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 | | | | | NEW 2008 TRANSFORMERS TOYS DELIVER “MORE THAN MEETS THE EYE” |
| Posted on 02-14-2008 at 05:01 PM by Super_Megatron | NEW 2008 TRANSFORMERS TOYS DELIVER “MORE THAN MEETS THE EYE” EXPERIENCE FOR FANS OF LAST YEAR’S BLOCKBUSTER MOVIE
Both Kids and Collectors Will Love New Line-Up of ‘ROBOTS IN DISGUISE’
PAWTUCKET, R.I., (February 2008) – In 2008, Hasbro will build on the buzz generated by last year’s blockbuster TRANSFORMERS movie by offering a variety of new products in both the TRANSFORMERS Movie and TRANSORMERS Universe segments.
This Spring, fans of the blockbuster TRANSFORMERS movie, can find new versions of their favorite big-screen characters as well as all-new characters in the TRANSFORMERS MOVIE ALLSPARK POWER segment. The ALLSPARK POWER theme brings new TRANSFORMERS characters to life and gives existing characters more power for kids of all ages. Also, new assortments include MOVIE SCREEN BATTLES and ALLSPARK BLASTERS that enable kids and fans to relive their favorite scenes from the film again and again.
In the Fall, Hasbro will introduce Transformers Universe, a new “world of” Transformers segment that celebrates the nearly 25-year heritage of the brand. The Universe segment will include new Classics assortments, as well as Robot Heroes. Inspired by the look and spirit of the original figures, the Transformers Universe Classic line features all new, realistically-styled versions of classic TRANSFORMERS characters. Advances in design and technology allow Hasbro to redesign some of the most beloved characters for today’s kids, while giving fans a chance to relive their childhood with the most realistic AUTOBOTS and DECEPTICONS figures available.
TRANSFORMERS universe products
Universe CLASSICS Deluxe assortment
(Approximate Retail price: $9.99; Ages: 5 & up; Available: Fall)
Fans of all ages will enjoy these realistically-styled vehicles and key characters from all parts of the Transformers lore. All figures come with the authentic TRANSFORMERS action that enables them to change from vehicle mode to robot mode, and some include additional features such as firing projectiles.
Universe CLASSICS Ultra assortment
(Approximate Retail price: $26.99; Ages: 5 & up; Available: Fall)
Only the newly designed ULTRA scale is big enough to hold POWERGLIDE and ONSLAUGHT! Featuring all new molds, lights and sounds in both modes, these Ultra scale figures provide action packed play for TRANSFORMERS fans of all ages.
Universe Robot Heroes
(Approximate Retail price: $5.99; Ages: 3 & up; Available: Fall)
ROBOT HEROES also pays tribute to the rich history of the TRANSFOMERS brand. This cute, exaggerated-form style of TRANSFORMERS will highlight favorite characters from various TRANSFORMERS lore including G1 and BEAST WARS. A total of ten 2-packs will be released this Fall.
TRANSFORMERS MOVIE products
MOVIE SCREEN BATTLES
(Approximate Retail price: $19.99; Ages: 5 & up; Available: Now)
Capture memorable moments from the film with the MOVIE SCREEN BATTLES! These movie scene battle packs include everything fans need to recreate the most intense, dramatic scenes from the TRANSFORMERS movie. Each pack includes a fully converting deluxe scale figure and several molded characters that are either human or TRANSFORMERS characters from the live-action movie. The action figures come packaged in battle-ready stances and surrounded by battle scene images from the movie.
TRANSFORMERS MOVIE DELUXE assortment
(Approximate Retail price: $9.99; Ages: 5 & up; Available: Now, with additional waves through Spring 2008)
The fun and excitement continue with the 2008 ALLSPARK POWER assortment of deluxe figures based on the TRANSFOMERS Movie. Through an updated new paint scheme, on-screen favorites such as BUMBLEBEE, will have ALLSPARK POWER running through their veins. The assortment also features newly-created TRANSFORMERS characters such as STOCKADE and LANDMINE. All figures come with the authentic TRANSFORMERS action that enables them to change from vehicle mode to robot mode, and some include additional features such as firing projectiles.
TRANSFORMERS MOVIE LEADER assortment
(Approximate Retail price: $39.99; Ages: 5 & up; Available: Now
OPTIMUS PRIME and other popular TRANSFORMERS characters from the movie are represented in these Leader scale figures, which feature lights and sounds in both vehicle AND robot mode. Figures include ALLSPARK POWER versions of NIGHTWATCH OPTIMUS PRIME and DEEP DESERT BRAWL. New premium deco versions of OPTIMUS PRIME, with an all new head and sword sculpt, and MEGATRON, will also be available.
ALLSPARK BLASTER assortment
(Approximate Retail price: $19.99; Ages: 5 & up; Available: March 2008)
Finally, electronic blaster play is MORE THAN MEETS THE EYE! The new Ratchet and Bumblebee blasters come with electronic lights and sounds that mimic the conversion from arm to blaster -- just like the characters in the 2007 blockbuster movie. One pull of the trigger and the blasters change from one mode to another, making AUTOBOT-in-training kids ready to battle the DECEPTICONS in a snap.
In addition to the product listed above, HPG, the licensing division of Hasbro, alongside more than 230 licensees supporting the TRANSFORMERS brand, continue to launch highly innovative and hip lifestyle goods into the global market in a multitude of product categories including apparel, electronics, publishing, food and beverage, paper products, domestics, health and beauty, and cards/stationery. Additionally, the TRANSFORMERS ANIMATED licensing program is well underway, as HPG is working with more than 50 companies to bring goods to market in 2008
About TRANSFORMERS
First introduced in 1984 by Hasbro and Takara as a toy line, TRANSFORMERS has become a global phenomenon inspiring comic books, video games, animated series, films and a convention dedicated to TRANSFORMERS collectors.
For more information on Hasbro’s TRANSFORMERS toy line and the live-action feature film, please visit www.transformers.com and www.transformersmovie.com.
About HASBRO
Hasbro (NYSE: HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.
| | | Views: 6,480 | | artiepants:
wow, that was some enlightening info about Universe 
of note, though: no voyagers listed, i'd heard talk bandied about the boards that there may be some... (from a computer listing or some-such)
Ravenxl7: Quote:
Originally Posted by artiepants  wow, that was some enlightening info about Universe
of note, though: no voyagers listed, i'd heard talk bandied about the boards that there may be some... (from a computer listing or some-such) | If my memory is correct, it was mentioned in one of the TFCC magazines. Nothing really new. Of note is the number of Universe Robot Heroe 2-packs. I remember the one listing we got late last year said 13, so we now know that was incorrect. I was hoping for something about the Legends and Voyager casses, but, oh well.
dmc2008:
Movie Deluxes listed as available now with additional waves throughout Spring... what are they talking about? More repaints or possibly molds we haven't seen yet? Seems unlikely considering we've seen almost everything coming out through Fall..
airfox:
The only thing I found interesting about this press release is the fact that Universe is grouped with the Movie stuff, other than that, there's no new info there.
-airfox
Fosterlager:
Looks like Universe Legends and Voyagers won't be in the initial push of product. I hope we don't have to wait until 2009 for them.  Nevermore: Quote:
Originally Posted by dmc2008 Movie Deluxes listed as available now with additional waves throughout Spring... what are they talking about? More repaints or possibly molds we haven't seen yet? Seems unlikely considering we've seen almost everything coming out through Fall.. | They mean the Allspark Power stuff we've already seen, plus the Premium Series stuff we've also seen already.
The fact that we've seen it already doesn't mean it's not "news" in a way still, considering those toys aren't out yet and all.
Deceptigtar:
nothing really new here.
butz:
Does this mean there won't be any info on the Legends line up, or the voyagers at Toyfair either?
Laser_Optimus:
Not much news here really. Hopefully something more substantial comes up at ToyFare this weekend.
B-Fox:
Kind of a letdown they didn't name drop anybody new in the Universe Deluxes blurb, but then I didn't expect they would.There's always this weekend and BotCon..........
BTW, were the Armada, Energon, and Cybertron Ultras 26.99? I can't recall. I know the BW Ultras used to be 19.99 back when there was also the 15.99 Megas.
Otispq:
That supreme Prime looks good, better than the same money for SWTF Darth Vader Death Star...and of course I just love the "Fall" release date. Electronics are cool, but I hope his don't take the fun out of transforming him.
Cyberwolf1980:
*Sniff* No leader class Bonecrusher...
Railguard:
Well nothing new in this article. I really wish I didn't have to wait till the fall to pick up those new Universe figures, that really sucks!!!!! I hope there is some new info this weekend and maybe some pics of fully painted Universe toys....one can wish.
artiepants: Quote:
Originally Posted by B-Fox TW, were the Armada, Energon, and Cybertron Ultras 26.99? I can't recall. I know the BW Ultras used to be 19.99 back when there was also the 15.99 Megas. | yeah, after RiD the price (and size) of Ultras and Megas/Voyagers went up $5ish bucks. ~ i actually miss the old sizes/prices, the new Ultras are almost TOO big in relation to Deluxes. Quote:
Originally Posted by fosterlager Looks like Universe Legends and Voyagers won't be in the initial push of product. I hope we don't have to wait until 2009 for them. | i'd guess there's a good chance it'll be 09 or December at least...
jdre_124:
The Premium Series Megs and Prime along with Deep Desert Brawl will probably be the last of the Movie line for me unless we get more tempting repaints.
Pravus Prime:
Where's Galvatron? The one that his recent comic spotlight was based on? (Yeah, I know, it's somewhat OT, but still)
I'm surprised Classics/Universe is sharing shelfspace like that.
butz: Quote:
Originally Posted by Pravus Prime
I'm surprised Classics/Universe is sharing shelfspace like that.
| Sharing shelfspace with animated?  Pravus Prime: Quote:
Originally Posted by butz Sharing shelfspace with animated? |
Whoops! Misread the info there, thought there was going to be Animated, Movie and Classics/Universe all together.
Autovolt 127:
We've known this already.
Alpha-trion:
I hope when they say classics, they mean "CLASSICS!" Besides the movie line the classics was one of the best sets Hasbro ever came out with. I wouldn't mind seeing more of those, and a line like that can easily continue for the next few years...just like the good old days  . I was hoping to possibly hear of somthing like movie Alternators. That would be a great way to reinvent the movie line with bigger more screen accurate, and no fancy lights, sound, or automorph kibble. Can you imagine a Peterbilt Truck on an alternators scale...with chrome parts...I am sure that exsists in heaven.
Either way I hope in the classics/universe we see heavy hitters Galvatron, Springer, and Ultra Magnus  |
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