2005 Boards member BB Shockwave has shared with us something cool tonight - scans of the Transformers pages of the 1995 Toy Fair catalog. This catalog covered the end of the Generation 2 line, so it shows a whole lot of these early toys that never got released. Showcased herein are toys such as the Soundwave and Jazz Laser Cycles (recolors of Road Pig and Road Rocket, respectively), SGT Hound and General Optimus Prime autorollers (recolors of Road Block and Dirtbag, respectively) plus the Combat Hero Optimus Prime and Megatron recolors and the legendary Megatron & Starscream ATB.
There's also a whole page dedicated to the Go-Bots assortment which was actually released, but weirdness rears its head here with several characters having altered names, i.e. Bumble Bee instead of Bumblebee.
Check out the scans attached to this post for a look at lots of never-released goodness.