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Transformers Prime Japan Arms Microns Designer Comments

Posted on 03-29-2012 at 03:39 PM by Sol Fury under Japanese Transformers
CIMG5464
2005 Boards staff member SydneyY sent us some more information on that mysterious Matrix shaped item we thought was an alarm clock featured in the recent Dengeki Hobby scans. It's not actually an alarm clock at all but a "Cybertron Satellite" - a monitor in the shape of Matrix. It is set up in various retailers in Japan (Hakuhinkan, Yodobashi Camera, Bic Camera to name a few) and the retailers with this are expected to sell exclusives. What those exclusives are remains to be seen - possibly more Microns or other campaign toy items?

There is also a short article in the magazine, explaining where the idea to include the stickers and Arms Microns came from - and also that they will be featured in omake (animated shorts) at the end of the Japanese Prime episodes. Read on to check it out!



The reason behind Japan only "Arms Micron" -
Takashi Nakase: The biggest reason is that we wanted to raise the target age group. In past series, the target ages were small children and their fathers, but the age group which is actually able to enjoy transforming toys is 7 ~ 9 years old. We went back to the beginning and considered appropriate products for that age group, and came up with the concept of "customising". That is why Arms Microns need to be assembled from parts, and stickers are included to be put on the main figure - to give the feeling of "completing" the toy as one's own.
Hironori Kobayashi: We conducted a play session with children where they played freely with Movie series Transformers, mixed with various items such as Minicons, and found that they mostly enjoyed combining Minicons to make larger weapons or to customise the Transformers. We thought it might have some potential.

There will be short flash animation, "Arms Micron" episodes added after the main "Prime" episodes. About their background -

Kobayashi: We considered their background story from an early stage as we thought the existance of the Microns required an explanation. There were some ideas, and we decided to go with a story that (the Microns) were originally Energon present on Earth, and they adopted the forms of Transformers. In the story, the Transformers in the show ("Prime") are not even aware that their weapons are in fact Microns.

Mr.Nakase also developed an iPhone application (not available outside Japan) -
"there are many adult TF fans, and I created it for them so that they can enjoy transformation without having the actual toys in hand. It is a simple game but rather exciting. If you have an iPhone, please download it and try it. It is free."

Final words -
Kobayashi: I know long time fans are surprised at the way we are marketing "Prime" domestically. There are some dramatic changes. We feel this is a challenge which we have to take on in order to continue the Transformers brand in the future. This is a challenging year for us - please kindly watch over us.
Views: 4,202 / Credit: SydneyY, Masabon of the 2005 Boards!

Images for Transformers Prime Japan Arms Microns Designer Comments

CIMG5460
takarei
so when will they talk about arms micron coming to the US. or are we still sol
Anguirus
Quote:
Kobayashi: We considered their background story from an early stage as we thought the existance of the Microns required an explanation. There were some ideas, and we decided to go with a story that (the Microns) were originally Energon present on Earth, and they adopted the forms of Transformers. In the story, the Transformers in the show ("Prime") are not even aware that their weapons are in fact Microns.
I'll hand it to them, that's funny, and novel.

IMHO Takara is really doubling down on TFP being targeted for the 7-9 set, which is interesting because we mostly drool over their adult collector stuff.
tfprime32
Quote:
Originally Posted by takarei View Post
so when will they talk about arms micron coming to the US. or are we still sol
how about not and we say they did it!

just buy the minicrons from previous tf sets!
backlash3906
Quote:
Originally Posted by takarei View Post
so when will they talk about arms micron coming to the US. or are we still sol
I'm allowing myself to dream of them, still unpainted on runners, coming to a future customizing class. Or some kind of store exclusive.
seekerblackout
They have little guys living in their arms?! Even those with thin as hell arms like Starscream or Arcee? Oh, Takara...
ZacWilliam
Quote:
Originally Posted by backlash3906 View Post
I'm allowing myself to dream of them, still unpainted on runners, coming to a future customizing class. Or some kind of store exclusive.
They'd be PERFECT blindpacked like the Lego minifigures.

-ZacWilliam, any new minicons would be perfect that way. Even on sprues with stickers. That sounds like awesome fun.
Runamuck
Quote:
Mr.Nakase also developed an iPhone application (not available outside Japan) -
"there are many adult TF fans, and I created it for them so that they can enjoy transformation without having the actual toys in hand. It is a simple game but rather exciting. If you have an iPhone, please download it and try it. It is free."
I guess I can say "they get everything cool in Japan". Because I wouldn't mind this(but for Android).
Sprocket
Quote:
Originally Posted by ZacWilliam View Post
They'd be PERFECT blindpacked like the Lego minifigures.

-ZacWilliam, any new minicons would be perfect that way. Even on sprues with stickers. That sounds like awesome fun.
They're about twice to three times the size of all the blind-packed product on the market, save, maybe, MAYBE for Playmobil, and that's the exception, not the rule.

Don't hold your breath.
ZacWilliam
Quote:
Originally Posted by Sprocket View Post
They're about twice to three times the size of all the blind-packed product on the market, save, maybe, MAYBE for Playmobil, and that's the exception, not the rule.

Don't hold your breath.
Um... Most minicons aren't nearly that much bigger than a Lego figure. And considering they'd be on sprues, unassembled and unpainted.

I really don't think it's impossible.

-ZacWilliam, not that it'll happen, but unless these are really huge compaired to most minicons it doesn't seem impossible at all.
Gilgamesh
They Autobots don't know it, but the microns like to watch them while they sleep.
MrSoundmeister
Quote:
Originally Posted by ZacWilliam View Post
Um... Most minicons aren't nearly that much bigger than a Lego figure. And considering they'd be on sprues, unassembled and unpainted.

I really don't think it's impossible.

-ZacWilliam, not that it'll happen, but unless these are really huge compaired to most minicons it doesn't seem impossible at all.
plus you would need to take account of the fact some of them (the exception of the clear "spark crystal") are cast in the same color,it might work as a blind-pack,maybe as a short box. plus it might be good if they come in different colors for... y'know added customization,mix n' matchy. and a way to add more then one color.
Deceptigtar
the other problem is the US release of PRIME figures do not have the same ports. I can not see hasbro seeing this as a good idea. sure the figures can hold them but the whole idea is to be able to place them on other spots of the figures.

so i say no to USA blindpacks or anything of the sort.
lars573
Quote:
Originally Posted by Deceptigtar View Post
the other problem is the US release of PRIME figures do not have the same ports. I can not see hasbro seeing this as a good idea. sure the figures can hold them but the whole idea is to be able to place them on other spots of the figures.

so i say no to USA blindpacks or anything of the sort.
I disagree. They fit the 5mm holes that already exist. So you could put an Arms micron on a Hasbro RiD figures hands. Even the vehicle modes. Consider that Cliffjumper, Bumble Bee, and Wheel jack all have ports that can hold weapons in vehicle mode.
ZacWilliam
Quote:
Originally Posted by Deceptigtar View Post
so i say no to USA blindpacks or anything of the sort.
I say you're no fun.

Holding them is enough interactivity easy, and the Lego minifiges are great blindpacked fun. I say big yes to tapping into that fun with TFs.

Either with these or original minicons. Part of the great fun with the Lego ones are the very creative designs and characters you'd never see at regular retail. I would love to see new minicons done with that much creativity and style.


-ZacWilliam, to each their own, but I'd DEFINATELY collect them.
Deceptigtar
im not trying to be a debby downer as i would like to see them stateside as i am not rebuying all these figures just for the microns, but just knowing hasbro i have to say i can not see it happening unless they did like 2 packs where they are already assembled, sort of like how armada had the 3 pack minicons.
Runamuck
Quote:
Originally Posted by Deceptigtar View Post
im not trying to be a debby downer as i would like to see them stateside as i am not rebuying all these figures just for the microns, but just knowing hasbro i have to say i can not see it happening unless they did like 2 packs where they are already assembled, sort of like how armada had the 3 pack minicons.

Yeah, I have to agree with ya. It's not you(or anyone else that agrees) that's the downer, it's Hasbro that's the downer in this case. For some reason, they just don't know how to market these little guys. With blind packs all the rage(heck, even Marvel figures are getting in on that now), this would be an excellent opportunity for Hasbro to do this.
tigerhawk16
I think the idea of a bonus figure that you build is good but the sticker part is awful going back to when we had figures that after a while the stickers start peeling and all is just lame.
ex dtw2003
Quote:
Originally Posted by Anguirus View Post
I'll hand it to them, that's funny, and novel.

IMHO Takara is really doubling down on TFP being targeted for the 7-9 set, which is interesting because we mostly drool over their adult collector stuff.
I think it's smart actually, i.e. saying we're not going to dumb down the toy but add things that make it more appealing to the age group that can actually transform them properly.

Of course they are aware that longtime fans think this is all crazy as seen by their other comments. Makes me wonder if in Japan kids are all the main buying demographic just like here.
Gaokaiser
How many times I have to say "They're Japanese exclusve!"...?
Shark Jumper
I find stickers to be absolutely frustrating. I have the worst case of death the kid syndrome when it comes to stickers.
Hypershock
Gun: "Holy crap a talking car!"
Car: "Holy crap a talking gun!"
ZacWilliam
Quote:
Originally Posted by Gaokaiser View Post
How many times I have to say "They're Japanese exclusve!"...?
Believe it or not, your saying something does not make it perminent reality.


-ZacWilliam, Japanese exclusives could become US releases with the nod of a head from Hasbro. They may not, but they certainly could.
RedAlert Rescue
I want to see the Minicons as the Macguffin of the week format of Prime isn't even out of kilter with a Pokémon vibe towards Minicons.

And loads of Transformers already have plenty of 5mm ports on them - they could even ditch the jewels and replace them with female ports.
ZacWilliam
I think what I love most about these anyway is that they're basically Toy Story with guns instead of toys,

-ZacWilliam, sneeking around Autobot base while the bots are recharging, having wacky adventures and then turning quick back into guns before Andy, I mean Jack, gets home.
Timothy.R
i really don't care for these things. i think the ports that have been added to the figures look stupid, and i don't think the weapons are all that great. the only one that i remotely like is ratchets. and the lack of actually paint applications in leu of stickers is just a bit ridiculous if you ask me.

i prefer my transformers to have clean alt modes.. no big holes in the tops or sides. i prefer storage over having the weapon being wielded in alt mode.
Transformed
Quote:
Originally Posted by takarei View Post
so when will they talk about arms micron coming to the US. or are we still sol
I hate to say it, but I think SOL is correct. Arms Microns are a Japanese exclusive, they've been so for awhile now, so of which were released as store exclusive late last year with purchases of 3,000 yen or more at select stores while supplies lasted.

As new toys often do in Japan, the Arms Micron line goes on sale tomorrow over here in Japan
Composite Ghost
So did these genius designers test out the sticker sheets in this room full of kids too? They're going to lose more customers than they gain. Guys like these always let kids play with something for an hour and they're like, they love it! Success!! What they should be doing is let these kids take the toys home. Then call their mom in a day or two and ask if they still give a crap about Microns.
Nightrain
Adding a model kit aspect is a great idea. But it's so clumsy here, and it's at the expense of paint and detailing which I can't forgive.
ZacWilliam
As a child of the 80s I assembled and stickered alot of the toys of my childhood. I still loved them completely. Did stickers occasionally go on slightly crooked and eventually peel? Yes! Did I or any of my friends care? NO. As a kid that doesn't matter much to you at all.

Toys get dirty when you play with them. They get scratched. Parts are lost. Stickers peel off. It's what toys do. And you still love them just as much. Don't confuse what's better for you as an adult toy collector with what kids want or care about. Stickers are fine with most kids and even a plus for the interactivity.

Heck, I REALLY MISS assembling G.I Joe vehicles and stickering them. They came completely apart on sprues and you had to seperate all the pieces assemble and sticker them and that was part of the fun as a kid. It was part vehicle part model kit. I miss that nowadays, it's really taken some of the fun out of getting Joe vehicles since that stopped.

ZacWilliam, I'm all for what Takara is doing and I would not at all mind Hasbro bringing some of this old school fun and style back to the states. Specially if it lowered prices.
CodeXCDM
...just wish Hasbro would consider the AM Minicons for some sort of gimmick line here... hell, make these guys part of another PCC-esque experimental line... (Yea yea, I know yall hated PCC... but it made for cheap kitbash fodder and a lot of nifty minicons. These Microns would be right at home! >_>)
Runamuck
Quote:
Originally Posted by ZacWilliam View Post
As a child of the 80s I assembled and stickered alot of the toys of my childhood. I still loved them completely. Did stickers occasionally go on slightly crooked and eventually peel? Yes! Did I or any of my friends care? NO. As a kid that doesn't matter much to you at all.

Toys get dirty when you play with them. They get scratched. Parts are lost. Stickers peel off. It's what toys do. And you still love them just as much. Don't confuse what's better for you as an adult toy collector with what kids want or care about. Stickers are fine with most kids and even a plus for the interactivity.

Heck, I REALLY MISS assembling G.I Joe vehicles and stickering them. They came completely apart on sprues and you had to seperate all the pieces assemble and sticker them and that was part of the fun as a kid. It was part vehicle part model kit. I miss that nowadays, it's really taken some of the fun out of getting Joe vehicles since that stopped.

ZacWilliam, I'm all for what Takara is doing and I would not at all mind Hasbro bringing some of this old school fun and style back to the states. Specially if it lowered prices.
For once, I think I agree with you. I miss applying stickers on Joes and Transformers, and putting together the Joe vehicles. I bought one of the 30th Anniversary vehicles, and I was pleasantly surprised that it was a put-together toy. No stickers, but it was great nonetheless.
Feralstorm
As much as I disapprove of a lot of this DIY aspect, and the general feel of budget-slashing justified as a play pattern gimmick, I still applaud them working to drag Transformers back over to "fun kids' toys" domain in Japan again.
G1_Cindersaur
Quote:
Originally Posted by Gilgamesh View Post
They Autobots don't know it, but the microns like to watch them while they sleep.
and then kidnap them for feeding to scraplet swarms.
videriant
Quote:
Originally Posted by Composite Ghost View Post
So did these genius designers test out the sticker sheets in this room full of kids too? They're going to lose more customers than they gain. Guys like these always let kids play with something for an hour and they're like, they love it! Success!! What they should be doing is let these kids take the toys home. Then call their mom in a day or two and ask if they still give a crap about Microns.
Why would the designers care if the kids still give a crap about Microns in a day or two. They only want to capture the attention of the kids long enough to get them to buy the toys. Kids love the stickers aspect. They don't care about applying it correctly or not and in a day or two they'll have forgotten about it. It's actually a great way to lower the cost of paint apps if you're really targeting the kids and not collectors market.

Quote:
Originally Posted by Sol Fury View Post
Hironori Kobayashi: We conducted a play session with children where they played freely with Movie series Transformers, mixed with various items such as Minicons, and found that they mostly enjoyed combining Minicons to make larger weapons or to customise the Transformers. We thought it might have some potential.
If follow-up news, Hasbro announced that they also did a play session. The kids were give Movie series Transformers Mechtech, mixed with various items such as a rock, and found that they mostly enjoyed the rock over the Mechtech items, hence Optimus Prime's "gun".
Chris McFeely
Quote:
Originally Posted by Composite Ghost View Post
So did these genius designers test out the sticker sheets in this room full of kids too? They're going to lose more customers than they gain. Guys like these always let kids play with something for an hour and they're like, they love it! Success!! What they should be doing is let these kids take the toys home. Then call their mom in a day or two and ask if they still give a crap about Microns.
Yeah, dude, seriously, screw those guys who've been doing the job for decades and have the experience to know what children like and to understand the transience or not of the feedback they get from them. What do THEY know?
Stepper
Short flash animation, "Arms Micron",that is interesting
Cloudraker
Got this email yesterday from BBTS. I can't recall if this has been mentioned before.

EXCLUSIVE MICRON PINPOINTER
We have learned that TakaraTomy will be releasing a new exclusive Micron in Japan every month for the forseeable future. The first figure is Pinpointer which changes from gun to robot (along with wings that suggest an aircraft mode of some kind) and is listed at $64.99.
Yobuster
I like some of these minicons. Their weapon modes are so much better and look like real weapons not like PowerCore Combiner crap weapons.

However the re-molded deluxe TF prime figures that come with these minicons aren't that great. having all those minicon ports on the figures just ruin all the lines.
PrimulArchangel
This is it here.... I wonder if the image of Fort Max is a hint to him being an encore ??

General Tekno
More interestingly, he's a baseformer.... which means he'll likely sorta be in scale with the Arms Micron figures.

If this is what TakaraTomy's pulling, it's a genius way to get kids to buy Fort Max.
SouthtownKid
Quote:
Originally Posted by PrimulArchangel View Post
This is it here.... I wonder if the image of Fort Max is a hint to him being an encore ??

http://a1.sphotos.ak.fbcdn.net/hphot...83749928_n.jpg
I sure hope so. And if they are marketing it to the Japanese younger TFP-viewing crowd rather than older collectors, that would make it more likely to be released at a reasonable price.
Gaokaiser
WTF "hint"!? WHY this is "hint"!? WHY "informartion about old character/series for young funs" is "hint"!?
Hot Shot.
Quote:
Originally Posted by PrimulArchangel View Post
This is it here.... I wonder if the image of Fort Max is a hint to him being an encore ??

http://a1.sphotos.ak.fbcdn.net/hphot...83749928_n.jpg
How do we know that wasn't part of a slideshow of Autobot/Cybertron leaders?

I want an Encore Fort Max as well, but there's no point reading too much into things.
ssjkazer
ummm who is that bottem right hand corner in the matrix handel
Hot Shot.
Quote:
Originally Posted by ssjkazer View Post
ummm who is that bottem right hand corner in the matrix handel
I have no idea. Seeing how the leaders are more or less in order top-bottom left-right, it would have to be after or around Prime.

The only odd-one-out is Fire Convoy, and it isn't him.
PrimulArchangel
Quote:
Originally Posted by Hot Shot. View Post
How do we know that wasn't part of a slideshow of Autobot/Cybertron leaders?

I want an Encore Fort Max as well, but there's no point reading too much into things.
As i said , MAYBE its a hint . I never said it was a hint lol.. It just came to mind like they did with the MP line and Primes communicator screen on his arm hinting to the next MP..
The way i see it is if it was just a slide show to show characters then why not just show cartoon screen captures of them. Why would you show the toy itself. Little kids see a toy and they will want it, why show a kid a toy he will never get, why get a kids hopes up and then not give him the toy?
So this is why i said MAYBE it's a hint to a reissue.. I mean come on fans have been asking for this for years. Hasbro wont do it becuase of safety issues but Japan doesnt have the same safety standards as the US so if anyone is going to release Fort Max it would be reissued in Japan as part of the Encore line...
Type-R
Quote:
Originally Posted by ssjkazer View Post
ummm who is that bottem right hand corner in the matrix handel
That would be Nagoya Prime (ナゴヤプライム). A made up character for the Nagoya Biccamera store where this particular Cybertron Satellite is. The design is clearly based on movie Ironhide.

http://snakas.web.infoseek.co.jp/event/cybertrons.html
ssjkazer
awsome toy please lol

ummm yeah they would'nt show fort max for no reason maybe a reissue something more like the next toy in the maximus line
G1_Cindersaur
Quote:
Originally Posted by Timothy.R View Post
i really don't care for these things. i think the ports that have been added to the figures look stupid, and i don't think the weapons are all that great. the only one that i remotely like is ratchets. and the lack of actually paint applications in leu of stickers is just a bit ridiculous if you ask me.

i prefer my transformers to have clean alt modes.. no big holes in the tops or sides. i prefer storage over having the weapon being wielded in alt mode.
arms micron=mechtech


same idea just different toy line....except now we have "minicons" instead of big ass goofy looking weapons that have crappy functions where 1/2 did not even lock into place.

Continue: Transformers Prime Japan Arms Microns Designer Comments Discussion on the 2005 Boards!

 
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