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 | | | | | HASBRO “ROLLS OUT” LINE OF TOYS BASED ON CARTOON NETWORK’S NEW ANIMATED TRANSFORMERS SERIES |
| Posted on 02-14-2008 at 03:30 PM by Super_Megatron | RSS Feeds | HASBRO “ROLLS OUT” LINE OF TOYS BASED ON CARTOON NETWORK’S NEW ANIMATED TRANSFORMERS SERIES
TRANSFORMERS ANIMATED action figures and toys engage a new generation of young fans
PAWTUCKET, R.I., (February 2008) – The TRANSFORMERS brand returns to its origin as an animated series in 2008 with the debut of the new TRANSFORMERS ANIMATED series on Cartoon Network. And Hasbro helps kids take the excitement of the new series into the playroom with a full line of great new TRANSFORMERS products.
The new TRANSFORMERS ANIMATED toy line features an array of characters from the series that will appeal to both young and long-time fans alike. Highlights of the line include Animated styled action figures, ROLL OUT COMMAND OPTIMUS PRIME and BATTLE BLASTERS, along with the SHIFT TECH OPTIMUS PRIME handheld game.
Co-produced by Cartoon Network Studios, the new animated series is set in Detroit in the near future and airs on Saturday mornings at 10:30 a.m. (ET/PT). The good-guy AUTOBOTS have an unlikely guide through Earth society … the brash, energetic 8-year-old girl named Sari Sumdac, who helps the robots establish a headquarters in an old abandoned auto parts plant and becomes an honorary AUTOBOT by enlightening the “ROBOTS IN DISGUISE” on such mysteries of Earth like mega malls, and basic ‘hanging out.’
TRANSFORMERS ANIMATED products
Supreme Assortment – Roll out Command Optimus Prime
(Approximate retail price: $49.99; Ages: 5 & up; Available: Fall)
This imposing action figure is the largest incarnation ever of the AUTOBOT leader OPTIMUS PRIME. Equipped with “Auto-Spin Conversion Technology,” ROLL OUT COMMAND OPTIMUS PRIME begins to morph from vehicle to robot as he rolls along the floor. The AUTOBOT leader comes to life with a moving mouth, sounds, and speech from the cartoon. Also included is a toy replica of the double-bladed power axe seen in the TRANSFORMERS ANIMATED series.
TRANSFORMERS ANIMATED LEADER assortment
(Approximate retail price: $39.99; Ages 5 & up; Available: June 22, 2008 followed by an additional wave in the Fall)
These larger-than-life ROBOTS IN DISGUISE help kids recreate the fun, energy and excitement they experience from watching Transformers: Animated on the Cartoon Network. Featuring a variety of the show’s most exciting characters, the Animated LEADER robot figures have working lights and sounds and morph into cool vehicles. Featured characters in this assortment include Bulkhead, Megatron, and Ultra Magnus.
SHIFT TECH OPTIMUS PRIME GAME
(Approximate retail price: $19.99; Ages: 6& up; Available: June 22, 2008)
An interactive TRANSFORMERS ANIMATED gaming experience, this handheld game features multiple levels that allow players to explore the world of the new TV series first-hand. With one fluid motion, players can change the shape of the game controller and instantly go from robot-mode to vehicle-mode on screen or visa versa. The SHIFT TECH OPTIMUS PRIME game features 15 games and a database of key TRANSFORMERS robots from the show.
POWER BOTS ASSORTMENT - CYBER SPEED BUMBLEBEE.
(Approximate retail price: $19.99 ; Ages: 4+; Available: Fall)
Designed to enable easy play for younger fans, CYBER SPEED BUMBLEBEE is a 12-inch robot-only version of fan favorite character, BUMBLEBEE and features robot stomping sounds, battle sounds and phrases! CYBER SPEED BUMBLEBEE stomps and then rolls on his back in one easy step.
TRANSFORMERS ANIMATED OPTIMUS PRIME VS. MEGATRON: THE BATTLE BEGINS TWO PACK WITH DVD
(Approximate retail price: $19.99; Ages: 5 & Up; Available: June 2008)
Designed to introduce kids to the new world of Transformers: Animated, this two-pack includes OPTIMUS PRIME and MEGATRON figures posed in battle-ready action stances with over-sized weapons. Also included is “The Battle Begins” DVD that allows kids to preview the new cartoon and become familiar with the expanded TRANSFORMERS fantasy.
TRANSFORMERS ANIMATED DELUXE and VOYAGER assortments
(Approximate retail price: $9.99 and $19.99 respectively; Ages: 5 & Up; Available: June 22, 2008, with additional waves throughout 2008)
Figures in the TRANSFORMERS ANIMATED DELUXE and VOYAGER assortment feature character conversion that mirrors conversions in the new TRANSFORMERS ANIMATED series. Both assortments feature a variety of characters with exciting battle weapons and firing projectiles.
BATTLE BLASTER: Optimus Prime
(Approximate retail price: 34.99; Ages: 5 & up; Available: Fall)
This next generation of Battle Blasters allows you to bring Optimus Prime to life. A seamless conversion from vehicle mode to signature weapon, BATTLE BLATER OPTIMUS PRIME not only features electronic lights and battle sounds in both vehicle and blaster mode, but it also has speech direct from the animated series.
In addition to the product listed above, HPG, the licensing division of Hasbro, alongside more than 230 licensees supporting the TRANSFORMERS brand, continue to launch highly innovative and hip lifestyle goods into the global market in a multitude of product categories including apparel, electronics, publishing, food and beverage, paper products, domestics, health and beauty, and cards/stationery. Additionally, the TRANSFORMERS ANIMATED licensing program is well underway, as HPG is working with more than 50 companies to bring goods to market in 2008
About Cartoon Network
Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT) Sunday-Thursday, Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
About HASBRO
Hasbro (NYSE: HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.
| | Credit: DESTRO of the 2005 Boards! | Views: 5,601 | 
Additional Images | | | | Vangelus:
...I squee for Leader-sized Ultra Magnus.
SmF:
Agreed!
Wait, I'm not that really caught up with the Animated series info, is UM going to be released in any form? And anytime soon?
SunnyDay77:
Leader Ultra Magnus FTW!!!!
SunnyDay77: Quote:
Originally Posted by SmF  Agreed!
Wait, I'm not that really caught up with the Animated series info, is UM going to be released in any form? And anytime soon? | Yes, the listing said that he and megatron and bulkhead were the leaders
Cataclizm1:
Yay Leader Ultra Magnus toy. Can't wait for pics.
Tech Spec:
So stoked about LEADER ULTRA MAGS  Ravenxl7:
That's awesome. It's now official that Ultra Magnus's toy is going to be a Leader class figure. Best news of the week for me (so far anyways). There are at least 2 Leaders I'm definetly going to be getting now (all 3 if I decide to get Bulkhead). We also now know what the 12" figure is, it's basically an interactive Bumblebee bot-mode figure. Sounds cool, but, I'll stick with the Deluxe version.
omega ranger:
My guess is that Leader Bulkhead will be released first, followed by Megatron and Ultra Magnus.
artiepants:
no universe/classics info makes artie a sad panda  artiepants: Quote:
Originally Posted by Dark_Convoy | those sneaky b@st@rds!!! Thanks D_C
Fort Max:
Finally,a real confirmation on Ultra Magnus, about time. Fingers crossed for pictures by monday!
And the supreme prime is part of an assortment, that could turn out some interesting results.
The $20 Bumblebee doesn't sound very interesting though.
Shin Densetsu:
Ultra Magnus FTGDChockFullofFTW
optimus major:
Yaaaaa!!!!!!!!!! Leader Ultra Fuckin Magnus!!!!!!!!!!!!
airfox:
Cool! Confirmation for Leader size Ultra Magnus.
That Power Bots Cyber Speed Bumblebee is just like a Cyberstomping from the movie.
But no confirmation on other toys on the Deluxe and Voyager classes. Also, nothing there about the FAB/Activators and the Bump n'Go/Cyberslammers.
-airfox
Laser_Optimus:
YAY! Leader class Ultra Magnus! Sounds awesome. Definently need to see him and clearer pics of Bulkhead and Megatron at ToyFare along with the Deluxe and Voyager assortments.  Takara_destron:
Yay for leader Magnus!
Thats a definate 2 leaders I'll be getting then (I like to keep my leaders leader class )
Incepticon:
Here's hoping they also plan to make a Leader size Lugnut next year... since he's technically as big as Megs & Bulkhead in the toon.
Smkscrn GT:
Leader Ultra Magnus will rock! Can't wait to see pics of him. I'm hoping they'll also do a Leader-sized Grimlock, maybe next year, along with the previously seen voyager size.
DisThunder:
Supreme Prime could be fun...."Largest Prime Ever." hmm....someday, I will have a 1:12 scale Prime. Someday. Maybe this one can fill in.
Peaugh:
Leader Ultra Magnus is so freaking full of win I can't even believe it. Would love confirmation of a Sentinel Prime toy.
B-Fox:
*Writes 'Ultra Magnus' in pen on his little notepad of TFs coming out.* Guess Sentinel Prime is one of those 8 Voyagers. I'll write that one in pencil for the time being. Thundercloud:
"(...) OPTIMUS PRIME begins to morph from vehicle to robot as he rolls along the floor."
So, we've finally got to the age where transformer toys transform by themselves... The concept of auto-transforming is upon us.
But doesn't that take away the fun of it?
Draven:
...
Leader.
Ultra.
Magnus.
HELL YES. Quote:
Originally Posted by Thundercloud "(...) OPTIMUS PRIME begins to morph from vehicle to robot as he rolls along the floor."
So, we've finally got to the age where transformer toys transform by themselves... The concept of auto-transforming is upon us.
But doesn't that take away the fun of it? | It didn't with the G2 Autorollers.
microclone: Quote:
Originally Posted by Draven ...
Leader.
Ultra.
Magnus.
HELL YES.
It didn't with the G2 Autorollers. | the auto rollers are cool, im happy that all TFs arent ultra compromised designs as are they (but still cool), theres also another 2 in the BW japan line.
MaikeruSan: Quote:
Originally Posted by B-Fox *Writes 'Ultra Magnus' in pen on his little notepad of TFs coming out.* Guess Sentinel Prime is one of those 8 Voyagers. I'll write that one in pencil for the time being. | LOL I just made a list
Optimus Prime - Voyager - 20.00
Bumblebee - Deluxe - 10.00
Bulkhead - Leader - 40.00
Prowl - Deluxe - 10.00
Ratchet - Deluxe - 10.00
Megatron - Leader - 40.00
Lockdown- Deluxe - 10.00
Blitzwing - Voyager - 20.00
Lugnut - Voyager - 10.00
Blackarachnia - Deluxe - 10.00
Starscream - Voyager - 20.00
UltraMagnus - Leader - 40.00
Jazz - ??? - ???
Sentinel Prime - ??? - ???
Soundwave - Deluxe - 10.00
Total So Far $260.00
It Might be changed if lugnut gets a leader. If there is a leader prime I migt get it BUT it has to be awsome and has to have the fire truck trailer other than that im sticking with the 20.00 prime. Staying away from the Roll out prime. It transforms itself thats boring.
microclone: Quote:
Originally Posted by Cataclizm1 Yay Leader Ultra Magnus toy. Can't wait for pics. | i just wonder how long it will be before the first pics are shown? weeks, months?? a killer for sure.
Sideswipe80:
I wonder how the Prime game looks? I hope we see these toys this weekend.
Deceptigtar:
the self transforming optimus will be interesting, just as long as the speed, weight and transformation are equal. I can see it either transforming and falling flat on its face or not completely transforming all the way. either way dont care cause its an autobot toy.
Beastbot X:
Wow, so Animated's getting a street date? June 22nd it is, then.
Dropshot:
Roll-out Prime is amazing, Bulkhead on the other hand... well, the voyager version looks more show-accurate.
jdre_124:
LEADER ULTRA MAGNUS?!?!?
I hate you Hasbro.
You know I can't afford all your awesome shit.
Soundwave84:
is roll out a bigger Optimus Prime is it worth the money?
MegaMoonMan: Quote:
Originally Posted by Deceptigtar the self transforming optimus will be interesting, just as long as the speed, weight and transformation are equal. I can see it either transforming and falling flat on its face or not completely transforming all the way. either way dont care cause its an autobot toy. | The description makes it sound like it transforms most of the way by itself - I'll bet you have to pick it up and fold the legs down to finish it.
Cool if so, but not worth the price or shelf space IMO.
Radioactive Ravage:
L-leader Ultra Magnus?
I think... yes, I'm quite certain, actually...
HE CAN DEAL WITH THAT NOW.
Can't wait for pics. I've waited for a semi-G1 Magnus for years!
Chosen: Quote:
Originally Posted by MaikeruSan Lugnut - Voyager - 10.00 | It's actually $270 once you fix this part.
There's much win involved in the potential for a Leader Magnus, just have to wait and see how it turns out.
Smiling_Kisame:
Man! I told myself I wouldn't buy any of those super special awesome animated toys, but Prime is so gosh darn cool  Ra88:
Hope that Ultra Magnus is the same as Leader Bulkhead: Heavily based on the Animated model, but with a more realistic/Classics-esque appearance as well.
shumworld:
Here's my list so far. I'm not getting much, but the amount still makes me cry.
Optimus Prime - Voyager - 20.00
Prowl - Deluxe - 10.00
Megatron - Leader - 40.00
Blitzwing - Voyager - 20.00
Blackarachnia - Deluxe - 10.00
UltraMagnus - Leader - 40.00
Sentinel Prime - ??? - ???
Soundwave - Deluxe - 10.00
So far I'm guessing 170 dollars. I'm VERY tempted to add Roll Out Prime, only for the fact that he can auto transform. As well as the OP transforming game.
microclone: Quote:
Originally Posted by Soundwave84 is roll out a bigger Optimus Prime is it worth the money? | well hes bigger than most. is he worth the money?? well thats something that only you can answer.
Xaedrahk: Definitely getting most of the Optimus Prime incarnations here and Leader Magnus.
Iffy on the "auto-transforming" Optimus though. I've looked at the pictures and it looks like poseability is totally shot to hell. |
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