Director Michael Bay
's 451 Media Group
joined hands with China's Alpha Animation and Culture Corporation
to develop and distribute Hollywood's big brands.
Alpha Animation is also the distributor of Hasbro products in countries such as China, Singapore and Malaysia. Other co-owners of 451 Media Group, John and Anthony Gentile
played big roles in our childhood by creating brands such as Micronauts
. During the past conference calls, Hasbro expressed their interest
in creating a Live Action Movie for Micronauts and it seems as though that plan is being carried out.
With the news of Transformers Franchise expanding to a Cinematic Universe
, we can speculate that this new development may play a very vital part in that as well.
"The strategic partnership would allow 451 to develop content like feature films, apps and physical toys based on original intellectual property and disseminate them in unison, said an individual familiar with the deal." says The Wrap.
"This a very well executed partnership within the emerging Chinese entertainment and toy industry, bringing together the strength of both companies in the areas of original IP development for global audiences, product design, animation development and mobile and online channel creation," said Solon So, President of Alpha Pictures.
You can read more info at Deadline
and The Wrap
Image courtesy: Michael Bay Official Website