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TFW2005 Coverage Of Hasbro New York Toy Fair 2013 Investor Event

Posted on 02-08-2013 at 11:25 AM by SilverOptimus under Toy Fair
Hasbro-Toy-Fair-2013-Investor-Event
Hello and welcome to another TFW2005 event coverage! You are joining with us on our coverage Of Hasbro New York Toy Fair 2013 Investor Event.

First of all… the highlights:
  • Transformers Construct-Bots
  • Rebranding Transformers: Prime as Transformers: Beast Hunters
  • Wowsers! Beast Hunters Optimus Prime CGI Revealed
  • Beast Hunters Merchandise; Shoes, Bags, T-Shirts and more
  • Upcoming Transformers Kre-O
  • Transformers: Beast Hunters Bot Shots announced

    AND...
  • Brand New Transformers TV Series Revealed

For more details and images… You can read our entire coverage after the jump.

TFW2005, the best for you… always!


Before the event, we were entertained with some 80s Jazz (no, not the transforming robot variety… the other musical one). Certainly would have loved to hear iconic theme music from Hub TV Shows like previous years; but oh, well…

First to speak was Brian Goldner; President and Chief Executive Officer of Hasbro. He was introduced by one-the-only… Debby Hancock. Mr. Goldner talked a bit about financial situation for Hasbro back in 2012. It’s not bad, but Hasbro could have done better. Overall, it was a good year for Hasbro. Hub is doing extremely well. You can take look at some of the statements attached with this post. We are glad to hear Transformers will receive more interest from Hasbro.

"Let me highlight to you some of the new brand initiatives for 2013" said Mr. Goldner. "We are completely re-inventing Transformers and it’s called Transformers: Beast Hunters. Speaking of Transformers If we take a look at the revenue history of the brand, a few key facts emerge. First when we started this brand it was much smaller that it is today. That was before we created our blueprint to activate our brands. Transformers was the first brand we fully activated and now revenues are twice the size they were that times. Second, you can see the impact of global TV. Our strategy for Transformers is 10 percent bigger in 2012 than 2010 where we didn’t have television following the movie."


It seems as though Transformers: Prime will be known as Transformers: Beast Hunters from now on

Also,
  • New Play-Doh compound will arrive in 2013 (if you are interested to know that).
  • Nerf For Girls – Nerf: Rebelle
  • New IP within My Little Pony: Friendship Is Magic (Rumored “Equestria Girls???”)

That brief review of what happened in 2012 was followed by what’s heading our way by John A. Frascotti; Global Chief Marketing Officer, Hasbro.

Whoa! Mr. Frascotti acknowledged “Bronies”; thanked them for being great fans. My Little Pony TV Movie announced. He also mentioned that there will be a New IP for My Little Pony: Friendship Is Magic. This new IP is for Older Girls; Teenage and above. The name of the IP will be revealed at a special “Pink Carpet Event” at San Diego Comic Con 2013. My best guess is that this is the rumored “Equestria Girls” trademark.

Littlest Pet Shop next. Nothing new.

Furby next. UK Toy Of The Year… Congratulations Furby.(*I gotta get myself one of those*). Looks radical. “Furby Boom”; next generation of Furby coming to US this year.

Nerf next. That’s nice… "Nerf: Rebelle"; pink colored guns for girls. Theme: “Empowerment For Girls”.

Moving onto Transformers...

"Our Transformers: Prime television show is now broadcasted in 182 countries around the world as well as streamed digitally said Mr. Frascotti. This year we are introducing two big new initiatives for Transformers; The first is called Beast Hunters and it’s a whole new story that will drive across all products, all entertainment, all licensing. A real focal point for us. The second is an entirely new segment and a new play pattern called Construct-Bots."


"So let’s start with Beast Hunters" continued Mr. Frascotti. "When you look at Transformers, the story was historically about Autobots vs. Decepticons. But we felt that time was right this year to create new storyline and new characters to the large existing Transformers fan base but will also recruit and attract new fans into the franchise. So we are introducing this year Transformers: Beast Hunters. With all new enemy characters, shown here on the screen is Predaking; he’s the leader of the Predacons faction and you’ll see a replica of him downstairs. We are delivering all new play experiences and all new digital engagement. And of course we will execute Transformers: Beast Hunters around our entire strategic blueprint with new characters in all of our products; in our Transformers figures, In Transformers Bot Shots, In Transformers: Kre-O as we invite all kids to the Beast Hunters Hunt. At Hasbro Studios we’ve developed entirely new Beast Hunters Television Series and we’ve also developed wide array of digital assets that will leverage throughout the year. I would like to share with you this morning, a quick look at our new Transformers: Beast Hunters Entertainment."





Those who were at the theater, were treated to the reveal of Transformers: Beast Hunters.

"To support this new IP we have developed cross category Beast Hunters Retail Programs that will feature broad array of our toys as well as Licensed Lifestyle Products."

Going forward to Construct-Bots "The other major Transformers initiative is a launch of all new way for kids to play with Transformers called Construct-Bots. We know from the modern boy research, that boys love customization and creativity of building. So based on this insight, we are giving boys around the world a whole new way to construct and to customize their Transformers and still convert it from Robot-to a Vehicle-and back to a Robot. This fresh new platform converges construction, action figures and Transformation with hundreds of pieces allowing for limitless customization. It is worth noting they are simple to build and easy to convert."



This was followed by Marvel Assemblers – Iron Man, Bayblade, Board Games, B-Daman and Magic: The Gathering. Which was then followed by Kre-O.

"This spring we are expanding Kre-O portfolio with new Kreons and building experiences for Transformers, G .I .Joe and Star Trek" said Mr. Frascotti. "Starting with Transformers we’ve had lot of success with our Micro Changers collection so we are going to expand Micro Changers and we are going to expand to a new category called Micro Changers Combiners; which allows you to combine the micro changers into a giant robot and of course we’ll be introducing 8 new Beast Hunters Building Sets."




At the Q&A Session Brian revealed that there will be a New Transformers TV Series developed and aired exclusive for Chinese Transformers Fans.

"We have Transformers: Prime in China" said Goldner. "And we are also developing a new TV Series for Transformers indigenous to the Chinese Market. Transformers is one of the popular brands there. The brand was there in the 80s so we are making a Brand New TV Series that is produced in China with Chinese partners and will air in CCTV [China Central Television]."

And with it, concludes TFW2005 Coverage Of Hasbro New York Toy Fair 2013 Investor Event. Our News Crew is over there at the Fair Grounds amidst the terrible weather to bring you news and images as they happen. Make sure you tune into TFW Network Sites tomorrow onwards for our full coverage of New York Toy Fair 2013.
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Toy-Fair-2013-Hasbro-Investor-Day-Transformers
General Tekno
Huh. Wow, they're really gunning for that Asian market.

I'm gonna go out on a limb and guess that that series will get dubbed/imported over here in a slow year for TF media, like with Car Robots.
echotransformer
Agreed. Was really hoping for some Generations announcements...but it's clear this was at a high level. Hopefully more to come.
Kantus Prime
I need that Predacon shirt in adult sizes please!

Pink nerf guns? Hell yeah!
SPLIT LIP
That chart is very interesting. I had no idea Animated was so above Prime in toy sales.
bman29
So the new show is already what we know is to be Beast Hunters? Or did I miss reading something? Optimus definitely looks like he has been hitting the bench press. Reminds me more and more of Optimal Optimus the more I see of that design. I'll have to remember my pink nerf gun when I'm jogging at night.
Mechafire
Quote:
Originally Posted by SPLIT LIP View Post
That chart is very interesting. I had no idea Animated was so above Prime in toy sales.
[insert obligatory snarky "I wonder why..." comment here]

Also, still no Generations? What the fuck man
General Tekno
Quote:
Originally Posted by SPLIT LIP View Post
That chart is very interesting. I had no idea Animated was so above Prime in toy sales.
That might not all be Animated though. Recall that the movie toys did well enough in 2007 to spill over into 2008 and delay TFA's launch.

Animated was the main series in 2008 but it's an overview of brand sales for the year, not sales by series.
SilverOptimus
Quote:
Originally Posted by bman29 View Post
So the new show is already what we know is to be Beast Hunters? Or did I miss reading something?.
Hem hem...

Quote:
"We have Transformers: Prime in China" said Goldner. "And we are also developing a new TV Series for Transformers indigenous to the Chinese Market. Transformers is one of the popular brands there. The brand was there in the 80s so we are making a brand new TV series that is produced in China with Chinese partners and will air in CCTV [China Central Television]."
CybertronStreak
I hope the Chinese Transformers show gets a Home release in the US by Shoutfactory
SPLIT LIP
It's an investors meeting, guys.

Investors. They don't care about stuff like Generations geared mostly towards fans. As that chart for 2010 showed, collector-focused lines aren't real moneymakers. (and 2010 had a few movie characters in it, too) Generations will get revealed at someone more fan-oriented like Botcon, or at the earliest later in Toyfair.
Obsidian X
7 new Kreo combiners?

Also..
Engaging the boy!
Gilgamesh
Quote:
Originally Posted by SPLIT LIP View Post
That chart is very interesting. I had no idea Animated was so above Prime in toy sales.
Not that animated wasn't incredible, but I think that covers the period when it was sold, when they shared pegs with movie and universe toys too -I think-. So it might have a boost from 1st movie toys in the chart.

Still, I wouldn't doubt it if animated outsold prime by itself, just not by that much.
SPLIT LIP
Quote:
Originally Posted by General Tekno View Post
That might not all be Animated though. Recall that the movie toys did well enough in 2007 to spill over into 2008 and delay TFA's launch.

Animated was the main series in 2008 but it's an overview of brand sales for the year, not sales by series.
Quote:
Originally Posted by Gilgamesh View Post
Not that animated wasn't incredible, but I think that covers the period when it was sold, when they shared pegs with movie and universe toys too -I think-. So it might have a boost from 1st movie toys in the chart.

Still, I wouldn't doubt it if animated outsold prime by itself, just not by that much.
Then the same is true for Prime, since it was right after DOTM.

Still, the point is that you'd think Prime, this bold new show on Hasbro's own channel with a movie-style aesthetic, isn't leaps and bounds above Animated in sales.

I also look at the beginning of the chart and see just how small Transformers was before the movies. Insane.
boxorak
Interesting.
Also, does anyone else think that Nerf Rebelle seems a little...silly?
Gilgamesh
Quote:
Originally Posted by SPLIT LIP View Post
Then the same is true for Prime, since it was right after DOTM.

Still, the point is that you'd think Prime, this bold new show on Hasbro's own channel with a movie-style aesthetic, isn't leaps and bounds above Animated in sales.

I also look at the beginning of the chart and see just how small Transformers was before the movies. Insane.
Oh, definitely. I guess it's just the hype has gone predictably down, plus the issues everybody knows about that don't merit repeating yet again.

And yeah, the movie effect on the brand's popularity is just awesome. I don't quite think they will be able to pull off something like that ever again. Even G1 was so tiny in comparison.
lars573
Quote:
Originally Posted by Obsidian X View Post
7 new Kreo combiners?

Also..
Engaging the boy!
Don't forget to account for Marketing speak. They mean 7 total, the 4 that are out plus 3 more.


Quote:
Originally Posted by Mechafire View Post
[insert obligatory snarky "I wonder why..." comment here]

Also, still no Generations? What the fuck man
Generations is the side show. Beast Hunters is the main event.
shroobmaster
I assume TFA had better sales because it was also in a channel that people actualy -had- with toys that -actualy showed up at stores- and you could -find other characters other than Bumblebee even if he was still in a bunch of waves-.

I think everybody knew that whatever show The Hub did wouldn't sell as well as when they had CN support, but I still prefer Hasbro to take care of it's shows instead of CN simply because they TAKE CARE of their shows. CN butt-fucked TFA up as far as airing goes, CN is butt-fucking DC Nation now, CN is a horrible channel for anybody that likes things other than Adventure Time.
Atomatron
way to put a spolier on front page!!

Wowsers! Beast Hunters Optimus Prime CGI Revealed

hes "dead" at end of season 2...
BaltMatrix
Must have Predicon logo t-shirt....

I do have to comment that it's amazing to see the sales difference between movie and non-movie years. It behooves Hasbro to keep cranking out these movies.
Gilgamesh
Quote:
Originally Posted by shroobmaster View Post
I assume TFA had better sales because it was also in a channel that people actualy -had- with toys that -actualy showed up at stores- and you could -find other characters other than Bumblebee even if he was still in a bunch of waves-.

I think everybody knew that whatever show The Hub did wouldn't sell as well as when they had CN support, but I still prefer Hasbro to take care of it's shows instead of CN simply because they TAKE CARE of their shows. CN butt-fucked TFA up as far as airing goes, CN is butt-fucking DC Nation now, CN is a horrible channel for anybody that likes things other than Adventure Time.
I hear ya. They actually air TF here in Cartoon Network, but it's useless trying to follow it as they air it at the most stupid times, often inconsistently. I love some of their shows but CN can be pretty shitty.

Quote:
way to put a spolier on front page!!

Wowsers! Beast Hunters Optimus Prime CGI Revealed

hes "dead" at end of season 2...
you gotta be kidding.
bellpeppers
Quote:
Originally Posted by SPLIT LIP View Post
That chart is very interesting. I had no idea Animated was so above Prime in toy sales.
Same here.
Might be why they are changing the format & designs to Beast Hunters.
SilverOptimus
Quote:
Originally Posted by Atomatron View Post
way to put a spolier on front page!!

Wowsers! Beast Hunters Optimus Prime CGI Revealed

hes "dead" at end of season 2...
Sorry dude. But with the toy revealed and Optimus pretty much the poster boy for Transformers: Prime, you would have known one-way-or-the-other.
bellpeppers
Quote:
Originally Posted by SPLIT LIP View Post
Still, the point is that you'd think Prime, this bold new show on Hasbro's own channel
That not everyone gets

Quote:
Originally Posted by SPLIT LIP View Post
with a movie-style aesthetic,
Not really. It's more Animated (and simpler) than Movie.

Quote:
Originally Posted by SPLIT LIP View Post
isn't leaps and bounds above Animated in sales.
Bad economy.
lars573
Quote:
Originally Posted by Atomatron View Post
way to put a spolier on front page!!

Wowsers! Beast Hunters Optimus Prime CGI Revealed

hes "dead" at end of season 2...
This is the stupidest thing I've read this week.
grimlock1972
interesting stuff. I'd love some more detail about that Chinese Transformers series. There is little doubt that if the figures are up to snuff some will be imported by our members.

as for that chart I'd love to see a comparison of all the various lines in the history of Transformers, would be interesting to see just how mad the g2era stuff sold and how G1 compares to all that followed.
Thundershot
Quote:
Originally Posted by NIBMRatchet View Post
Sorry dude. But with the toy revealed and Optimus pretty much the poster boy for Transformers: Prime, you would have known one-way-or-the-other.
Not to mention that said episode aired months ago and isn't really considered a spoiler.
General Tekno
Quote:
Originally Posted by SPLIT LIP View Post
Then the same is true for Prime, since it was right after DOTM.

Still, the point is that you'd think Prime, this bold new show on Hasbro's own channel with a movie-style aesthetic, isn't leaps and bounds above Animated in sales.

I also look at the beginning of the chart and see just how small Transformers was before the movies. Insane.
Not really. The 2007 movie line was getting NEW repaints for the first several months of 2008; with DOTM it was all unsold product.

Recall that for Hasbro, sales aren't customer purchases, but RETAILER purchases. All those DOTM toys that sold in 2012 weren't sales for Hasbro because they weren't putting out new product at that point. Whereas with the 2007 movie toys the retailers specifically requested new movie product for 2008, so Hasbro shuffled stuff around.

With that in mind, I'd say that TF sales in 2012 were actually hurt by 2011's sales, given how much DOTM stuff was clogging up pegs. Retailers ordered less product because of all the stuff that was just sitting around.
Mizzinno
I'm sorry, but the Nerf for girls line has my interest.
Crystal Convoy
A new show? Most interesting thing from ToyFair so far. I'm interested to see the designs and any toys that might be made for it.
ssjkazer
What worries me is the fact that prime is doing worse then dotm meaning prime may not stick around that much longer
Atomatron
thank you all for adding to my list, making my browsing here so much faster/easier

looking forward to all the great stuff coming out!
Lumpy
Quote:
Originally Posted by SPLIT LIP View Post
That chart is very interesting. I had no idea Animated was so above Prime in toy sales.
agreed, that chart was the coolest thing to see. are those numbers in the millions range? i didnt see it specified, but seems like TF's only making $600,000 is super low
Anguirus
Just to build on what Tekno's saying, 2007 was a watershed year for the brand in general. You can't just assume all the movies are created equal as far as consumer excitement. Hasbro didn't even know how crazy it was going to get. Whereas for DotM, wouldn't surprise me if that line actually undershot some of the in-house predictions of sales.
RedAlert Rescue
I quite like the Predacon logo shirt... I hope they make ones that are not to neckbeardy but have that logo on - I wouldn't want to be mistaken for some unspeakable creature (like a Transformers fan) by the general public - they would be shocked and horrified by that.

But I still like that logo shirt anyway even if it's a fashion disaster like all such clothing is.
RustyMuffler
Quote:
Originally Posted by shroobmaster View Post
I assume TFA had better sales because it was also in a channel that people actualy -had- with toys that -actualy showed up at stores- and you could -find other characters other than Bumblebee even if he was still in a bunch of waves-.
This. All fucking day... THIS!

All I get from this announcement by Hasblow is that third parties are going to be getting all of my money for the foreseeable future.
Lumpy
Quote:
Originally Posted by ssjkazer View Post
What worries me is the fact that prime is doing worse then dotm meaning prime may not stick around that much longer
That's fine with me, as the guys creating Prime have said that the way S3 ends is the way they wanted the show to end, then that'll give TF4 the full run during 2014, which means Generations can be the sideline, instead of trying to run a movie and TV show line, plus a "fan oriented" line as well.
lars573
Quote:
Originally Posted by Lumpy View Post
agreed, that chart was the coolest thing to see. are those numbers in the millions range? i didnt see it specified, but seems like TF's only making $600,000 is super low
Look at the top of the money column. You'll see: (000) That means toss three zeros onto the end of all the numbers. So ROTF sold $600,000,000.
StarYoshi14
So wait, where was Optimus's new CGI model? Is it the one with the shield? It doesn't look like a Prime design.
SilverOptimus
Quote:
Originally Posted by StarYoshi14 View Post
So wait, where was Optimus's new CGI model? Is it the one with the shield? It doesn't look like a Prime design.
That's the one. All the characters are redesigned for the new season it seems.
TriBlurr
Quote:
Originally Posted by NIBMRatchet View Post
That's the one. All the characters are redesigned for the new season it seems.
So all the crazy Beast Hunters armor is actually in the show?
Wheeljack_Prime
So, DOTM's sales were actually on par with TF2007?
ssjkazer
Quote:
Originally Posted by Lumpy View Post
That's fine with me, as the guys creating Prime have said that the way S3 ends is the way they wanted the show to end, then that'll give TF4 the full run during 2014, which means Generations can be the sideline, instead of trying to run a movie and TV show line, plus a "fan oriented" line as well.
That is ture and if prime does end with movie 4 it gives the series from asia market space for a usa release, i love the prime seires but story plot could of been alot better and now with all the reuseing of old show characters for new molds is only doing more damage.

You do also have a point when it comes to genarations i can see beast hunters been phased out around may july area genrations been put into focus showen esppely by pre orders at robotkingdom, it will be intreasting to see where the brand goes next.
ShakesDaKlown
I think the pink nerf stuff is kinda neat, truth be told. Not big on the colour pink, but I think they might look kinda badass with a paint job.
JackWheel
Is the new television show going to be called "Transformers: Construct Bots"?
SilverOptimus
Quote:
Originally Posted by JackWheel View Post
Is the new television show going to be called "Transformers: Construct Bots"?
No name yet. It's only for China.

Quote:
Originally Posted by TriBlurr View Post
So all the crazy Beast Hunters armor is actually in the show?
From what I heard today... yep, that could be it.
JackWheel
Quote:
Originally Posted by NIBMRatchet View Post
No name yet. It's only for China.
Ah, okay, thanks!
Cracka J
wow free new sig courtesy of hasbro

jokes aside, hopefully they will show some more fan geared stuff a bit later this weekend.
knoted
The chart definetely shows the peak momentum with movie 1 & 2, then everything gradually goes down again with movie 3 losing that momentum at the end.

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