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Transformers Movie

How Hasbro Decides Which Toys They Will Turn Into Movies

Posted on 07-16-2014 at 09:33 AM by SilverOptimus under Transformers Movie (Just Movie) (All Transformers Movie News)
hasbro-toys Business Insider has posted an interesting article explaining how Hasbro decides which toys it will turn into movies and the profit they get in return.

With several more brands set to get the movie treatment in the next few years, we spoke with Hasbro Chief Marketing Officer John Frascotti to find out exactly how the company selects which of its toy lines get adapted to the big screen and how you can possibly turn a board game into a movie.

"We look for those brands that have story and character at their foundation because inevitably for any type of storytelling format, whether it's a movie, a television show, a digital comic ... it has to have great story and great characters at it's foundation," says Frascotti.

All together, the "Transformers" franchise has brought in more than $2.5 billion worldwide. The two "G.I. Joe" movies combined have generated more than $600 million at the box office.

According to Reuters, it's low risk strategy for Hasbro. The toy company pays around $1 million to develop script ideas and if a studio wants to go through with a film, Hasbro gets paid back the developing fee. After the film is in theaters, Hasbro reportedly receives 5% of the money a studio makes from theaters.


The article also states that following the success of the Transformers and other Hasbro brand movies, movies based on Jem And The Holograms, Magic the Gathering and Ouija are on their way to the Big Screen. You can read more at the Business Insider.
Views: 6,048

Age of Extinction Generations Deluxe Wave 3 New Images

Posted on 07-15-2014 at 03:15 PM by Sol Fury under Transformers Movie Toys & Products (All Transformers Movie News)
10352896_10152551692762726_7677894622070254700_n The "infamous" Transformers Colombia has shared some new images of the next assortment of Transformers Age of Extinction Generation series Deluxes. These images show off the new model Camaro version of Bumblebee along with the offscreen characters Snarl and Hot Shot. Check out these new images and see what you think.
Views: 15,356 / Credit: Megatronus209 of the 2005 Boards!

Rumor - new Age of Extinction Platinum Series Exclusives

Posted on 07-15-2014 at 02:48 PM by Sol Fury under Transformers Movie Toys & Products (All Transformers Movie News)
black_knight Take this as a rumor for now. TFW2005 member Catz, who has never steered us wrong yet, has shared with us some listings for upcoming Platinum Edition releases in the Age of Extinction toyline. While some of the listings (like Autobots United) we've heard of before there are two new ones:
  • A First Edition Leader Optimus Prime with trailer, who comes with Stinger. Previously revealed in the Toys R Us computers, but this is the first we have heard of the mold choices... and Stinger.
  • A five pack of Dinobots in black and gray decos

Perhaps we shall learn more about these at the San Diego Comic Con?

(Pictured, Takara-Tomy's Black Knight Grimlock. Could the Dinobots five pack have a similar deco?)

Update: Retailer etoysjapan.com has posted 2 images with silhouettes of figures for these listings.

The Prime with Trailer & Stinger set seems to have a bot that looks like Movie Sideswipe (blade arms), so it's possible the Stinger is a reapaint of that rather than a new mold.

There is also an image of the Dinobots set, showing an unmistakable Slog (Sludge).

Both are listed for an October release.
Views: 13,797 / Credit: Catz & Fort Max of the 2005 Boards!

Age of Extinction Legends Two Packs Released in Singapore

Posted on 07-14-2014 at 02:06 PM by Sol Fury under Transformers Movie Toys & Products (All Transformers Movie News)
IMG_2753_zpsc8ff8d6a We have a report from TFW2005 member CybertronStreak that the Age of Extinction Legends two packs are showing up at Singapore retail. These packs feature a Legion or Legends class toy from past movie lines or Transformers Prime's Cyberverse packaged with a larger toy. The packs include pairings such as Revenge of the Fallen Legends Optimus Prime with a redecoed Energon Cruellock as Grimlock and a Revenge of the Fallen Legends Sideways recolor as Stinger with a purple Beast Wars Neo Guiledart as Slug.

Hopefully this sighting in Singapore means these are not fair off a US release. A big thanks once again to CybertronStreak for the heads up.
Views: 7,315 / Credit: CybertronStreak of the 2005 Boards!

Age of Extinction Mega One Step Bumblebee Released

Posted on 07-13-2014 at 08:30 AM by Sol Fury under Transformers Movie Toys & Products (All Transformers Movie News)
sma9me We've got a new sighting for you today. The Transformers Age of Extinction Mega One Step Changer Bumblebee - who as advertised transforms with one simple, smooth movement - has been spotted at US retail at a Toys R Us in Lancaster PA. This Bumblebee is one big bot - and accordingly, he retails for $29.99. A big thanks to Soundblaster1 for the heads-up.
Views: 3,889 / Credit: Soundblaster1 of the 2005 Boards!

Age of Extinction Platinum Edition Autobots Limited Set In Package Image

Posted on 07-13-2014 at 08:24 AM by Sol Fury under Transformers Movie Toys & Products (All Transformers Movie News)
27452510d1405177209-transformers-aoe-autobots-united-autobot-united Oshkosh Defense recently held a "Meet Hound" event for its employees. On show at the event was the upcoming Platinum Series Autobots United five pack, which unites the Generations Voyager Optimus Prime and Hound along with the Deluxe Crosshairs, Drift and Bumblebee, all of whom have premium paintjobs. This is the first time we have seen how the five toys will be packaged within the window box. The five Autobots are displayed in robot mode with their accessories above them. The left and right corners of the box feature artwork of the five. Check out the image with thanks to TFW2005 member Ridngsxrs at left.
Views: 14,376 / Credit: Ridngsxrs of the 2005 Boards!

Age of Extinction Mega One Step Bumblebee Commercial

Posted on 07-10-2014 at 02:30 PM by Sol Fury under Transformers Movie Toys & Products (All Transformers Movie News)
A new commercial has begun to air for the Age of Extinction toys. This commercial focuses all around the Mega One Step Bumblebee toy. It's a very cool commercial - check it out below, with thanks to DealsDirect for uploading it to Youtube.

Views: 1,472 / Credit: Goldenclaw55 of the 2005 Boards!

IDW To Release How To Ride A Dinobot As A Comic Book

Posted on 07-10-2014 at 12:09 PM by SilverOptimus under Transformers Movie Toys & Products (All Transformers Movie News)
Transformers-4-Age-Of-Extinction-How-To-Ride-A-Dinobot-IDW Official Transformers Facebook Page (Italy) is revealing the cover of the first issue of "How To Ride A Dinobot" by IDW.

How To Ride A Dinobot was first seen as a YouTube mini-series to promote then upcoming Transformers: Age Of Extinction. The title itself is a parody of How To Train Your Dragon where as the content takes a hilarious approach and shows the Autobots trying to tame the Dinobots.

Check out the cover, after the jump.
Views: 4,667 / Credit: JazzLuca of the 2005 Boards!

Transformers Age of Extinction Sticker Book

Posted on 07-09-2014 at 09:53 AM by StayingInTheBox under Transformers Movie Toys & Products (All Transformers Movie News)
27451844d1404901740-tfs-aoe-sticker-album-tf1-rotf-dotm-tf4album Thanks to TFW2005 boards member Brave Magnus for sharing with us a recent find of an Age of Extinction sticker book, which also contains stickers from the first three live action movies as well. The sticker pack also comes with a neat AOE poster featuring the new team of Autobots. The set was purchased in Argentina, so we're unsure at this time if they'll be released elsewhere.

Check it out after the jump.
Views: 3,403 / Credit: Brave Magnus of the 2005 Boards!

Stomp & Chomp Grimlock Found at US Retail!

Posted on 07-09-2014 at 09:05 AM by StayingInTheBox under Transformers Movie Toys & Products (All Transformers Movie News)
27451746d1404887984-stomp-chomp-grimlock-tru-image If your collection is in need of "a new army," we got the figure for you! The massive 20+ inch Stomp & Chomp Grimlock figure has been spotted at US retail at a Toys R Us in Huntington Beach. This one step changer will run approximately $79.99 and comes with a smaller sized Optimus Prime figure that can help activate weapons, lights, and sounds!

Are you going to be adding this to your collection? Join the discussion with the discussion link below!
Views: 4,091 / Credit: kaiserlisk of the 2005 Boards!

Transformers Lost Age Ultimate Power Mode Optimus Prime

Posted on 07-08-2014 at 05:13 PM by StayingInTheBox under Transformers Movie Toys & Products (All Transformers Movie News)
reduced-galery_image_9121_13329 An interesting piece of news was just dropped to us by friend and sponsor TFsource: it looks like a slightly retooled Lost Age (Age of Extinction) Optimus Prime leader class mold is coming this November. Details are still a little unclear about this retooled leader class figure from Takara, which you can see here in our Resources section for reference, but here's what we know so far provided by TFsource while we wait for more information to drop.

This Japan version of Optimus Prime features an updated head sculpt, and remolded body parts, as well as the face mask can be removed easily. There are bonus weapons, and the color is not black as shown but features metallic paint apps and/or chromed parts and attention to detail. It is assumed to be the regular Optimus Color scheme. Note: Details are subject to change, updated images to come.

You can currently preorder the Ultimate Power Mode Optimus Prime from TFsource; we'll be sure to update you as more of our sponsors carry this item.

Let us know what you think after the break!
Views: 9,603

Transformers Age of Extinction and director Michael Bay hit key milestones

Posted on 07-08-2014 at 03:07 PM by Sol Fury under Transformers Movie (Just Movie) (All Transformers Movie News)
MB-on-Dolly A double-whammy of news comes to us with regards to the performance of Transformers Age of Extinction. There is a lot of excited buzz over both the movie and director Michael Bay hitting some key milestones.

Transformers: Age of Extinction, it has been reported, has overtaken James Cameron's Avatar to become the biggest grossing movie in China, ever! This figure is slightly disputed - some sources claim the milestone was hit on Sunday, while the tally others are keeping suggests the movie came close but has not quite surpassed Avatar at that time. In either case, it is an incredible achievement for the fourth live-action big screen outing of the Transformers! Credit for this news item goes to Hollywood Reporter.

Transformers: Age of Extinction now the highest grossing movie ever in China


Transformers: Age of Extinction continues to perform strongly at the US box office and has earned an impressive $180,166,140 as of July 7th, 2014. Box Office Mojo also reports that international takings add up to $412,000,000, with more than half of that figure coming from China. As you might see from their chart, though, some figures have not yet been updated for the past weekend, and crucially some of the European opening weekends, such as the UK, are not yet represented. Of note is that Deadline reports Transformers: Age of Extinction has the third greatest opening in Korea, but that the movie there is performing slightly less strongly than Transformers: Dark of the Moon.


Last but by no means least, Transformers: Age of Extinction marks an important milestone in the career of its director Michael Bay. The film's gross over the weekend has seen Michael Bay overtake Robert Zemeckis to become the second highest grossing director of all time, right behind Transformers live action movie series executive producer Steven Speilberg. Check out the full announcement on Michael Bay's official website.

Congratulations from all of us here at TFW2005 to Michael Bay and the crew who made Transformers: Age of Extinction possible!

Michael Bay Milestone: Second Highest Grossing Director of All Time
Views: 2,464 / Credit: Blurr02, OptimusJet of the 2005 Boards!

Transformers Age of Extinction Unused Polaris Robot Concepts

Posted on 07-08-2014 at 02:56 PM by Sol Fury under Transformers Movie (Just Movie) (All Transformers Movie News)
michael_hritz_01 Concept Robots has shared some work by Michael Hritz, who was commissioned by Polaris to design some robots based on Polaris' vehicles to appear in Transformers: Age of Extinction. While the trio of robots did not make the final cut, we can check out and admire the concepts, which borrow some cues from the less conventional robot designs of Demolishor and Arcee from Revenge of the Fallen. Be sure to check them out along with the designer's notes at the link above.
Views: 10,972 / Credit: maewlaay of the 2005 Boards!

Second Transformers 4 Age Of Extinction Calendar Announced

Posted on 07-08-2014 at 11:53 AM by SilverOptimus under Transformers Movie Toys & Products (All Transformers Movie News)
Transformers-4-Age-Of-Extinction-Calendar-Danilo-Promotions-Limited In exactly a week, the first official Transformers: Age Of Extinction Calendar will be available for purchase. Releasing on 15th July, this calendar is published by Day Dream and will feature artwork from Hasbro.

A new Amazon listing has gone up announcing a second calendar for the movie. Set to release on August 31st, this calendar is published by Danilo Promotions Limited; a UK based publisher who also published the 2014 Transformers: Prime Calendar.

Artwork for the second calendar is not yet released. The calendar is available for preorder at Amazon US for $9.62 and in Amazon UK for 8.99.

News Post Image: Day Dream Transformers: Age Of Extinction 2015 Calendar.
Views: 6,066

Transformers Age of Extinction Collectible Tokens

Posted on 07-08-2014 at 11:16 AM by StayingInTheBox under Transformers Movie Toys & Products (All Transformers Movie News)
71mr9x TFW2005 boards member Grimlockimus shared with us a recent retail purchase of some collectible tokens for the newest live action film, Age of Extinction. A fun oddity to add to your Transformers merchandise, these tokens come in packs of four with various characters appearing on them, along with a special five augmented reality (AR) ones that can be scanned with the free online app to "bring your Transformers into life!"

Check them out with the discussion link below.
Views: 3,249 / Credit: Grimlockimus of the 2005 Boards!
 
TFSource.com