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Transformers The Ride Advertising at The Staples Center

Posted on 04-16-2012 at 08:33 AM by ORIO under Transformers Movie (Just Movie) (All Transformers Movie News)

The LA Times is reporting a new advertising campaign for Transformers the Ride at the Staples Center;

What looks like a giant, smoldering gap in the side of Staples Center in downtown Los Angeles is not the result of the latest disaster to befall the City of Angels.

Instead, it is the latest over-the-top campaign stunt for a new attraction set to open May 25 at Universal Studios Hollywood.

A giant laminate stuck to the side of the sports venue makes it look as if an 80-foot tall, 20-ton metal alien creature from the movie "Transformers" busted a hole through the building. The laminate will remain on Staples Center until Tuesday.

The stunt is meant to bring attention the opening of Transformers: The Ride 3D, an attraction that features the "autobot" and evil "decepticon" characters from director Michael Bay's "Transformers" movies.

It’s a thrill ride that carries guests along a track and envelops them in the world of Transformers using special effects and high-definition 3-D technology.

Two years ago, Universal Studios Hollywood launched a similar stunt to promote the opening of the park's new King Kong 360 3-D attraction. Back then, the park used giant footprints to make it seem as though the giant ape had stomped through Dodger Stadium

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MTME

Dang it i just woke up to my news station playing this and immediately grabbed my cell phone! You beat me to it i conceded

Barricade24

Megatron was here.

WWELORD

megatron must have found out both of L.As teams are going to the playoffs

MetalicGrunt

No Megs was just stopping by to watch the Kings destroy the Canucks

Max-prime

I figured that what it was when I saw it on ESPN

mrclean08

I just got an annual pass to Universal Studios a couple months ago. Perfect timing for the arrival of this ride. Will be going to the premiere of the ride!

NEST SOLDIER

Looks like Shockwave isn't dead after all...

ken8kuhletz08

This is so cool!

Crumplezone

How does one break through a wall sanding still?

Cool, nevertheless.

Exodus

Nice, I'll check it out after everyone else does

Lumpy

I'm stoked... I'm going back to Cali in late May, and Universal is totally on the list, becaue of this ride... I can't wait.

Russian fan

Ho-ho!!! Wow!!! Too big for Megatron, more like Shockwave.

Stygian360

Does anyone know if the Deluxe Evac is supposed to be available at the Univ. Studios gift shop stateside when this ride goes live in late May? Planning a trip out that way when family is in town and will be taking in the show, but want to know if I should keep an eye out for the figure as well.

MTME

Quote:

Originally Posted by Crumplezone

How does one break through a wall sanding still?

Cool, nevertheless.

the same way the debris is in three neat little piles in the front of it.

TylerMirage

Cool.

tfprime32

check out this video from ch 2 news! IT is funny!

Transformers Are Coming! Decepticon Crashes Into Staples Center « CBS Los Angeles

RW8U

I saw this like a week ago and I asked about it on an earlier thread cause I didn't really see exactly what it was. There's supposed to be a huge decepticon symbol on the other side of the building, too.

tfprime32

Quote:

Originally Posted by RW8U

same here i saw it last week of march to 1st week of april on the building if your driving on the 405 and theres a parking stuckture on your left thees a huge poster just like the same as the staple center and next to it has a huge decepticon symblol!!!!

and i also saw on a build board it says"ADVISORYTRANSFORMERS ARE COMING!" IT WAS SWEET I took a pick of it of those things on my phone but still figureing out it!

Geof7609

Quote:

Originally Posted by tfprime32

I got a picture of that a couple weeks back, didn't realize there was another one elsewhere! You can see a few wrecked cars in there, too.