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RUMOR - Disney In Talks To Purchase Hasbro Inc And Transformers

Posted on 11-05-2012 at 05:14 PM by DESTRO under Other News
mickey-mouse-optimus-prime
This may turn out to be the biggest TRANSFORMERS news story of the year if it turns out to be true. The folks over MTV Geek have kicked up the rumor cloud surrounding Disney and it's recent use of purchasing power. This time Hasbro itself is in the crosshairs!

"By "Geek Spy"
OK folks, take this one with a grain of plastic for the time being. Unless you’ve been under a rock, you’ve heard that Disney acquired Lucasfilm for roughly $4 billion last week and Marvel for around the same price a few years prior. Well, we have it on good authority that serious discussions are happening at the highest levels of both Disney and Hasbro to fold the largest toy and game company on the planet into the Mouse.

From what we’re told, these are still just discussions at this point, but serious enough that something could be announced at any time and create ripples throughout the entertainment industry. "


MTV Geek | Headlines - RUMOR: Disney Buying Hasbro?
Views: 8,880 / Credit: JamesBenjamin of the 2005 Boards!
Lazerwave
Soon Disney will be the only company in the world. Everything like Movies, fast food restaurants, merchandise and other corporations will all be Disney's property.
General Tekno
So wait. Was MTV Geek reading my Twitter feed last Tuesday?

As I was totally speculating that Hasbro is now a VERY attractive property for Disney. They have lots of their own IP, manufacture a good deal of Disney's boys toys between Star Wars and Marvel (with long term contracts at that), and are somewhat vulnerable given their spending on getting the Hub up and running.
General Tekno
Quote:
Originally Posted by Lazerwave View Post
Soon Disney will be the only company in the world. Everything like Movies, fast food restaurants, merchandise and other corporations will all be Disney's property.
Not quite. What they don't own will belong to Comcast, Time Warner and Viacom.
BenjaminXavier
Also: Hasbro *didn't* to the toys for PotC, Toy Story, or the new Wreck it Ralph figures. It makes sense for them to "cut out the middle man" as it were and own a toy making company.
eagc7
i would be happy if it happens, i like Disney so much.
SPLIT LIP
A rumour from MTV Geek?

Hahahahaha.
Backpack
Breaking rumor news.... Disney is buying Japan!

Anime is belong to MOUSE!!
General Tekno
Quote:
Originally Posted by JamesBenjamin View Post
Also: Hasbro *didn't* to the toys for PotC, Toy Story, or the new Wreck it Ralph figures. It makes sense for them to "cut out the middle man" as it were and own a toy making company.
Right. And Hasbro's attractive as they actually own some very profitable in-house brands that have been fairly well exploited, as well as some lesser brands that could easily BE exploited.

Plus, they have Marvel/Star Wars toy rights until 2020 or so if memory serves, so if they were to buy ANYONE it would be the guys you already have long-term deals with for major product lines.
Erland
Quote:
Originally Posted by Lazerwave View Post
Soon Disney will be the only company in the world. Everything like Movies, fast food restaurants, merchandise and other corporations will all be Disney's property.
The company that own Kraft(TM) is one of the biggest, it and 2 other companies own just about every food product in any store you find in any country in the world, and most of the generic food you find, like the smart choice wal*mart brand, came from them in one way or another..

Kraft is THE biggest food maker in the world.
Rattrap
Makes sense. Them having Marvel and Star Wars, and Hasbro making the toys, why not? Then they would gain TF, GI Joe, Ponies
HeroicC300
I'm for it.

As long as it is positive and gives us some good Transformers stuff
kaijuguy19
Hasbro already has it's own TV station so why would they let Disney buy them if they' aren't trying to keep the Hub afloat?
Aernaroth
Hasbro Shares Outstanding = 130.62M * 36.12 per share = $4.7 billion outstanding equity.

Hasbro's Current Valuation = ~$5.67 billion.

Hasbro's revenues were roughly $4.25 billion last year.

So to take control, Disney would have to acquire at least $2.25 billion in stock, if they did things the hard way.





By comparison

Disney Shares Outstanding = 1.79B * 50.18 per share = $89.82 billion outstanding equity

Disney's Current Valuation = ~$99.97 billion

Revenues last year: $41.9 billion, about $5.52 billion net

(figures from macroaxis)




Yeah, it could happen. Though I'd expect to hear more than "HE TELL ME" from an MTV blog before I put any weight to it.



Quote:
Originally Posted by kaijuguy19 View Post
Hasbro already has it's own TV station so why would they let Disney buy them if they' aren't trying to keep the Hub afloat?
Because A) They might not have a choice if Disney goes the "hostile takeover" approach, and B) Because that approach might not be needed if Disney offers them an obscene amount of money, options, abstract assets, etc.
UltraAlanMagnus
Quote:
Originally Posted by SPLIT LIP View Post
A rumour from MTV Geek?

Hahahahaha.
Indeed.
General Tekno
Quote:
Originally Posted by kaijuguy19 View Post
Hasbro already has it's own TV station so why would they let Disney buy them if they' aren't trying to keep the Hub afloat?
Because running a TV station costs money. And it's what I'd argue makes Hasbro vulnerable to a takeover - instead of diverting resources into running their own station, they'd be able to get their stuff directly on to Disney channels.

Also, it would probably unfreeze RiD's broadcast rights, given Disney may still own those.


...Another thought, too - odds are that if Disney wanted to they could slaughter the third party toys market. All they'd have to do is threaten to withhold ALL Disney product - I suspect Hasbro couldn't do that right now with their licensed stuff, but if it was Disney doing the threatening.... well, losing Marvel, Star Wars AND Transformers would be a good chip to threaten with.
kaijuguy19
To be honest I hope this isn't true. I mean I know Hasbro's in a rut but I'm worried about what it can do to the Hub and it's line of shows. Like what if Disney decides to cancel some shows and keep certain ones in because they feel some of them are too scary or edgy? Hasbro made the Hub to keep that from happening to the shows it has because look what happened to TFA at CN.
Krueger
It would not surprise me in the slightest.
Paladin
If it happens, the 3rd party TF market is dead.
eriku
Quote:
Originally Posted by General Tekno View Post
Not quite. What they don't own will belong to Comcast, Time Warner and Viacom.
Well, until they all merge to form Discastwarnercom.
Onslaught24
so what's gonna happen with the TF rides? are they gonna just move them to Disney? cause last time i checked, Disney and Universal aren't exactly allies
jackgaughan
Hmm. I have no strong feelings about this, we could get more shows, We might get animated movies, The Hub might go worldwide, The Hub might disappear, Rescue Bots might get cancelled, certain other shows might get cancelled, it could be good, it could be bad.

Quote:
Originally Posted by Onslaught24 View Post
so what's gonna happen with the TF rides? are they gonna just move them to Disney? cause last time i checked, Disney and Universal aren't exactly allies
The Marvel rides are still at Universal Orlando, the last time I checked.
Ironhide1706
If Disney does what they did with Marvel, I'm happy.
Megastar
This could be the end of the IDW's Transformers and G.I. Joe comics, just like Dark Horse's Star Wars comics.
Backpack
More breaking rumor news:

Disney to buy Hasbro. To imediatly announce plans to continue G1 and Beast Wars. Create new MLP Disney cross-over series Brony Hearts and 5 season extension to the already hit 'Friendship is magic' series. GI Joe to return to it's glory days roots with new series... G1 Joe. New revamp series for Inhumanoids/Visionaries/Robotix. All to air on the HUB which will be moving to basic cable next spring.
HeroicC300
Quote:
Originally Posted by Ironhide1706 View Post
If Disney does what they did with Marvel, I'm happy.
Which was?

Honestly, if they buy Hasbro, I hope that they boost the budget for Prime.

A lot.
daitarn red
diseny own toon diseny too
diseny get rights to japanese tfs cartoons too
Primeconvoy1
Quote:
Originally Posted by Paladin View Post
If it happens, the 3rd party TF market is dead.
^This x10!

If this happens, Disney would not mess around with their IP, and they have the money & lawyers to go after anybody. This will change the game for Hasbro toys, games, comics, and TV programs, if this comes to pass.
Aernaroth
Quote:
Originally Posted by Backpack View Post
More breaking rumor news:

Hasbro to buy Hasbro. To imediatly announce plans to continue G1 and Beast Wars. Create new MLP Disney cross-over series Brony Hearts and 5 season extension to the already hit 'Friendship is magic' series. GI Joe to return to it's glory days roots with new series... G1 Joe. New revamp series for Inhumanoids/Visionaries/Robotix. All to air on the HUB which will be moving to basic cable next spring.
I hear from "on good authority" that the first crossbranding effort we'll see after the Disney acquisition of Hasbro will be a ressurrection of the Visionaries line, combined with the classic Disney "Song of the South" film.
kaijuguy19
Quote:
Originally Posted by HeroicC300 View Post
Which was?

Honestly, if they buy Hasbro, I hope that they boost the budget for Prime.

A lot.
Or maybe cancel it due to it being too dark to Disney to air is a more likely outcome...
Ironhide1706
They may have not had a huge part in it, I don't know the specifics, but The Avengers was a GREAT movie. Give us a Transformers movie of that quality.
UltraAlanMagnus
Quote:
Originally Posted by eriku View Post
Well, until they all merge to form Discastwarnercom.
Oh My!
shibamura_prime
Rumor mill aside, the graphic that MTV Geek threw up with the "story"... I can't tell if it's lazy or just dumb. Someone kick the intern to the curb. XD
jackgaughan
Quote:
Originally Posted by kaijuguy19 View Post
Or maybe cancel it due to it being too dark to Disney to air is a more likely outcome...
Really? Have you seen TRON: Uprising? Pretty mature story telling right there. And the Incinerator scene from Toy Story 3? Wasn't that all bubbles and giggles?
Backpack
Quote:
Originally Posted by kaijuguy19 View Post
Or maybe cancel it due to it being too dark to Disney to air is a more likely outcome...
Sorry from what I've heard, Prime will be cancelled, so they can focus on more fan supported favorites like G1 and Beast Wars. Both to feature the bad ass TFP Arcee character. And, being the primar focus of both shows.
Lazerwave
Quote:
Originally Posted by Erland View Post
The company that own Kraft(TM) is one of the biggest, it and 2 other companies own just about every food product in any store you find in any country in the world, and most of the generic food you find, like the smart choice wal*mart brand, came from them in one way or another..

Kraft is THE biggest food maker in the world.
Until Disney buys that too.
lildevilchick
Oh god, I hope this happens. Disney is a household name across the globe. If they backed Transformers, we'd get a show that reached every child in the country and thus, got us better distribution on toys.
Matty
Oh snap ... rumor or not ... REALLY?!
Onslaught24
Quote:
Originally Posted by jackgaughan View Post
Hmm. I have no strong feelings about this, we could get more shows, We might get animated movies, The Hub might go worldwide, The Hub might disappear, Rescue Bots might get cancelled, certain other shows might get cancelled, it could be good, it could be bad.



The Marvel rides are still at Universal Orlando, the last time I checked.
oh yeah
Taziir
Quote:
Originally Posted by jackgaughan View Post
Really? Have you seen TRON: Uprising? Pretty mature story telling right there. And the Incinerator scene from Toy Story 3? Wasn't that all bubbles and giggles?



Somehow unless someone at Disney is running hard and fast with the purse strings then we won't see another large scale acquisition by Disney for a good 5 years at least.

That wasn't chump change they dropped on Lucas and the last thing a company needs after such a huge takeover is the headache of a 2nd before they've found their feet again.
Backpack
Quote:
Originally Posted by lildevilchick View Post
Oh god, I hope this happens. Disney is a household name across the globe. If they backed Transformers, we'd get a show that reached every child in the country and thus, got us better distribution on toys.
I just heard that after buying up Hasbro, Disney has it's sights on purchasing Toys R Us. Which will become a destination primarily focused on distribution of it's products.
HeroicC300
Quote:
Originally Posted by Backpack View Post
I just heard that after buying up Hasbro, Disney has it's sights on purchasing Toys R Us. Which will become a destination primarily focused on distribution of it's products.
Stop trying to troll everyone please.

It's a rumor, and one that is interesting.

Not the end of the world.
Roufuss
Quote:
Originally Posted by Megastar View Post
This could be the end of the IDW's Transformers and G.I. Joe comics, just like Dark Horse's Star Wars comics.
Without a doubt.

It would probably also mean the end of Activision / High Moon video games as Disney likes to develop (when it can) and publish its games in-house under Disney Interactive Studios.

Perhaps they might still continue with Activision but I'd imagine Disney would then take strides to build-up its video game arm since it would own so many lucrative brands, such as Marvel and all of Hasbro's stuff.
Onslaught24
Quote:
Originally Posted by Roufuss View Post
Without a doubt.

It would probably also mean the end of Activision / High Moon video games as Disney likes to develop its games in-house.
ah crap. then everything's gonna be for the wii
Rattrap
Quote:
Originally Posted by HeroicC300 View Post
Stop trying to troll everyone please.

It's a rumor, and one that is interesting.

Not the end of the world.
Hes not. Hes an informant
Matty
This is a very interesting rumor to discuss. Think about all of the great things that could happen with Disney's funding ... then also think of the fucking horrible things that could happen with Disney's power.

Very, very interesting ...
Chromia217
Seeing as how well Avengers did, I really don't mind.
kaijuguy19
Quote:
Originally Posted by jackgaughan View Post
Really? Have you seen TRON: Uprising? Pretty mature story telling right there. And the Incinerator scene from Toy Story 3? Wasn't that all bubbles and giggles?
You got me there with Toy Story 3. Tron Uprising I haven't seen yet though I am thinking of seeing it due to how good the show is from what I've heard.

Maybe since this just sprang up it caught me off guard and got me worried for a minture there. However I'm not being a doomsayer either so this may be a good thing just as long as Disney doesn't try to take over the Hub and it's shows. Just give it a bigger budget and better distrbutions and other things it can help with and I'm all for that.
Backpack
Quote:
Originally Posted by HeroicC300 View Post
Stop trying to troll everyone please.

It's a rumor, and one that is interesting.

Not the end of the world.
Who is trolling? My point, (if any) is what Disney did with Star Wars is give people what they want. It's all going to become a Disney world where all our nerdy fanboy dreams come true.
Matty
Quote:
Originally Posted by Chromia217 View Post
Seeing as how well Avengers did, I really don't mind.
I could be wrong on this, but The Avengers was written before the Disney buy out. I need to fact check that though.

Continue: RUMOR - Disney In Talks To Purchase Hasbro Inc And Transformers Discussion on the 2005 Boards!

 
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