Changes To Future Toy Packaging - Hasbro Goes Green

Not a major toy news, but it is worth mentioning that Hasbro is planning to introduce a new “PVC-Less” Toy Packaging by 2013.

This decision comes from their effort to “Go Green”. Hasbro, Inc. announced today that it will eliminate polyvinyl chloride (PVC) from all new core toy and game packaging beginning in 2013. Hasbro has already begun to phase out PVC from some packaging, and has committed to completely eliminating PVC in packaging for new product beginning in 2013.


Check out the entire Press Release we received, after the jump.


PAWTUCKET, R.I.--(BUSINESS WIRE) -- Hasbro, Inc. (NASDAQ: HAS) announced today that it will eliminate polyvinyl chloride (PVC) from all new core toy and game packaging beginning in 2013. Hasbro has already begun to phase out PVC from some packaging, and has committed to completely eliminating PVC in packaging for new product beginning in 2013.

"At a time when consumers have an abundance of choices, we hope our track record of innovation and corporate citizenship — including our focus on sustainable packaging and product safety — will give shoppers one more reason to choose our products during the holiday season and throughout the year," said Brian Goldner, Hasbro's president and chief executive officer.

Hasbro highlighted the commitment to eliminate PVC from all new core toy and game packaging for products manufactured at its contracted third-party facilities, in its 2010 Corporate Social Responsibility (CSR) Report, which is now available online at www.hasbro.com/csr

"Walmart applauds Hasbro's long-term commitment and accomplishments in corporate social responsibility," said Laura Phillips, Walmart's senior vice president of toys and seasonal merchandising. "As Hasbro builds upon its industry leadership position in environmental sustainability and product safety, we are hopeful that all industry players will adopt similarly ambitious goals."

"Our commitment to corporate social responsibility is behind everything we do at Hasbro, and we're pleased to be sharing our CSR goals and accomplishments with the world in our first-ever CSR Report. We are proud of our progress to date and look forward to making continual improvements in CSR as we assess the many opportunities and challenges ahead," said Goldner.

Phasing out PVC in packaging is the most recent effort in a long series of sustainable packaging initiatives by Hasbro, all of which are designed to minimize the impact on natural resources:

• Elimination of Wire Ties: In 2010, Hasbro replaced all wire ties in its packages with ties made from paper rattan or bamboo mix to reduce environmental impact. The effort eliminated approximately 34,000 miles of wire ties — more than enough to wrap around the circumference of the Earth.
  
• Increase in Recycled Content: In 2010, Hasbro set a goal to derive at least 75 percent of paper and board packaging from recycled material, or from sources that practice sustainable forest management, by 2011. By 2015, Hasbro plans to increase that goal to 90 percent.
  
• New Sourcing of Paper: Hasbro outlined an aggressive paper sourcing policy in 2011, providing guidelines for suppliers regarding sustainable paper sourcing to help ensure that paper used in Hasbro products aligns with the company's commitment to environmental sustainability. Among the policy's key requirements is the expectation that suppliers will source paper with as much post-consumer recycled content as practical and financially viable. The company has communicated the policy to its suppliers, and has made it a part of its company-wide quality assurance procedures.

In addition to these leading sustainable packaging commitments, Hasbro is committed to continuous improvement in corporate social responsibility. The company's CSR efforts focus on three key priorities: product safety, manufacturing ethics, and environmental sustainability.

Earlier this month, Hasbro was named a 2011 sector leader by Climate Counts, a non-profit organization rating corporations on their efforts toward mitigating climate change. Hasbro was named to the group's top rating tier as a Company that is "striding toward a low-carbon future."

Other goals, accomplishments, and initiatives outlined in Hasbro's 2010 CSR Report include:

• Reducing the company's global greenhouse gas emissions by more than 11 percent from a 2008 baseline, using Greenhouse Gas Protocol guidelines
  
• Continuing the company's outstanding record of product safety
  
• Producing zero waste in U.S. manufacturing processes
  
• Continuing to ensure that the company's owned and operated factories, third-party factories, and licensee factories pursue fair and safe labor conditions
  
• Auditing the company's third-party factories and licensee factories to ensure they achieve the International Council of Toy Industries (ICTI) Seal of Compliance in countries where ICTI operates its Caring, Aware, Responsible and Ethical (CARE) program

To learn more about Hasbro's CSR progress, please visit www.hasbro.com/csr.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. Through the company's deep commitment to corporate social responsibility, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. The HUB, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The HUB is www.hubworld.com. The HUB logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. © 2011 Hasbro, Inc. All Rights Reserved.

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