An interesting article has popped up on the Digital Signage Today. The article explains the technology behind the Colombian Transformers: Age Of Extinction Digital Signage Projection; which displayed Transformers related product promos at the Calima shopping mall in Bogotá during the run of the 4th movie.
“LPX worked with projection mapping specialists Big Video, who designed a matrix of six Christie Roadster S+20K (3DLP technology, 20,000 lumens, SXGA+ resolution) and two Christie Roadster S+10K-M (3DLP, 11,500 lumens, SXGA+) projectors. Two S+20Ks were used to cover each side of the façade with the main part divided vertically into two areas, each one covered by one S+20K and one S+10K-M.The video screened on the façade lasted seven minutes and contained fragments of the movie and promotional contents from the sponsors (General Motors, Hasbro, Oreo, Paramount and the Calima shopping mall). The projection mapping display played four times each night over three days, drawing an average of 350 spectators per show.”
A recording of the Digital Signboard in action is available for you to watch, after the jump.
heltskelt
Why can't malls here do that?!
HoosierDaddy
That's so cool. Would like to see that in real life instead of a video.
musashi3000gt
That billboard thing is awesome! Reminds me of the Terminator 3D ride at universal studios. OF course this requires no glasses so I'm guessing its like the reverse 3D on that Nintendo 3DS? like how the image requires no special eye ware?
GAUGE
The future of advertising.
I hope we see alot more of this type of advertising in upcoming years.
Some serious blade runner type shit right there.
Faelon
It looks to be the same basic technology that Disney World is using to light up and animate Cinderella's Castle during the fireworks and light show these days. Tons of precisely positioned projectors, projecting onto an incredibly precisely mapped three dimensional surface.
Underwear
That's an impressive piece of advertising. I like.
Maximo Prime
That was awesome!!!
ironscythe
It's called "forced perspective", and while it's very clever, it's not new. They really mapped out their projection surfaces, though. That whole thing was planned specifically for that venue, and wouldn't look right on any other surface.
galien
Thank you. This was keeping me up at night. I kept racking my brain wondering just how those signs in Colombia worked.
Now I can finally get some sleep
SilverOptimus
News Post: Technology Behind The Colombian Transformers: Age Of Extinction Digital Signage Projection Explained