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Press Releases

Transformers Kre-O 2014 Press Release

Posted on 02-19-2014 at 04:56 PM by Sol Fury under Press Releases
KRE-O TRANSFORMERS - 2014 PRODUCT INFORMATION

With the release of the new film TRANSFORMERS: AGE OF EXTINCTION in 2014 and the launch of new KRE-O TRANSFORMERS merchandise from Hasbro celebrating the film, the TRANSFORMERS brand is ready for its biggest year ever! This year’s KRE-O TRANSFORMERS line will feature re-imagined AUTOBOTS and DECEPTICON characters, plus brand-new DINOBOTS straight from the film!

Many of Hasbro’s 2014 KRE-O TRANSFORMERS: AGE OF EXTINCTION offerings i... [Read More]
Views: 3,776

Transformers Rescue Bots 2014 Product Line Press Release

Posted on 02-19-2014 at 04:10 PM by Sol Fury under Press Releases
PLAYSKOOL HEROES 2014 PRODUCT DESCRIPTIONS


The PLAYSKOOL HEROES product line is specifically designed for curious and courageous younger kids looking to jump into big kid action! Based on characters from TRANSFORMERS and MARVEL, these figures and playsets will have little ones changing from child to super hero in no time! With the introduction of all-new mighty RESCUE DINOBOT figures, RC vehicles, and larger than life heroes, nearly endless adventures are right around the corne... [Read More]
Views: 1,700

Transformers Robots in Disguise 2014 (Age of Extinction Toys) Press Release

Posted on 02-17-2014 at 01:16 AM by Sol Fury under Press Releases
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TRANSFORMERS: ROBOTS IN DISGUISE - 2014 PRODUCT INFORMATION

Hasbro’s TRANSFORMERS: ROBOTS IN DISGUISE line for 2014 features innovative new play patterns—including one-step changers and flip-to-change action—designed to make the TRANSFORMERS line more fun and intuitive for kids than ever before!

Hasbro’s TRANSFORMERS brand is gearing up for an epic year, featuring the release of the hotly anticipated new film TRANSFORMERS: AGE OF EXTINCTION in June 2014. Featuring a brand-new... [Read More]
Views: 3,948

Transformers Generations 2014 Press Release

Posted on 02-17-2014 at 01:16 AM by Sol Fury under Press Releases
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TRANSFORMERS GENERATIONS - 2014 PRODUCT INFORMATION

Hasbro’s TRANSFORMERS brand is gearing up for two momentous events in 2014—the hotly anticipated new film TRANSFORMERS: AGE OF EXTINCTION, and the 30th anniversary of the TRANSFORMERS brand and its iconic characters like OPTIMUS PRIME and MEGATRON. In honor of the year-long celebration, Hasbro is releasing new TRANSFORMERS GENERATIONS figures, featuring classic conversions and the most detailed and accurate action figures of cha... [Read More]
Views: 5,699

Transformers Construct Bots 2014 Press Release

Posted on 02-17-2014 at 01:16 AM by Sol Fury under Press Releases
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TRANSFORMERS CONSTRUCT-BOTS - 2014 PRODUCT INFORMATION
Get ready to construct, change and customize the characters from the highly anticipated new film TRANSFORMERS: AGE OF EXTINCTION! First introduced in 2013, TRANSFORMERS CONSTRUCT-BOTS let kids build and customize their own TRANSFORMERS robot action figures for the first time. New for 2014, TRANSFORMERS CONSTRUCT-BOTS will include figures based on the new AUTOBOTS, DECEPTICONS and DINOBOTS from TRANSFORMERS: AGE OF EXTINCTION! <... [Read More]
Views: 2,458

Transformers 30th Anniversary Press Release

Posted on 02-17-2014 at 01:16 AM by Sol Fury under Press Releases
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TRANSFORMERS FANS GET READY FOR BIGGEST YEAR EVER AS HASBRO CELEBRATES THE BRAND’S 30TH ANNIVERSARY
New “Generations” Toys Based On the Iconic Brand’s 30-Year History and the New Film TRANSFORMERS AGE OF EXTINCTION Make 2014 a Memorable Year for Fans

PAWTUCKET, R.I. – February 15, 2014 – Hasbro, Inc. (NASDAQ: HAS) announced details of the 30th Anniversary celebration of its iconic TRANSFORMERS brand today at The American International Toy Fair in New York. 2014 will be “More Th... [Read More]
Views: 4,433

Hasbro Toy Fair 2013 Transformers Construct Bots Product Information

Posted on 02-10-2013 at 11:19 AM by Sol Fury under Press Releases
TRANSFORMERS CONSTRUCT- BOTS 2013 PRODUCT INFORMATION

Construct, customize and convert! In 2013 Hasbro introduces revolutionary new innovation to TRANSFORMERS action figures with CONSTRUCT- BOTS. Each TRANSFORMERS CONSTRUCT- BOTS figure includes a robot frame and lots of armor, weapons and accessory parts to let kids build and customize their own TRANSFORMERS robot action figure. To enhance the TRANSFORMERS play experience, each CONSTRUCT- BOTS figure can quickly convert from rob... [Read More]
Views: 1,546

Hasbro Toy Fair 2013 Bot Shots Product Information

Posted on 02-10-2013 at 11:18 AM by Sol Fury under Press Releases
TRANSFORMERS BOT SHOTS 2013 PRODUCT INFORMATION

Collect ‘em all, Crash ‘em all - in four new ways! TRANSFORMERS BOT SHOTS figures are back, with four ways to play out TRANSFORMERS battles. Now, your TRANSFORMERS BOT SHOTS figures can jump, spin, flip or blitz into battle! Available in favorite characters, fans can choose their power, crash into battle and defeat their opponent. Plus, in 2013, new PREDACON characters bring the excitement of TRANSFORMERS PRIME BEAST HUNTERS to TRANSF... [Read More]
Views: 1,073

Hasbro Toy Fair 2013 Kre-O Product Information

Posted on 02-10-2013 at 11:17 AM by Sol Fury under Press Releases
KRE-O TRANSFORMERS 2013 PRODUCT INFORMATION

Inspired by the new TRANSFORMERS PRIME ‘BEAST HUNTERS’ story, the KRE-O TRANSFORMERS line from Hasbro in 2013 features re-imagined AUTOBOT characters and new PREDACONS, in brick and KREON form, based on the award winning animated series from Hasbro Studios.

The 2013 KRE-O TRANSFORMERS line includes:

KRE-O TRANSFORMERS KREON MICRO CHANGERS Blind Bag Assortment
(Ages 6 -12 years /Approx. Retail Price: $2.49/Available: Spring 20... [Read More]
Views: 1,418

Hasbro Toy Fair 2013 Transformers Generations Product Information

Posted on 02-10-2013 at 11:16 AM by Sol Fury under Press Releases
TRANSFORMERS GENERATIONS Action Figures 2013 PRODUCT DESCRIPTIONS

The collectible TRANSFORMERS GENERATIONS line of action figures features characters and expressions from throughout the nearly 30 years of history and heritage of the TRANSFORMERS brand. In 2013 the GENERATIONS line continues to celebrate the FALL OF CYBERTRON video game from Activision by featuring more “Cybertronian” styled action figures including the popular DINOBOT character GRIMLOCK. The TRANSFORMERS GENERATI... [Read More]
Views: 3,651

Hasbro Toy Fair 2013 Rescue Bots Product Information

Posted on 02-10-2013 at 11:14 AM by Sol Fury under Press Releases
PLAYSKOOL HEROES 2013 PRODUCT DESCRIPTIONS

The PLAYSKOOL HEROES product line is designed especially for younger kids who want all the fun and adventure of big kid action figures. The action and adventure heroes are based on favorite characters from the TRANSFORMERS, MARVEL, STAR WARS universes. This year offers new ways to play, introducing larger-sized five-inch action heroes perfect for younger kids, and a brand new line up of action!

Items new to the 2013 PLAYSKOOL HEROE... [Read More]
Views: 1,620

Hasbro Toy Fair 2013 Beast Hunters Product Information

Posted on 02-10-2013 at 11:12 AM by Sol Fury under Press Releases
TRANSFORMERS PRIME BEAST HUNTERS 2013 PRODUCT INFORMATION


When a fearsome new faction of Beast TRANSFORMERS robots emerge on Earth, the AUTOBOTS must evolve to fight them — they must become BEAST HUNTERS! Based on the third season of the Emmy Award-winning animated series TRANSFORMERS PRIME, TRANSFORMERS PRIME BEAST HUNTERS finds the AUTOBOTS facing off against both the DECEPTICONS and an unprecedented new foe: the dragon-like PREDACONS, lead by the spectacular PREDAKING character! Has... [Read More]
Views: 2,554

Changes To Future Toy Packaging - Hasbro Goes Green

Posted on 12-08-2011 at 12:09 PM by SilverOptimus under Press Releases
Hasbro-Green-Toy-Packaging-Transformers-G-I-Joe-My-Little-Pony Not a major toy news, but it is worth mentioning that Hasbro is planning to introduce a new “PVC-LessToy Packaging by 2013.

This decision comes from their effort to “Go Green”. Hasbro, Inc. announced today that it will eliminate polyvinyl chloride (PVC) from all new core toy and game packaging beginning in 2013. Hasbro has already begun to phase out PVC from some packaging, and has committed to completely eliminating PVC in packaging for new product beginning in 2013.
... [Read More]
Views: 5,285

Activision Rolls Out The Search for the Biggest Transformers Fan in the UK

Posted on 06-02-2010 at 12:58 PM by Sol Fury under Press Releases
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The Search for the Biggest Transformers Fan Rolls Out Across the UK





Do you know your Megatron from your Optimus Prime? Your Bumblebee from your Cybertron? If so, to celebrate the launch of the new video game Transformers: War for Cybertron, we are on the look out to find the UK’s most enthusiastic Transformers aficionado.



For the nationwide search, which begins on the 25TH May, a select panel of judges will be looking for the ultimate fan. So if you have every T
... [Read More]
Views: 1,876

Hasbro NEST Global Alliance Press Release

Posted on 02-03-2010 at 12:43 PM by Sol Fury under Press Releases
HASBRO ANNOUNCES THE START OF N.E.S.T. GLOBAL ALLIANCE PROMOTION FOR ITS TRANSFORMERS TOY LINE FEATURING SPECIAL EDITION RAVAGE FIGURE

The Transformers Adventure Continues As Hasbro Invites Kids To Join The AUTOBOTS And The Elite N.E.S.T. Team

Pawtucket, RI – February 1, 2009 – Hasbro, Inc. (NYSE: HAS) announced today the start of a special promotion for its popular TRANSFORMERS toy line and is inviting kids and fans to “Join the N.E.S.T. GLOBAL ALLIANCE.” BUMBLEBEE and the AU... [Read More]
Views: 3,566
 
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