Comic book website Bleeding Cool
has announced some potentially very good news for collectors - they're reporting that this week, for the first time, Hasbro is making individual figures
available to the direct market and Diamond. This could mean many things: if this goes to plan, it would be easier to acquire figures at your local comic book shop, because instead of having to always order a case, they could simply as many as they want of an individual character - which could perhaps also bode well for the media side as well, as healthy toy sales in many cases translates to the accompanying fiction as well. It may also mean the end of having to pay more for certain figures online. And last but not least, it should make army builders' lives a little bit easier.
This may be a smart business decision for Hasbro, making the more popular toys easier to acquire like this. It could also coincide with their increased emphasis on collectors that they displayed at Toy Fair this year.
It should be noted that, for right now, this is only limited to the direct market and Diamond, and not big box retailers... at least, not yet. Hasbro could be testing the waters by doing this. Hopefully this plan is successful and works out well for Hasbro, so this idea can further flourish.
Check it out and discuss after the jump!
(Pictured: Transformers: Prime Robots in Disguise Deluxe Vehicon, a once-notoriously shortpacked and hard-to-find army builder.)