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Transformers: Revenge of the Fallen Exclusive Look on Entertainment Tonight Draws High Ratings

Posted on 10-09-2008 at 08:39 AM by Tim Formas

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Transformers: Revenge of the Fallen Exclusive Look on Entertainment Tonight Draws High Ratings opm
Broadcasting & Cable is reporting that Entertainment Tonight received its highest ratings since May sweeps when they offered the exclusive look at Transformers: Revenge of the Fallen two weeks ago. While the show sent ratings up 22% at 4.5 with its post-Emmy Awards coverage on September 22nd, the Transformers: Revenge of the Fallen exclusive look the next day bumped up the ratings to a 4.6. Moreover, the ratings seem to indicate the anticipation building up for the sequel. Transformers: Revenge of the Fallen is due out in theatres and IMAX on June 26, 2009.
 
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DISCUSSION: (Jump To This Thread On The Boards)
Tim Formas:
A little tidbit about the draw and anticipation about the movie...

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Quote:
In the week ending Sept. 28, CBS’ Entertainment Tonight had the biggest increase of any syndicated strip, jumping 14% from the prior week to a 4.2 live plus same day household rating, according to Nielsen Media Research. That’s the show’s best rating since the May sweeps. The show’s post-Emmy coverage on Sept. 22 sent ratings up 22% to a 4.5. That number climbed even higher on Tuesday, to a 4.6, when ET offered an exclusive look at the new Transformers movie, starring Shia LaBeouf.
Zoot:
Did they actually show any footage in this preview or was it just behinds the scenes and interview type stuff?
I missed it...
SmokescreenGT:
It was just interviews and behind the scenes footage, but it looked really good. Can't wait for next June.
Railguard:
Just interviews and stuff? How boring. Oh well, at least the movie comes out next year.
Deceptigtar:
yeah it was pretty lame, i could really careless if Shia is single or not.
VAwitch:
I was glad to see Shia on set, and how they were "filming" his hand (as in, not hiding it, but not making a big deal/he acted like it wasn't bothering him). Also glad to see both Josh & Tyrese back in fatigues.

ET's bit was a bit more entertaining than Access Hollywood's that same night. But glad to see that WoM gave them some extra ratings w/ a particular announced segment.
Dropshot:
The video is in youtube, I think it was Sean Long who uploaded it.
Omegatron1:
I saw it. While seeing the explosions was fun, I was hoping for a little actual content.
Nevermore:
Quote:
Originally Posted by Dropshot View Post
The video is in youtube, I think it was Sean Long who uploaded it.
It is/was also on their official site.
Sablebot:
Quote:
Originally Posted by Deceptigtar View Post
yeah it was pretty lame, i could really careless if Shia is single or not.
Let me apologize first for my words which are about to follow: With all due respect, Deceptigar, it and the Inside Edition segment were horrible (that's putting it nicely), and the term, "lame" does not even begin to describe how assinine those two reports were. To me, "Entertainment Tonight" and, "Inside Edition", aren't too much more than TV versions of those gossip rags you see crowding the check-out line at your local supermarket - and I think of a much better use for those gossip rags than reading them.

Then again, I knew going in that it was going to be pretty idiotic and dumbed down, especially when they brought up the following:

1)Shia's lovelife - why the hell should I give a damn about his lovelife, who he's dating, or who's interested in him when it doesn't have a damn thing to do with the MOVIE he's filming in the first place?!!!!!!! If someone wants to know this, then do us a favor and book Shia, or Megan, or whoever else an appearance on "THE LOVE CONNECTION" or any of those crappy dating, "reality" shows.

2)The "reasons" why they said fans would be drawn back, i.e., the actors losing weight and bulking up, the actors in it: Hmm, I thought the main draw of Transformers was ummmmm. . . . I don't know, ummmmmmm. . .maybe the SPECIAL EFFECTS, the STORYLINE, and damn! What a concept: maybe just those robotic organisms the film is named after: THE TRANSFORMERS THEMSELVES?????!!!!!! Hmmmm. . . . . .

3)The fact that the reporters had to go through extreme security measures to get onto the film set: ummmmm, isn't White Sands, NM the site OF A MILITARY BASE? I'm not a military expert, but even I know that military areas have some serious security measures required for entry and exit into them.

Basically, these "reports" profiled everything BUT the reason why these films are being made in the first place - The Transformers themselves. Yes, I know that there is some secrecy about the robots. Yes, I know they can't show everything. Yes, I know they can't reveal everything about the plot. But to dismiss the Transformer element of it is beyond idiotic, to me.

I would love to do a scatching satirical parody of shows like this (especially a satire of that, "Moment of Truth" show, maybe a special satire called, "Moment of Truth: Politician Edition"). I mean, everytime I saw an ad for Entertainment Tonight during the whole Anna Nicole Smith thing, they were all up in her's, her baby's, and boyfriend's Kool-Aid when she was alive, when she died, and even after she died. I'm sorry, but why should I care about seeing every minute of a celebrity's life? Why should I care what color underwear they wear, what type of jewelry they wear, what type of car they drive, what they do at home, what feuding happens around the dealings and inheritors of the estate, who disowned whom, etc.?

Sorry for my rant.
 
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