: DARK OF THE MOON CYBERVERSE OPTIMUS PRIME Preview Pack is now available at retail locations nationwide. In addition to being the first figure in the TRANSFORMERS: DARK OF THE MOON line to hit shelves, the OPTIMUS PRIME CYBERVERSE CLASS figure comes packaged with a pair of 3D glasses featuring OPTIMUS PRIME styling that will enable fans to see 3D content on the official TRANSFORMERS website (WWW.TRANSFORMERS.COM) as well as the promotional website (WWW.TRANSFORMERSCYBERSWEEPS.COM). The Limited Edition TRANSFORMERS: DARK OF THE MOON CYBERVERSE OPTIMUS PRIME Preview Pack is for ages 5 and up and retails for approximately $7.99. Fans can expect more TRANSFORMERS: DARK OF THE MOON products to hit shelves the week of May 16, 2011.
The “TRANSFORMERS: DARK OF THE MOON Sixteen Weeks of Cyber Sweeps” promotion is open to U.S. residents (void in Alaska, Hawaii and Puerto Rico) ages 8-15 during weeks 1, 2 and 16, ages 6-15 during weeks 3 through 15 and ends on July 2, 2011. No purchase is necessary to enter. For more information about the promotion, visit WWW.TRANSFORMERSCYBERSWEEPS.COM.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.Come see how we inspire play through our brands at Hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.
TRANSFORMERS: DARK OF THE MOON is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian.
vladimir-pocket
it works now! go get your free kreon (its the botcon optimus with matrix)
vladimir-pocket
also my brother won the 3DS, plus dark of the moon game and $50 HTS giftcard! im so excited lol
vladimir-pocket
Same thing happend to me, im guessing we have to wait till july 1st when the kre-o website launches
netkid
Okay, so I completed my Build-A-Bots, got to click the link to redeem my special edition Kreon prize, and now it takes me to Transformers.com
So..am I getting the Kreon?
Oh yeah, you folks better hurry, the limit for free Kreons is the first 10,000 people who complete their bots.
vladimir-pocket
got it finnaly! i had to magnify the page to 700%.
moreprimeland
I finished all the levels..no problems until the last Bumblebee, obviously, I don't know Bee as well as I do Prime
vladimir-pocket
moniter resolution is maxed. for more detail i can see just down to the 2D/3D button then it goes right to the "nickelodeon kids and family websites".
also tried deleting cookies. still nothing
SilverOptimus
Try increasing the resolution of the monitor. It seems at though they have developed the site for HD Widescreen Monitors. Totally uncool for us. Don't shrink the page using browser magnifying option… won't work.
vladimir-pocket
what the hell is wrong with the page? half of it is cut off i cant even see the games -_-
SilverOptimus
News Post 2011/06/10: Dark Of The Moon – 16 Weeks Of Cyber Sweeps More Than Meets The Eye Challenge Available
Jericho
Holy crap!!!!!!!!!!!!!!!!! My daughter just won this:
Just won this: Week 10:
Grand Prize (8): Grand Prize Winners will each receive a “Transformers: Dark of the Moon” Prize Pack, including “Transformers: Dark of the Moon” movie products and a Fifty Dollar ($50) Hasbro Toy Shop gift card.
Number of winners: Eight (8)
Total ARV: $4,800
Apparently I'm looking at about 40-46 toys. hahah
Darkwing48
Puzzle was too easy, But they made it harder by not letting you sort it out.
AshleyCuadra
is there any pictures of them instead of downloading.
sideswipe88
http://www.tfw2005.com/boards/transformers-news-rumors/405935-transformers-puzzle-former-backgrounds.html#post6063028
I have uploaded the Puzzle backgrounds
SilverOptimus
News Post 2011/05/20: Transformers: Dark Of The Moon – 16 Weeks of Cyber Puzzle Former
SPLIT LIP
Wow, spoiler alert: you only have two pieces available.
n10zguy
Am I the only one that doesnt see the game from the link provided in the news post. It just goes to a site map with nothing on there about a "Build-A-Bot" game and clicking the Kre-O at the top just goes to the Transformers main page where, again, nothing about a Build-A-Bot
NormanB
I'll laugh if the figure ends up being completely exclusive to this contest and obsessive completists drive the price to $75 on ebay.
SilverOptimus
News Post 2011/04/26: Transformers: Dark Of The Moon – 16 Weeks of Cyber Sweeps Build-A-Bot
Sam Witwicky
How about giving us the DOTM toys a month early instead of these crappy online games.