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TFW2005 Coverage Of Hasbro New York Toy Fair 2014 Investor Event

Posted on 02-14-2014 at 09:10 AM by SilverOptimus under Toy Fair
TFW2005-Toy-Fair-New-York-2014-Hasbro-Investor-Event-Transformers-4-Age-Of-Extinction
Hello and welcome to another TFW2005 event coverage! From this very moment, we are starting our annual New York Toy Fair coverage. You are joining with us today to read all about the Hasbro New York Toy Fair 2014 Investor Event.

First of all… the highlights:
  • Introducing... Transformers: Age Of Extinction Toy Line with Images
  • Transformers: Age Of Extinction Movie Info
  • Transformers Mobile Game?
  • Details Of Transformers: Generations - Windblade and Jetfire Toy Images revealed.
  • Transformers: Rescue Bots Season 3 Info and Toys revealed
  • Transformers: Battle Masters

For more details and images… You can read our entire coverage after the jump.

TFW2005, the best for you… always!



Before the event, we were "entertained" with some music. Certainly would have loved to hear iconic theme music from Hub TV Shows like previous years. This newsie was half expecting to hear the theme music from the next Transformers Animated Series.

Now, let us take a look at the Hasbro Introduction Video. We are posting this as an honor to Hasbro; who introduced the franchise we know and love for 30 Years. Thank you very much for the fantastic memories.


First to speak was Brian Goldner; President and Chief Executive Officer of Hasbro. He was introduced by one-the-only… Debby Hancock. It has certainly been a tradition for her to introduce her CEO. Mr. Goldner talked a bit about financial situation for Hasbro back in 2013. Transformers Franchise is one of the most successful considering that it wasn't even a Movie Year. Overall, it was a good year for Hasbro. Hub is doing extremely well. You can take look at some of the statements attached with this post. We can tell that he's itching to talk about Transformers.

"Creating A Revolution In Play" is the new Hasbro theme.

New movie lines will carry on till 2017.

Mr. Goldner then revealed new toys including TF4 Drift in Robot Mode (we do not know what toy category he belongs to) and new Rescue Bots toys.



Next, Mr. Goldner revealed 11 minutes of Transformers: Age Of Extinction footage to the Investors at the event. The media who attended online were not shown the video. The attendees were told not to write or record the footage and warned that security is monitoring with Infrared Goggles. Brian Goldner praised Director Michael Bay and revealed few tidbits about the movie:

"Michael [Bay] is truly an incredible partner and friend and an innovative brand steward." said Mr. Goldner. "There is 4 important new elements in this film:
  1. Next Chapter in the Transformers Saga
  2. Incredible Mark Wahlberg leading a whole new cast as a single dad raising his teenage daughter.
  3. The first movie was about a boy who gets the car to get the girl, this movie (Age Of Extinction) is a truck to needs a friend to save the world.
  4. All new Transformers characters and the introduction of Dinobots straight from the Transformers Mythology."



Crowd cheering like mad. Looks like they loved the preview.

John A. Frascotti; Global Chief Marketing Officer, Hasbro came to the stage to talk. He’s going to reveal more.
  • New Entertainment over the following years.
  • Fun Lab research stations across the world to research new toys.
  • New customizable toys:
  • My Little Pony: Pop
  • My Monopoly
  • Super Hero Mashers
  • Transformers: Generations will continue on for the collectors.
  • Toys for Captain America 2, Amazing Spider-Man 2, Guardians Of The Galaxy etc.
  • Angry Birds: Stella coming soon by Rovio Mobile.
  • Magic: The Gathering movie coming soon by Fox.

Julian Farrior came to talk. He’s the CEO and Founder of Backflip Studios. Mobile Gaming.

It was hinted that Transformers and G. I. Joe mobile games may be in development.

Frascotti returns to talk about Franchises. He introduced Samantha Lomow and Gretchen Forrest to talk about Girls brands:


My Little Pony first. Rainbow Power. Rainbow Dash gets her own kingdom; Rainbow Kingdom. Commercial was shown for the My Little Pony: Pop. Second movie; Equestria Girls: Rainbow Rocks. Footage shown at the presentation. We didn’t get to see it. Sorry for that Bronies. Littlest Pet Shop with Augmented Reality.

Eric Nyman and Brian Chapman came to talk about Nerf and Transformers.

Nerf demonstration. Crowd loved it.

Nerf: Rebelle was inspired by The Hunger Games. Some really cool Nerf products here. I’m impressed

For the kids Rescue Bots. For older boys the main line. For long time fans… Transformers: Generations.

Hasbro is really excited about Transformers: Age Of Extinction. The toy line will come with a bold new logo.

"Going forward we are building a platform for a profitable and a sustainable force.

Fans will see their favorite characters like Optimus Prime and Bumblebee ride into action on Dinobots around the world."



4 big events:
  • Toy Line will be released this May
  • Cybertron Monday –Midnight madness event to by the AOE toys.
  • Movie Release in June
  • Fall – DVD release.


Mentioned seriously wired fans (mobile usage). 99% of TF content in You Tube is fan created.

AOE will change everything.

New Transformers Video Games will be release in 2014.

All new initiative:
1. Unique and new bots
2. Great Value
3. Easier Transformation

Transformers: Age Of Extinction Mega Bumblebee revealed. We couldn’t see, investor eyes only. Transformed in seconds. Hasbro calls it “Mastery to Magic”. Showing more toys. People clapping. Loving it. Mega Bumblebee, Stomp and Chomp One Step Grimlock.


Rescue Bots will Season 3 will feature Dinobot inspired robots.

HOLY MOLY!!! Transformers: Generations Jetfire and Windblade revealed.


Next... Play-Doh plans for 2014 was explained by Greg Lombardo and Vicki Stratford

Transformers: Battle Masters was also mentioned by Jonathan Berkowitz


And with it, we conclude our TFW2005 Coverage Of Hasbro New York Toy Fair 2014 Investor Event. Our News Crew is over there at the Fair Grounds to bring you news and images as they happen. Make sure you tune into TFW Network Sites tomorrow onwards for our full coverage of New York Toy Fair 2014.
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Header-TFW2005-Toy-Fair-New-York-2014-Hasbro-Investor-Event
JETFIRE-WINGBLADE
main-line-bumblebee
bossprime
Very cool, Wingblade looks okay and Jetfire looks amazing.
Anguirus
..."not to scale"

Still...it's beginning.
Omnius
Where's this from?
Stryker055
Odd that they made a Leader figure and a Deluxe figure the same size in the picture, but Windblade actually looks pretty cool.
NotRamjet97
That Bee looks half decent. And before everyone freaks out about Jetfire being shorter than Windblade: it's just a promo pic.
Transmetal
Who is this Wingblade? Gotta be some comic only character, right?
Jalaguy
Quote:
Originally Posted by Omnius View Post
Where's this from?
Hasbro's Toy Fair investor slideshow.

Original source:

Staff Edit: http://www.tfw2005.com/transformers-...-event-179277/

Quote:
Originally Posted by Transmetal View Post
Who is this Wingblade? Gotta be some comic only character, right?
She's the result of the "Fan-Built Bot" polls that Hasbro ran on their website. The winning attributes (red, jet, female, has sword, etc.) were developed into Windblade, who's getting this Deluxe Class toy and is being introduced into IDW's G1 universe.
bossprime
Quote:
Originally Posted by Transmetal View Post
Who is this Wingblade? Gotta be some comic only character, right?
There was a vote on a fan built character and Wingblade one, because of that she's getting her own comic.
Smashs
Man I'm stoked for this Jetfire.
Composite Ghost
Wingblade looks slutty.
Yggdrasil
They will be mine! Really loving the look of the Windblade toy, minus the head.

Can't wait to see Arcee, Chromia and leader Megatron!
Ravenxl7
Jetfire continues to look good, if a bit backpack heavy. Windblade actually looks pretty cool. I'm glad to see she comes with her sword. I look forward to seeing more of her in the future. Anyone else a tad annoyed by so many people misspelling her name?

That Bumblebee appears to be the activators-like figure we saw a black and white image of a while back. Doesn't look bad in-color, but it won't compare to the Deluxe.
MechaV
Well I'm impressed. There's practically no kibble.
spartan 3764
MechaFire is going to Explode.


I FUCKING NEED THAT TOY NOW NOW!
This is our Fan-Built bot! One of the best toys EVER
Fort Max
Oh yes, Jetfire is packing a lot of armour there, that makes me very happy.

Windyblade looks alright, maybe by the time it's out I'll care about her.
fallen_revenge
We need the full ad!!
Yggdrasil
I think that Jetfire is a bit mistransformed here in the leaked pictures his backpack went further down.
spartan 3764
I'm looking at WindBlade and i can't figure out the Transformation.


You did good hasbro.
TheSupernova
Quote:
Originally Posted by spartan 3764 View Post
I'm looking at WindBlade and i can't figure out the Transformation.


You did good hasbro.
I was thinking the same thing!
Yggdrasil
Quote:
Originally Posted by spartan 3764 View Post
I'm looking at WindBlade and i can't figure out the Transformation.


You did good hasbro.
Legs tab together and collapse to be the back of the plain (there are jets on them), the cockpit is on the back it probably flips forward, the Wings are connected to the shoulders to that probably tabs with the body in some way and the shoulders pads are used to cover up the head.

That's my take on it.
edgs2099
Gimme dat WB.
fallen_revenge
I need to see some movie stuff that looks as good as Jetfire and Wingblade.
Transmetal
Quote:
Originally Posted by Ravenxl7 View Post
Jetfire continues to look good, if a bit backpack heavy. Windblade actually looks pretty cool. I'm glad to see she comes with her sword. I look forward to seeing more of her in the future. Anyone else a tad annoyed by so many people misspelling her name?

That Bumblebee appears to be the activators-like figure we saw a black and white image of a while back. Doesn't look bad in-color, but it won't compare to the Deluxe.
I've never heard of the character until now so excuse my ignorance. She's not G1, so I'll b passing anyway.
spartan 3764
God, I almost fangirled here for a moment, If I remember last years Botcon.
I fell in the floor squeeing just at TailGate.. I have a feeling this year i might pass out.
Shinobi Rendar
Jetfire and Wingblade look fantastic. Bought at first sight!
Prime_Directive
I need these.

Real bad.
spartan 3764
Quote:
Originally Posted by Transmetal View Post
I've never heard of the character until now so excuse my ignorance. She's not G1, so I'll b passing anyway.
Actually she is, just a new charcater introduced in the IDW Reboot.



Windblade (G1) - Transformers Wiki

If you want to get Technical. And go into bigger stuff.

She most likely existed in the G1 universe. Just never shown of known about.
Stardust262
Jetfire looks so meh.

Windblade looks alright.
Mechafire
That Windblade, huh? What a crap design. Gonna make for a terrible figure.
ezim93
Why is MP Soundwave there? Is he going to get a second run?
Ravenxl7
Quote:
Originally Posted by Transmetal View Post
I've never heard of the character until now so excuse my ignorance.
Not knowing the character is one thing, not reading the title of the thread you're replying to is another.
Quote:
She's not G1, so I'll b passing anyway.
That all depends on what yor definition of G1 is.
spartan 3764
Quote:
Originally Posted by Mechafire View Post
That Windblade, huh? What a crap design. Gonna make for a terrible figure.
...Thats sarcasm right?
mttyns
I quite like the look of Windblade. She looks like she could almost fit in with the AOE aesthetic.
Soundwavedotm
Guys.....prepare for some great reveals and some shocking it is a mixed bag this year but hasbro is going after all platforms so remained one set minded as there's 3 age platforms being released and some of the movie toys will naturally fit into generations too. Cancellations will occur too am afraid :-(
Transmetal
Quote:
Originally Posted by Ravenxl7 View Post
Not knowing the character is one thing, not reading the title of the thread you're replying to is another.

That all depends on what yor definition of G1 is.
I did read it, Wing, Wind easy to miss that. Anyway. G1 as in original G1, not comic books I care nothing about.
Niv3k
That Drift looks..... ridiculous.
The rest is looking fine so far.
Grimlock_13
I really hate the Kabuki makeup on Windblade, but the toy does look really cool. Jetfire is looking great too, I'm really excited to (hopefully) see more pics of both this weekend at Toyfair.
Mechafire
Quote:
Originally Posted by Soundwavedotm View Post
Guys.....prepare for some great reveals and some shocking it is a mixed bag this year but hasbro is going after all platforms so remained one set minded as there's 3 age platforms being released and some of the movie toys will naturally fit into generations too. Cancellations will occur too am afraid :-(
Sounds interesting.

Also, ugh. Hope that stuff makes it to discount stores.
Timesynch
Jetfire looks great. Perfect for Classics as a much needed update (and the size is right).

Windblade is decent. Wonder if we'll get a Slipstream redeco out of her mold, especially since I don't wanna pay $50-$100 for the TFCC TFP Starscream mold of Slipstream.

Bee is a big fat meh.
ex dtw2003
Admittedly Jetfire looks a tad LESS awesome with all that back kibble. Still will be grabbing him though.

Edit: YES, YES, YES that Generations will continue as a collectors line. Suh- WEET!
ex dtw2003
Quote:
Originally Posted by ezim93 View Post
Why is MP Soundwave there? Is he going to get a second run?
I think they just mean they're sticking with MPs as part of what they see as key products for the year.

SW did great business last year and we already have news of MP Sunstorm hitting these shores. Likely more to come.
Yggdrasil
Quote:
Originally Posted by ex dtw2003 View Post
Admittedly Jetfire looks a tad LESS awesome with all that back kibble. Still will be grabbing him though.
Again probably mistransformation in the earlier pictures the backpack went further down.
Maroyasha
Jetfire and Windblade look amazing, Drift looks okay to me. I might get him for my little brother for christmas or something. Everything else was cool to hear as well. Was I the only one who noticed in the intro vid they were using older products, not current ones? Like they used older Transformers stuff, older beyblade stuff, older videogames/board games. Anyone else?
Ezilla82
Both Jetfire/Skyfire and Windblade look good, so I got nothing to complain about.
Novaburnhilde
Awesome info so far!

Windblade really looks amazing. Jetfire looks great too. A lot of neat stuff so far, and its only the beginning!
ex dtw2003
Quote:
Originally Posted by Yggdrasil View Post
Again probably mistransformation in the earlier pictures the backpack went further down.
Considering Hasbro's promo pic track record you're prolly right. At least I hope you are.
The Madness
Windblade does seem to have translated into a better toy than I had imagined after seeing the initial designs. Jetfire however, seems less impressive than I had imagined, when assembled with boosters.

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