An Exhibition featuring Transformers was held last May at the Modoo Mall, Spain. Hasbro has upload a small video from the event at their Official You Tube Channel.
The event consisted of:
- Movie 1 Camaro.
- Transformers Toy Exhibits including Combiner Wars Devastator.
- Movie Bumblebee Statue.
- Play Area for kids to play with Transformers: Robots In Disguise toys.
- Meet And Greet Optimus Prime.
- Video Games area featuring Transformers Console Games by High Moon Studios.
Nevermore
But… but… REAL kids are totally smart and can figure out REAL Transformers toys such as ROTF Mixmaster with ease, and all the shittified Hasbro kiddie toys such as One-Craps and HyperShit are totally dumbing down kids!
ZapRowsdower
I was thinkin' "drunk Devy!"
Finding a big case for a public display that promotes your product (and hence pays your salary) is too hard.
Not really… did you watch closely? I saw a similar play area in Indianapolis, and the results were not good: they put out a bunch of DELUXE Steeljaw's, with no instructions. A toy complex enough, even with the instructions. I got to watch both kids AND their parents get annoyed, frustrated, and then walk away. Yeah… great job making new fans, Hasblow!
To put it simply, while these "play areas" are a great idea on paper, they get executed horribly. Notice the girl in the video helping a group of 3 kids, while the other kids fend for themselves. TFs are like Rubix Cubes, which only have so much mass appeal. You need simple toys and helpful guides at each table.
The Optimus costume and BB statue looked especially lazy, but… kudos for trying. It's more than we get in the USA!
Tanafor
Oh my… That poor Devastator. Hasbro Iberia (Spain and Portugal) always do strange things, like reusing the stands they used for smaller toys in past tours and not giving a damn.
Well, at least the play zone is cool. Go kids!
charles_242
Fascinating ! See the children playing with the TF toys give me a hope to a better future to the franchise.
TF forever !
SelectedLime375
His feet are on backwards.
Niv3k
Cool but they were showing Transformers: Rise of the Dark Spark which is "made" by Edge of Reality, not High Moon Studios.
Lord Dcast
Heh. Beat me to it. Don't know why they included it in the promo videos. It's even worse than mistransformation…
Nevermore
The mighty Devastator has fallen!
SilverOptimus
News Post: Video Of Transformers Interactive Exhibition At Modoo Mall In Spain