Press Releases

TRANSFORMERS CONSTRUCT- BOTS 2013 PRODUCT INFORMATION

Construct, customize and convert! In 2013 Hasbro introduces revolutionary new innovation to TRANSFORMERS action figures with CONSTRUCT- BOTS. Each TRANSFORMERS CONSTRUCT- BOTS figure includes a robot frame and lots of armor, weapons and accessory parts to let kids build and customize their own TRANSFORMERS robot action figure. To enhance the TRANSFORMERS play experience, each CONSTRUCT- BOTS figure can quickly convert from rob... [Read More]

TRANSFORMERS BOT SHOTS 2013 PRODUCT INFORMATION

Collect ‘em all, Crash ‘em all - in four new ways! TRANSFORMERS BOT SHOTS figures are back, with four ways to play out TRANSFORMERS battles. Now, your TRANSFORMERS BOT SHOTS figures can jump, spin, flip or blitz into battle! Available in favorite characters, fans can choose their power, crash into battle and defeat their opponent. Plus, in 2013, new PREDACON characters bring the excitement of TRANSFORMERS PRIME BEAST HUNTERS to TRANSF... [Read More]

KRE-O TRANSFORMERS 2013 PRODUCT INFORMATION

Inspired by the new TRANSFORMERS PRIME ‘BEAST HUNTERS’ story, the KRE-O TRANSFORMERS line from Hasbro in 2013 features re-imagined AUTOBOT characters and new PREDACONS, in brick and KREON form, based on the award winning animated series from Hasbro Studios.

The 2013 KRE-O TRANSFORMERS line includes:

KRE-O TRANSFORMERS KREON MICRO CHANGERS Blind Bag Assortment
(Ages 6 -12 years /Approx. Retail Price: $2.49/Available: Spring 20... [Read More]

TRANSFORMERS GENERATIONS Action Figures 2013 PRODUCT DESCRIPTIONS

The collectible TRANSFORMERS GENERATIONS line of action figures features characters and expressions from throughout the nearly 30 years of history and heritage of the TRANSFORMERS brand. In 2013 the GENERATIONS line continues to celebrate the FALL OF CYBERTRON video game from Activision by featuring more “Cybertronian” styled action figures including the popular DINOBOT character GRIMLOCK. The TRANSFORMERS GENERATI... [Read More]

PLAYSKOOL HEROES 2013 PRODUCT DESCRIPTIONS

The PLAYSKOOL HEROES product line is designed especially for younger kids who want all the fun and adventure of big kid action figures. The action and adventure heroes are based on favorite characters from the TRANSFORMERS, MARVEL, STAR WARS universes. This year offers new ways to play, introducing larger-sized five-inch action heroes perfect for younger kids, and a brand new line up of action!

Items new to the 2013 PLAYSKOOL HEROE... [Read More]

TRANSFORMERS PRIME BEAST HUNTERS 2013 PRODUCT INFORMATION


When a fearsome new faction of Beast TRANSFORMERS robots emerge on Earth, the AUTOBOTS must evolve to fight them — they must become BEAST HUNTERS! Based on the third season of the Emmy Award-winning animated series TRANSFORMERS PRIME, TRANSFORMERS PRIME BEAST HUNTERS finds the AUTOBOTS facing off against both the DECEPTICONS and an unprecedented new foe: the dragon-like PREDACONS, lead by the spectacular PREDAKING character! Has... [Read More]

Not a major toy news, but it is worth mentioning that Hasbro is planning to introduce a new “PVC-Less” Toy Packaging by 2013.

This decision comes from their effort to “Go Green”. Hasbro, Inc. announced today that it will eliminate polyvinyl chloride (PVC) from all new core toy and game packaging beginning in 2013. Hasbro has already begun to phase out PVC from some packaging, and has committed to completely eliminating PVC in packaging for new product beginning in 2013.
... [Read More]

... [Read More]

Pawtucket, RI – February 1, 2009 – Hasbro, Inc. (NYSE: HAS) announced today the start of a special promotion for its popular TRANSFORMERS toy line and is inviting kids and fans to “Join the N.E.S.T. GLOBAL ALLIANCE.” BUMBLEBEE and the AU... [Read More]

Signed by Frank Welker, MEGATRON himself, these Limited-Edition Comic-Con Exclusive Lithographs will be a Gift-with-Purchase for the first 350 Collector’s sets sold of the TRANSFORMERS: 25th Anniversary Matrix of Leadership Edition Collector’s Set.

Also available will be the G.I. JOE: A Real American Hero The Complete Series Collector’s Set, with the first 350 copies sold featuring a limited edition lithograph autographed by G.I. JOE: Origins comic book artist Tom Feister

Don’t miss out!... [Read More]

San Diego, CA (April 1, 2008)-IDW Publishing (www.idwpublishing.com) is releasing the official continuation of last summer's blockbuster Transformers movie, from DreamWorks Pictures and Paramount Pictures, in association with Hasbro. The first storyline to spin out of the hugely successful movie, Transformers Movie Sequel: The Reign of Starscream continues the story from where the movie ended.

Continuing in Spring ’08, TRANSFORMERS fans will be able to get the ‘best of’ TRANSFORMERS Movie characters in Deluxe, Voyager and Leader classes at retail! These characters all feature premium deco treatments and finishes and silver foil packaging to create the ultimate collectible movie figures.


Transformers Movie Premium Series DELUXE CLASS (SRPs: $9.99)

Premium Series BARRICADE
Keeping his armor polished and his vehicle mode looking sharp, Premium Series BARRICADE is hoping that... [Read More]

NEW 2008 TRANSFORMERS TOYS DELIVER “MORE THAN MEETS THE EYE” EXPERIENCE FOR FANS OF LAST YEAR’S BLOCKBUSTER MOVIE
Both Kids and Collectors Will Love New Line-Up of ‘ROBOTS IN DISGUISE’

PAWTUCKET, R.I., (February 2008) – In 2008, Hasbro will build on the buzz generated by last year’s blockbuster TRANSFORMERS movie by offering a variety of new products in both the TRANSFORMERS Movie and TRANSORMERS Universe segments.

This Spring, fans of the blockbuster TRANSFORMERS movie, can find new... [Read More]

HASBRO “ROLLS OUT” LINE OF TOYS BASED ON CARTOON NETWORK’S NEW ANIMATED TRANSFORMERS SERIES
TRANSFORMERS ANIMATED action figures and toys engage a new generation of young fans

PAWTUCKET, R.I., (February 2008) – The TRANSFORMERS brand returns to its origin as an animated series in 2008 with the debut of the new TRANSFORMERS ANIMATED series on Cartoon Network. And Hasbro helps kids take the excitement of the new series into the playroom with a full line of great new TRANSFORMERS products.... [Read More]

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NYSE: HAS - News) reveals its exciting new product offerings at New York’s annual American International Toy Fair with innovation in a wide range of entertainment categories.

Hasbro’s beloved portfolio of classic brands, known by kids of all ages across the globe, observes remarkable milestones and introduces news ways to experience the fun in 2008. The PLAYSKOOL brand celebrates its 80th anniversary with an exciting and diverse line-up of prod... [Read More]