Transformers News - Press Releases

TRANSFORMERS and G.I. JOE Exclusives Invade Comic-Con 2009

Super_Megatron — Tue, 21 Jul 2009 20:05:55

Signed by Frank Welker, MEGATRON himself, these Limited-Edition Comic-Con Exclusive Lithographs will be a Gift-with-Purchase for the first 350 Collector�s sets sold of the TRANSFORMERS: 25th Anniversary Matrix of Leadership Edition Collector�s Set.

Also available will be the G.I. JOE: A Real American Hero The Complete Series Collector�s Set, with the first 350 copies sold featuring a limited edition lithograph autographed by G.I. JOE: Origins comic book artist Tom Feister

Don�t miss out! These must-have complete series collector�s sets of both G.I. JOE and TRANSFORMERS will be available exclusively and for the 1st time in person at the Shout! Factory booth! (#3749 in the main Hall)

Also, be sure to visit the booth on Saturday and Sunday for a chance to meet GRIMLOCK! Gregg Berger, who brought voices to Transformers� GRIMLOCK, LONG HAUL and SKYFIRE as well as G.I. Joe�s SPIRIT, FIREFLY, CUTTER and RIP CORD will be signing collector�s sets as well as various memorabilia.

THE TRANSFORMERS: 25th Anniversary �Matrix of Leadership� Edition Collector�s Set Brimming with over 38 hours of content, including the entire original animated �G1� series, a bounty of stellar extras featuring concept art, PSAs and HASBRO toy commercials, a special collectible 60-page book, and AUTOBOTS� and DECEPTICON� Magnets, this 16-DVD box set is another fan must-have. THE TRANSFORMERS: 25th Anniversary �Matrix of Leadership� Edition Collector�s Set is now available for sale exclusively at http://www.TransformersCollectorsSet.com/

G.I. JOE: A Real American Hero The Complete Series Collector�s Set Loaded with over 50 hours of content, including the original Hasbro toy commercials, retrospective featurettes, scripts, a special collectible book featuring special introduction by actor Seth Green, 2-GB �Dog Tag� Flash Drive (USB 2.0) with 2 G.I. Joe�s Silent Comics and special Arashikage and Cobra tattoos, this 17-DVD box set is another fan must-have. The G.I. JOE: A Real American Hero The Complete Series Collector�s Set is now available for sale exclusively at http://www.GIJoeCollectorsSet.com/

About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children�s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, G.I. JOE, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspireplay through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.

About Shout! Factory
Shout! Factory is a diversified entertainment company devoted to producing, uncovering and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their careers sharing their music, television and film faves with discerning consumers the world over. Shout! Factory�s DVD offerings serve up classic, contemporary and cult TV series, riveting sports programs, live music, animation and documentaries in lavish packages crammed with extras. The company�s audio catalogue boasts GRAMMY�-nominated boxed sets, new releases from storied artists, lovingly assembled album reissues and indispensable �best of� compilations. These riches are the result of a creative acquisitions mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit www.shoutfactory.com.

Transformers Comic Series Continues Story From Blockbuster Movie

Super_Megatron — Wed, 2 Apr 2008 01:41:25

All-new official sequel from IDW picks up where the movie left off.

San Diego, CA (April 1, 2008)-IDW Publishing (www.idwpublishing.com) is releasing the official continuation of last summer's blockbuster Transformers movie, from DreamWorks Pictures and Paramount Pictures, in association with Hasbro. The first storyline to spin out of the hugely successful movie, Transformers Movie Sequel: The Reign of Starscream continues the story from where the movie ended.

Co-writers Chris Ryall, who also wrote the Transformers Movie Prequel, and Chris Mowry present a tale of intrigue, betrayal, and dark ambition, featuring both old and new Transformers characters. "The movie left fans with some questions at the end, and we get a chance to answer them here," says Ryall. "We pick up on what happened at the end and reveal the fates of some of the surviving film characters. Take Starscream - we find out where he was headed and what he was doing. We also introduce new characters. In doing so, we bridge the gap between the last movie and the next movie, coming in '09."

In the first issue of the five-part comic series, when Megatron falls in battle Starscream assumes the role of Decepticon leader on Earth. Mustering his surviving allies, he sets out to put his own plan in motion. But before he can do that, he'll need to retrieve a fallen comrade, carry out a plan of revenge and leave Earth to meet up with a major player in the Decepticon army.

The Reign of Starscream #1 features art from fan-favorite Alex Milne, who also illustrated the Transformers Movie Adaptation, and cover art by Milne and Gabriel Rodriguez, artist for Joe Hill's Locke & Key. A special variant cover has also been created by longtime Transformers artist James Raiz.

The first issue (item code FEB08 3801) will be in stores in April; call 1-888-comic-book (1-888-266-4226) to find a store near you.

ABOUT IDW PUBLISHING
IDW PUBLISHING is a division of Idea and Design Works, LLC, a revolutionary creative service company with a wide range of clients. Among its best-selling titles are Hasbro's THE TRANSFORMERS; Paramount/CBS's STAR TREK; and Fox's ANGEL. IDW's 30 DAYS OF NIGHT film from Sony Pictures was released in October 2007 and was the #1 movie in its first week of release. More information about the company can be found at www.idwpublishing.com.

TRANSFORMERS Movie Premium Series Rolls Out to Retail!

Super_Megatron — Tue, 19 Feb 2008 14:46:57

Continuing in Spring �08, TRANSFORMERS fans will be able to get the �best of� TRANSFORMERS Movie characters in Deluxe, Voyager and Leader classes at retail! These characters all feature premium deco treatments and finishes and silver foil packaging to create the ultimate collectible movie figures.

Transformers Movie Premium Series DELUXE CLASS (SRPs: $9.99)

Premium Series BARRICADE
Keeping his armor polished and his vehicle mode looking sharp, Premium Series BARRICADE is hoping that MEGATRON will return again soon to lead the DECEPTICONS to glory. In the meantime, BARRICADE has made some changes to his vehicle mode in order to blend in better and bide his time till MEGATRON�s hopeful return.

Premium Series AUTOBOT JAZZ
Since getting off-lined by DECEPTICON BRAWL, AUTOBOT JAZZ has worked with IRONHIDE to upgrade his endoskeleton reinforcements and has kept his vehicle mode absolutely pristine. Something about getting so badly damaged made him care even more than he used to about looking good.

Premium Series BUMBLEBEE
Ever since the final battle against the DECEPTICONS, BUMBLEBEE has been meticulous about his appearance. With Sam�s help he immediately buffed out every scratch in his finish for a premium sales-room shine. But don�t let his premium finish fool you because BUMBLEBEE is always ready for battle against any DECEPTICON enemy with his new battle mask head sculpt.

Transformers Movie Premium Series VOYAGER CLASS (SRPs: $19.99)

Premium Series IRONHIDE
With the war finally over, IRONHIDE is free to return to the simple, easy life he knew before. Captain Lennox has been kind enough to lend him some space in his barn to store the crates containing his weapons collection. In return for IRONHIDE watching over his family while he is away on duty, Lennox keeps the old AUTOBOT warrior in perfect condition.

Premium Series BLACKOUT
The only goals BLACKOUT ever had were to serve MEGATRON, fight for DECEPTICON dominance and be the most perfect soldier he could. He follows orders without question, even to the point of self-termination and maintains himself and his weapons in pristine condition.

Transformers Movie Premium Series LEADER CLASS (SRPs: $39.99)

Premium Series OPTIMUS PRIME
OPTIMUS PRIME now travels the streets of Earth in his super-detailed Semi vehicle mode searching for MEGATRON and his evil DECEPTICON forces. As OPTIMUS PRIME enters the battlefield he is prepared to engage in close combat with his new energy sword and Movie accurate head sculpt.

Premium Series MEGATRON
As MEGATRON reboots to full awareness from the melting ice that has kept him prisoner for ten thousand years, he is prepared to seek revenge for every indignity to which he has been subjected. With his movie accurate detail, MEGATRON is ready to destroy all who stand in his way and finish the battle against those pesky AUTOBOTS!

NEW 2008 TRANSFORMERS TOYS DELIVER �MORE THAN MEETS THE EYE�

Super_Megatron — Thu, 14 Feb 2008 22:01:29

NEW 2008 TRANSFORMERS TOYS DELIVER �MORE THAN MEETS THE EYE� EXPERIENCE FOR FANS OF LAST YEAR�S BLOCKBUSTER MOVIE
Both Kids and Collectors Will Love New Line-Up of �ROBOTS IN DISGUISE�

PAWTUCKET, R.I., (February 2008) � In 2008, Hasbro will build on the buzz generated by last year�s blockbuster TRANSFORMERS movie by offering a variety of new products in both the TRANSFORMERS Movie and TRANSORMERS Universe segments.

This Spring, fans of the blockbuster TRANSFORMERS movie, can find new versions of their favorite big-screen characters as well as all-new characters in the TRANSFORMERS MOVIE ALLSPARK POWER segment. The ALLSPARK POWER theme brings new TRANSFORMERS characters to life and gives existing characters more power for kids of all ages. Also, new assortments include MOVIE SCREEN BATTLES and ALLSPARK BLASTERS that enable kids and fans to relive their favorite scenes from the film again and again.

In the Fall, Hasbro will introduce Transformers Universe, a new �world of� Transformers segment that celebrates the nearly 25-year heritage of the brand. The Universe segment will include new Classics assortments, as well as Robot Heroes. Inspired by the look and spirit of the original figures, the Transformers Universe Classic line features all new, realistically-styled versions of classic TRANSFORMERS characters. Advances in design and technology allow Hasbro to redesign some of the most beloved characters for today�s kids, while giving fans a chance to relive their childhood with the most realistic AUTOBOTS and DECEPTICONS figures available.

TRANSFORMERS universe products

Universe CLASSICS Deluxe assortment
(Approximate Retail price: $9.99; Ages: 5 & up; Available: Fall)
Fans of all ages will enjoy these realistically-styled vehicles and key characters from all parts of the Transformers lore. All figures come with the authentic TRANSFORMERS action that enables them to change from vehicle mode to robot mode, and some include additional features such as firing projectiles.

Universe CLASSICS Ultra assortment
(Approximate Retail price: $26.99; Ages: 5 & up; Available: Fall)
Only the newly designed ULTRA scale is big enough to hold POWERGLIDE and ONSLAUGHT! Featuring all new molds, lights and sounds in both modes, these Ultra scale figures provide action packed play for TRANSFORMERS fans of all ages.

Universe Robot Heroes
(Approximate Retail price: $5.99; Ages: 3 & up; Available: Fall)
ROBOT HEROES also pays tribute to the rich history of the TRANSFOMERS brand. This cute, exaggerated-form style of TRANSFORMERS will highlight favorite characters from various TRANSFORMERS lore including G1 and BEAST WARS. A total of ten 2-packs will be released this Fall.

TRANSFORMERS MOVIE products

MOVIE SCREEN BATTLES
(Approximate Retail price: $19.99; Ages: 5 & up; Available: Now)
Capture memorable moments from the film with the MOVIE SCREEN BATTLES! These movie scene battle packs include everything fans need to recreate the most intense, dramatic scenes from the TRANSFORMERS movie. Each pack includes a fully converting deluxe scale figure and several molded characters that are either human or TRANSFORMERS characters from the live-action movie. The action figures come packaged in battle-ready stances and surrounded by battle scene images from the movie.

TRANSFORMERS MOVIE DELUXE assortment
(Approximate Retail price: $9.99; Ages: 5 & up; Available: Now, with additional waves through Spring 2008)
The fun and excitement continue with the 2008 ALLSPARK POWER assortment of deluxe figures based on the TRANSFOMERS Movie. Through an updated new paint scheme, on-screen favorites such as BUMBLEBEE, will have ALLSPARK POWER running through their veins. The assortment also features newly-created TRANSFORMERS characters such as STOCKADE and LANDMINE. All figures come with the authentic TRANSFORMERS action that enables them to change from vehicle mode to robot mode, and some include additional features such as firing projectiles.

TRANSFORMERS MOVIE LEADER assortment
(Approximate Retail price: $39.99; Ages: 5 & up; Available: Now
OPTIMUS PRIME and other popular TRANSFORMERS characters from the movie are represented in these Leader scale figures, which feature lights and sounds in both vehicle AND robot mode. Figures include ALLSPARK POWER versions of NIGHTWATCH OPTIMUS PRIME and DEEP DESERT BRAWL. New premium deco versions of OPTIMUS PRIME, with an all new head and sword sculpt, and MEGATRON, will also be available.

ALLSPARK BLASTER assortment
(Approximate Retail price: $19.99; Ages: 5 & up; Available: March 2008)
Finally, electronic blaster play is MORE THAN MEETS THE EYE! The new Ratchet and Bumblebee blasters come with electronic lights and sounds that mimic the conversion from arm to blaster -- just like the characters in the 2007 blockbuster movie. One pull of the trigger and the blasters change from one mode to another, making AUTOBOT-in-training kids ready to battle the DECEPTICONS in a snap.

In addition to the product listed above, HPG, the licensing division of Hasbro, alongside more than 230 licensees supporting the TRANSFORMERS brand, continue to launch highly innovative and hip lifestyle goods into the global market in a multitude of product categories including apparel, electronics, publishing, food and beverage, paper products, domestics, health and beauty, and cards/stationery. Additionally, the TRANSFORMERS ANIMATED licensing program is well underway, as HPG is working with more than 50 companies to bring goods to market in 2008

About TRANSFORMERS
First introduced in 1984 by Hasbro and Takara as a toy line, TRANSFORMERS has become a global phenomenon inspiring comic books, video games, animated series, films and a convention dedicated to TRANSFORMERS collectors.

For more information on Hasbro�s TRANSFORMERS toy line and the live-action feature film, please visit www.transformers.com and www.transformersmovie.com.

About HASBRO
Hasbro (NYSE: HAS) is a worldwide leader in children�s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

HASBRO �ROLLS OUT� LINE OF TOYS BASED ON CARTOON NETWORK�S NEW ANIMATED TRANSFORMERS SERIES

Super_Megatron — Thu, 14 Feb 2008 21:30:26

HASBRO �ROLLS OUT� LINE OF TOYS BASED ON CARTOON NETWORK�S NEW ANIMATED TRANSFORMERS SERIES
TRANSFORMERS ANIMATED action figures and toys engage a new generation of young fans

PAWTUCKET, R.I., (February 2008) � The TRANSFORMERS brand returns to its origin as an animated series in 2008 with the debut of the new TRANSFORMERS ANIMATED series on Cartoon Network. And Hasbro helps kids take the excitement of the new series into the playroom with a full line of great new TRANSFORMERS products.

The new TRANSFORMERS ANIMATED toy line features an array of characters from the series that will appeal to both young and long-time fans alike. Highlights of the line include Animated styled action figures, ROLL OUT COMMAND OPTIMUS PRIME and BATTLE BLASTERS, along with the SHIFT TECH OPTIMUS PRIME handheld game.

Co-produced by Cartoon Network Studios, the new animated series is set in Detroit in the near future and airs on Saturday mornings at 10:30 a.m. (ET/PT). The good-guy AUTOBOTS have an unlikely guide through Earth society � the brash, energetic 8-year-old girl named Sari Sumdac, who helps the robots establish a headquarters in an old abandoned auto parts plant and becomes an honorary AUTOBOT by enlightening the �ROBOTS IN DISGUISE� on such mysteries of Earth like mega malls, and basic �hanging out.�

TRANSFORMERS ANIMATED products

Supreme Assortment � Roll out Command Optimus Prime
(Approximate retail price: $49.99; Ages: 5 & up; Available: Fall)
This imposing action figure is the largest incarnation ever of the AUTOBOT leader OPTIMUS PRIME. Equipped with �Auto-Spin Conversion Technology,� ROLL OUT COMMAND OPTIMUS PRIME begins to morph from vehicle to robot as he rolls along the floor. The AUTOBOT leader comes to life with a moving mouth, sounds, and speech from the cartoon. Also included is a toy replica of the double-bladed power axe seen in the TRANSFORMERS ANIMATED series.

TRANSFORMERS ANIMATED LEADER assortment
(Approximate retail price: $39.99; Ages 5 & up; Available: June 22, 2008 followed by an additional wave in the Fall)
These larger-than-life ROBOTS IN DISGUISE help kids recreate the fun, energy and excitement they experience from watching Transformers: Animated on the Cartoon Network. Featuring a variety of the show�s most exciting characters, the Animated LEADER robot figures have working lights and sounds and morph into cool vehicles. Featured characters in this assortment include Bulkhead, Megatron, and Ultra Magnus.

SHIFT TECH OPTIMUS PRIME GAME
(Approximate retail price: $19.99; Ages: 6& up; Available: June 22, 2008)
An interactive TRANSFORMERS ANIMATED gaming experience, this handheld game features multiple levels that allow players to explore the world of the new TV series first-hand. With one fluid motion, players can change the shape of the game controller and instantly go from robot-mode to vehicle-mode on screen or visa versa. The SHIFT TECH OPTIMUS PRIME game features 15 games and a database of key TRANSFORMERS robots from the show.

POWER BOTS ASSORTMENT - CYBER SPEED BUMBLEBEE.
(Approximate retail price: $19.99 ; Ages: 4+; Available: Fall)
Designed to enable easy play for younger fans, CYBER SPEED BUMBLEBEE is a 12-inch robot-only version of fan favorite character, BUMBLEBEE and features robot stomping sounds, battle sounds and phrases! CYBER SPEED BUMBLEBEE stomps and then rolls on his back in one easy step.

TRANSFORMERS ANIMATED OPTIMUS PRIME VS. MEGATRON: THE BATTLE BEGINS TWO PACK WITH DVD
(Approximate retail price: $19.99; Ages: 5 & Up; Available: June 2008)
Designed to introduce kids to the new world of Transformers: Animated, this two-pack includes OPTIMUS PRIME and MEGATRON figures posed in battle-ready action stances with over-sized weapons. Also included is �The Battle Begins� DVD that allows kids to preview the new cartoon and become familiar with the expanded TRANSFORMERS fantasy.

TRANSFORMERS ANIMATED DELUXE and VOYAGER assortments
(Approximate retail price: $9.99 and $19.99 respectively; Ages: 5 & Up; Available: June 22, 2008, with additional waves throughout 2008)
Figures in the TRANSFORMERS ANIMATED DELUXE and VOYAGER assortment feature character conversion that mirrors conversions in the new TRANSFORMERS ANIMATED series. Both assortments feature a variety of characters with exciting battle weapons and firing projectiles.

BATTLE BLASTER: Optimus Prime
(Approximate retail price: 34.99; Ages: 5 & up; Available: Fall)
This next generation of Battle Blasters allows you to bring Optimus Prime to life. A seamless conversion from vehicle mode to signature weapon, BATTLE BLATER OPTIMUS PRIME not only features electronic lights and battle sounds in both vehicle and blaster mode, but it also has speech direct from the animated series.

In addition to the product listed above, HPG, the licensing division of Hasbro, alongside more than 230 licensees supporting the TRANSFORMERS brand, continue to launch highly innovative and hip lifestyle goods into the global market in a multitude of product categories including apparel, electronics, publishing, food and beverage, paper products, domestics, health and beauty, and cards/stationery. Additionally, the TRANSFORMERS ANIMATED licensing program is well underway, as HPG is working with more than 50 companies to bring goods to market in 2008

About Cartoon Network
Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT) Sunday-Thursday, Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About HASBRO
Hasbro (NYSE: HAS) is a worldwide leader in children�s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Hasbro Unveils Innovative New Toys, Games and Entertainment Experiences at Toy Fair 2008

Super_Megatron — Wed, 13 Feb 2008 15:37:00

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NYSE: HAS - News) reveals its exciting new product offerings at New York�s annual American International Toy Fair with innovation in a wide range of entertainment categories.

Hasbro�s beloved portfolio of classic brands, known by kids of all ages across the globe, observes remarkable milestones and introduces news ways to experience the fun in 2008. The PLAYSKOOL brand celebrates its 80th anniversary with an exciting and diverse line-up of products for the younger set including KOTA THE TRICERATOPS an animatronic baby dinosaur full of personality and big enough for little tots to sit on. Both the MY LITTLE PONY brand and TRIVIAL PURSUIT turn 25 this year and are celebrating with exciting new introductions such as the MY LITTLE PONY PONYVILLE SWEET SUNDAE AMUSEMENT PARK playset and TRIVIAL PURSUIT DIGITAL CHOICE. SCRABBLE celebrates its 60th anniversary in style with the SCRABBLE� GAME DELUXE EDITION DIAMOND ANNIVERSARY VERSION. Hasbro also goes global in 2008 with the introduction and excitement of MONOPOLY HERE & NOW: THE WORLD EDITION. Another kind of celebration is underway in 2008 as Hasbro welcomes CRANIUM and its stable of creative games to the Hasbro family of distinguished brands.

Among the traditional toy and game categories, highlights include new products in support of several upcoming blockbusters including Indiana Jones and the Kingdom of the Crystal Skull, Iron Man and The Hulk. The entertainment doesn�t stop there as a stellar line of products will be released is support of the upcoming Star Wars: The Clone Wars theatrical release and animated series. Hasbro also fetches the latest highly realistic offering from FURREAL FRIENDS by introducing BISCUIT MY LOVIN� PUP pet puppy, an interactive golden retriever that�s amazingly life like. In 2008 doors will open to the LITTLEST PET SHOP VIP�s; plush characters that unlock an online LITTLEST PET SHOP world. Hasbro will also introduce NOODLEBORO, a new series of PLAYSKOOL branded games that let parents nurture kids� social skills naturally through multi-sensory play.

With so many toys and games that have touched the childhoods� of several generations, Hasbro is thrilled to be able to expand the ways people can experience its brands. Hasbro�s long-term strategic licensing alliance with Electronic Arts (EA) will bring together two of the most powerful entertainment companies and will enable such Hasbro brands as NERF, MONOPOLY and SCRABBLE, to be enjoyed in the digital arena as well as in the traditional toy and game aisles. Hasbro�s extensive licensing program does not stop there and consumers can experience its brands such as TONKA, MY LITTLE PONY and LITTLEST PET SHOP in a variety of different ways.

�Hasbro has an incredible portfolio of brands and is thrilled to bring to market exciting, new and innovative products,� said Brian Goldner, Hasbro�s chief operating officer. �We aim to offer families and kids of all ages entertainment experiences that suit their lifestyles. By maximizing our world class portfolio of brands, leveraging the latest technologies and listening to consumer insight, Hasbro is committed to delivering the very best in toys and entertainment.�

Licensing: Building core Hasbro brands into global powerhouse lifestyle properties

HPG, the licensing division of Hasbro, continues to translate one of the industry's richest portfolios of brands into powerhouse lifestyle properties for children and adults around the world. On the heels of last year's TRANSFORMERS licensing program which boasted more than 230 licensees, initiatives supporting that brand are still going full tilt in 2008. Moving forward, HPG will seek to carry the global momentum surrounding the live-action TRANSFORMERS movie over to the animated world of TRANSFORMERS ANIMATED to build an equally powerful licensing campaign for years to come.

LITTLEST PET SHOP is also poised to be a bright spot in HPG's 2008 lineup. As the fastest growing girls brand in the toy industry, the licensing program supporting this hot tween property has nearly tripled in the past two years from 45 to 130 worldwide licensees and continues to expand across all major categories, especially apparel. More than 150 licensees will also target younger girls with MY LITTLE PONY products this year.

In addition, HPG will continue to strike significant deals that extend other core Hasbro brands such as G.I. JOE, PLAYSKOOL, TONKA and MONOPOLY across a host of platforms including publishing, lifestyle and entertainment.

Hasbro Highlights in 2008 include:

BOYS

THE INCREDIBLE HULK

For nearly 50 years, Marvel�s The Incredible Hulk has been one of the most popular and recognizable Super Hero characters in the world. As Hulk fans await Bruce Banner�s alter ego smashing back into theaters on June 13, 2008 in Marvel Studios� The Incredible Hulk, Hasbro unveils a monstrous new series of toys, games, and collectibles inspired by the movie. Highlights from the strong toy line-up include the ultimate Hulk role-playing toy HULK SMASH HANDS, (Approximate retail price: $19.99; Ages 3 & up; Available: May 3, 2008)movie action figures that appeal to kids and collectors alike, and even a singing and dancing HULKEY POKEY HULK plush figure that shows a more cuddly side of the Super Hero for the pre-school crowd. (Approximate retail price: $29.99; Ages: 18 months & up; Available: May 3, 2008)

INDIANA JONES

Hold on tight, because INDIANA JONES -- the world�s most adventurous archeologist -- is donning his fedora and will be conquering the big screen once again this May, and Hasbro is along for the fun. With his trusty whip, well-worn leather jacket and an uncanny ability to attract trouble, Dr. Jones heads to points unknown in the upcoming INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL, from Lucasfilm Ltd. and Paramount Pictures, which arrives in theaters May 22. Hasbro captures all the edge-of-your-seat excitement with its new INDIANA JONES toy line. Fans of any age can ward off villains using the new INDIANA JONES SOUND FX WHIP (Approximate Retail Price: $19.99; Ages 6 & up; Available: May 1, 2008). Aspiring adventurers can also share the thrills with friends by navigating Indy through some of the movie series� most iconic escape scenes with the new INDY�S ULTIMATE ADVENTURE PLAYSET. (Approximate Retail Price: $39.99; Ages 5 & up; Available: Fall 2008)

IRON MAN

Marvel Studios� big screen adaptation of Marvel�s legendary Super Hero Iron Man will land in movie theaters nationwide on May 2, 2008. But fans of Iron Man and the Marvel Comics Universe will not have to wait that long for the action to launch! On March 23, 2008, Hasbro, Inc. will introduce its line of Iron Man toys to support the first Marvel Super Hero flick of the year. The toy line features items for kids who are just discovering the Iron Man fantasy as well as diehard collectors. Highlights from the line-up include the REPULSOR-POWER IRON MAN action figure, styled after the character�s Mark III armored suit (Approximate Retail Price: $19.99; Ages: 4 & up; Available: March 23, 2008) and the IRON MAN N.R.F. 425 BLASTER that features10 rapid-fire repulsor darts and even comes with FLYPAPER� Iron Man targets and poster and to enhance every child�s Iron Man roleplaying experience. (Approximate Retail Price: $19.99; Ages 6 & up; Available: March 23, 2008)

SPIDER-MAN

After his blockbuster movie sequel in 2007, Marvel�s ever popular wall-crawling, web-spinning Super Hero is back in full swing this year, serving as the inspiration behind a web of new Hasbro Spider-Man toys, including a line based on the new animated TV series, �The Spectacular Spider-Man.� The crown jewel of Hasbro�s 2008 Spider-Man lineup includes the first-ever Spider-Man toy that actually scales walls, REMOTE CONTROL WALLCRAWLER SPIDER-MAN (Approximate Retail Price: $49.99; Ages: 5+; Available: Fall 2008). For kids wanting to join Spidey in his crime-fighting escapades, Hasbro offers the SPINNING WEB BLASTER. And action figures featuring characters from The Spectacular Spider-Man join new offerings of action figure heroes and villains from the entire Spider-Man universe.

STAR WARS: THE CLONE WARS

Fans around the world are about to travel to a galaxy far, far away as never before, and once again, Hasbro � as it has for more than 30 years � will translate all the excitement of the brand-new STAR WARS: THE CLONE WARS into toys that bring this new animated action to life. Lucasfilm Ltd., Warner Bros. Pictures and Turner Broadcasting System will debut STAR WARS: THE CLONE WARS in theaters Aug. 15, followed by the premiere of THE CLONE WARS as a weekly series on Cartoon Network and TNT. Produced by Lucasfilm Animation, STAR WARS: THE CLONE WARS takes audiences on incredible new Star Wars adventures, combining the legendary storytelling of Lucasfilm with an eye-popping, signature animation style. On July 26, 2008, Hasbro brings home all of the fun of STAR WARS: THE CLONE WARS to kids of all ages. Fans can live the excitement of CLONE WARS themselves with the new STAR WARS CLONE TROOPER HELMET (Approximate retail price: $29.99; Ages 5 and up; Available: July 26, 2008) and the AT-TE (Approximate retail price: $99.99; Ages 4 and up; Available: July 26, 2008) -- the ultimate clone trooper transport.

TRANSFORMERS

In 2008, Hasbro will build on the buzz generated by last year�s blockbuster TRANSFORMERS movie by offering a variety of new products in both the TRANSFORMERS Movie and TRANSORMERS Universe segments. In addition, the TRANSFORMERS brand returns to its origin as an animated series with the debut of the new TRANSFORMERS ANIMATED series on Cartoon Network. Co-produced by Cartoon Network Studios, the series is set in Detroit in the near future and airs on Saturday mornings at 10:30 a.m. (ET/PT). The new TRANSFORMERS ANIMATED toy line features an array of characters from the series that will appeal to both young and long-time fans alike. Highlights of the line include Animated styled action figures, ROLL OUT COMMAND OPTIMUS PRIME (Approximate retail price: $49.99; Ages: 5 & up; Available: Fall) along with the SHIFT TECH OPTIMUS PRIME handheld game. (Approximate retail price: $19.99; Ages: 6& up; Available: June 2008)

BABY ALIVE LEARNS TO POTTY

Little girls will love to play �mommy� to their BABY ALIVE doll as she �learns� how to use the �potty,� an important rite of passage for toddlers. Further expanding the nurturing play of the beloved brand, BABY ALIVE LEARNS TO POTTY is the doll that �eats,� �drinks� and goes �potty� like a real baby. Girls simply �feed� the BABY ALIVE LEARNS TO POTTY doll her special �food,� give her a �bottle,� and then she will let her �mommy� know she needs to �pee� or �poop.� Girls then take their BABY ALIVE LEARNS TO POTTY doll to her special �potty� - but be careful, just like real life sometimes she can hold it until she gets to the �potty� and sometimes she can�t! Similar to a real baby, BABY ALIVE LEARNS TO POTTY really �learns� to use her �potty�- the more girls nurture and care for their baby, the better she gets at �holding it.� (Ages 3 years & up; Approximate Retail Price: $59.99; Available: Fall 2008)

FURREAL FRIENDS BISCUIT, MY LOVIN� PUP

Man�s best friend is about to become a dream come true for kids this fall as Hasbro introduces the FURREAL FRIENDS BISCUIT, MY LOVIN� PUP pet puppy, the newest, most realistic pet to ever join the FURREAL FRIENDS family. Kids will love to interact with this adorable life-size golden retriever � through highly innovative voice recognition technology the FURREAL FRIENDS BISCUIT, MY LOVIN� PUP pet puppy will obey six different voice commands including �sit,� �sit up and beg,� �lie down,� �give me a paw,� �speak� and �do you want a treat?� Just like a �real� dog, BISCUIT, MY LOVIN PUP will move his head and ears, blink his eyes, wag his tail and bark. This playful pup will also sniff his �bone� and chomp away on his tasty treat.

The FURREAL FRIENDS BISCUIT, MY LOVIN� PUP pet puppy will also respond to touch; kids simply pet their new best friend on the sensors located behind his ears, on his head and on his back and their new pal will wag his tail to show his delight. Additionally, the FURREAL FRIENDS BISCUIT, MY LOVIN� PUP pet puppy includes an innovative �bark-back� feature that will enable him to respond when he is spoken to! The FURREAL FRIENDS BISCUIT, MY LOVIN� PUP pet puppy comes complete with his very own comb and dog �bone.� Six �D� batteries are required but not included.

(Approximate Retail Price: $179.99; Ages: 5 and up; Available: Fall 2008)

LITTLEST PET SHOP VIPs (VIRTUAL INTERACTIVE PETS)

LITTLEST PET SHOP fans will be able to enjoy 11 new, cuddly VIPs such as a bunny, pig, monkey and lady bug as they roll out around the globe at retail and online. In addition, the VIPs virtual world will serve up a broader array of online activities and games where girls can explore, play and decorate. Girls will find a significantly expanded Pet Boutique with many more clothing, accessory and home d�cor items and a visit to the Vet is always a fun time to make sure your pet is happy, healthy and groomed well! With nearly 20 games and activities, VIPs provide endless hours of fun. (Approximate Retail Price: $14.99; Ages: 6-11; Available: Now)

MY LITTLE PONY PONYVILLE SWEET SUNDAE AMUSEMENT PARK

When the ponies of the PONYVILLE collection are looking for an afternoon filled with fun, adventure and good friends, they head over to the MY LITTLE PONY PONYVILLE SWEET SUNDAE AMUSEMENT PARK playset, an exciting new addition to the PONYVILLE line. Ponies will love to explore this fun-filled theme park that features three exciting play areas in one! Ponies can enjoy the best view of PONYVILLE from the top of the whimsical Ferris wheel, complete with working lights, sounds and gondolas shaped like delicious desserts. Next up, the ponies can enjoy a thrilling ride on the exciting roller coaster. When the ponies want to take a break, they can head over to the park�s tasty snack shop shaped just like an ice cream sundae or take a relaxing ride on a swing shaped like a �boat�! (Approximate Retail Price: $39.99; Ages: 3 and up; Available: Fall 2008)

TOOTH TUNES

TOOTH TUNES continues to innovate in the oral care aisle with the introduction of improved sound technology and toddler-friendly tooth brushes.

TOOTHTUNES JUNIOR

Specially designed for little hands and mouths, the TOOTHTUNES JUNIOR toothbrush is perfectly sized for young children with their first teeth. Each TOOTHTUNES JUNIOR toothbrush is uniquely edited with one minute of preschool-friendly music and encouraging phrases to motivate and congratulate little ones while they brush. This TALK-TO-ME technology is combined with TOOTHTUNES proprietary technology which transmits sound and music vibrations from the bristles, through the teeth, to the inner ear so kids hear the music and phrases in their head. (Ages 3 years & up/Approximate Retail Price: $9.99/Available: Fall 2008)

The TOOTHTUNES JUNIOR assortment includes: exclusive songs such as �If You�re Happy and You Know It Brush Your Teeth;� popular Walt Disney songs including �Bear Necessities,� from The Jungle Book and �Hakuna Matata,� and �I Just Can�t Wait to Be King� from The Lion King; theme music from the popular Transformers and My Little Pony brands. Making its debut this fall, the TOOTHTUNES JUNIOR toothbrush will be available in the tooth brush aisle.

TURBO TOOTHTUNES

With the introduction of the TURBO TOOTHTUNES toothbrush this spring, kids will enjoy a two minute musical tooth brushing experience delivered in a new and improved way. All toothbrushes in the TURBO TOOTHTUNES collection feature new and improved sound technology that encourages two minutes of brushing � the amount of time generally recommended by dentists. Only TOOTHTUNES toothbrushes feature patented Denta-Mandibular Sound Transmission technology which transmits songs and music vibrations from the bristles, through the teeth, to the inner ear. Users hear two minutes of the hottest music from some of today�s biggest stars which keeps them brushing.

The TURBO TOOTHTUNES collection includes an outstanding library of content including new titles from High School Musical 2, Miley Cyrus as �Hannah Montana,� The Jonas Brothers and Aly & AJ. In addition, the brand will introduce special edition brushes featuring exclusive TOOTHTUNES �remixes� including �Brush It� recorded by Devo and �Waking Up Is Hard To Do� recorded by Neil Sedaka. Also available in the collection: TOOTHTUNES best sellers �Let�s Get It Started� by Black Eyed Peas and �We Will Rock You� by Queen. (Ages 6 years & up/Approximate Retail Price: $9.99/Available: Spring 2008)

PRESCHOOL

DANCE CAM

Featuring music and dancing with cute on-screen characters, preschoolers will delight in the DANCE CAM system from PLAYSKOOL. Loaded with over 20 favorite preschool songs such as Old McDonald and compatible with MP3 and CD players, kids will enjoy admiring their moves on the TV screen as they dance alongside adorable animated characters. Unlike dance systems designed for older children the DANCE CAM is not based on competition and doesn�t require a lot of coordination � it�s designed for preschoolers to simply enjoy dancing and see themselves being silly on their own TV. Preschoolers can enjoy the DANCE CAM system in three different dance modes: kids can choose to dance along with the animated characters to the pre-loaded songs, learn a cool new move in one of four dance routines with a character, or freestyle to their own tunes by connecting a CD or MP3 player. No matter which type of dance party they choose, kids will love to watch themselves bust a move! The DANCE CAM system is a great outlet for little ones to have fun, be active and burn off some of their endless energy. The DANCE CAM console is ready to play in two easy set up steps and comes complete with everything parents need to play their families favorite music by connecting an MP3 or CD player. No batteries are required. (Ages 3 years & up/Approximate Retail Price: $49.99/Available: Fall 2008)

GLIDE 2 RIDE Bike

Learning to ride a bicycle can be challenging for both kids and parents. The GLIDE 2 RIDE bike from PLAYSKOOL provides children with a better way to learn by teaching them balance first � the most essential skill in learning how to ride a bike. The GLIDE 2 RIDE bike features two modes and grows with the child. Kids begin using the GLIDE 2 RIDE bike in �glide� mode � in this mode, unlike traditional bicycles, the GLIDE 2 RIDE bike does not have pedals or training wheels. In �glide� mode children are closer to the ground and use their feet to push along, giving them more control and allowing them to build self confidence. When children are ready to graduate to �ride� mode, the bike easily converts with one step screw-on pedals. The GLIDE 2 RIDE bike does not require assembly, the chain and gears are already on the bike in a protective housing - just screw the pedals on and the GLIDE 2 RIDE bike is ready to ride! The GLIDE 2 RIDE bike comes complete with both hand brakes and pedal brakes (aka coaster brakes) and features adjustable handlebars and seat along with spoke wheel covers. The GLIDE 2 RIDE bike is available in sleek designs for both girls and boys. (Ages 3 years & up/Approximate Retail Price: $99/Available: Fall 2008)

HELMET HEROES

Little boys love to pretend they have big boy jobs. With the PLAYSKOOL interactive HELMET HEROES role play sets preschoolers can race to the rescue playing policeman or live life in the fast lane as a racecar driver. Each HELMET HEROES set features a realistic-looking helmet with colorful lights, the familiar sounds of each profession and a microphone so boys can hear themselves as they broadcast their adventure. Whether they�re after the �bad� guys or racing for the finish line, little boys love a good chase so each HELMET HEROES set comes complete with a driving device, encouraging them to get active. The HELMET HEROES policeman set comes complete with a handheld motorcycle �driving� device so the little law-enforcer can go on patrol. The HELMET HEROES racecar driver set features a steering wheel �driving� device so he can enjoy a day at the races. Three �AAA� batteries are required and included in the helmet and two �AA� batteries are required but not included for the steering device. (Ages 3 years & up/Approximate Retail Price: $29.99/Available: Fall 2008)

KOTA THE TRICERATOPS

PLAYSKOOL goes prehistoric with the introduction of the KOTA THE TRICERATOPS. Featuring sophisticated electronics, animatronics and design, this 'life-size' baby dinosaur 'comes to life' creating a magical experience for preschoolers. Measuring over 40-inches long, KOTA THE TRICERATOPS reacts to touch and sound with realistic dinosaur noises and movements. Featuring sensors in eleven areas on his body, KOTA will react to touch by moving his head, tail and horns. With KOTA THE TRICERATOPS children will enjoy the simulated experience of 'riding' a dinosaur; kids can ride comfortably on his back in a spring-loaded seat, holding onto a handle hidden behind the dinosaur's head. To enhance the fantasy play of going for an adventure, while 'riding' KOTA children will hear fun jungle sounds. Kids can also flip a switch on the riding handle to play adventure-themed songs while enjoying their prehistoric journey. KOTA THE TRICERATOPS comes complete with leafy greens that the dinosaur will 'munch' when 'fed.' And, like a good friend, KOTA will roar back when spoken to. Six "D" batteries are required but not included. (Ages 3 years and up / Approximate Retail Price: $300; Available: Fall 2008)

TWEEN

I-DOG COLLECTION

With more than 4.7 million I-DOG products sold since the brand�s introduction in 2005, Tiger Electronics introduces three fun and funky new products into its popular I-DOG collection. Plugged into a portable music player or sitting near a stereo speaker, I-DOG DANCE Interactive Music Companion will stand on its hind legs and dance to the beat when it hears music and return to a sitting position when the music stops. Available in black and white, I-DOG DANCE also features cool, new geometric styling and the signature array of colorful LEDs on its face. Users can also enjoy I-DOG on the go with the I-DOG CLIP Interactive Music Companion. Simply attach this portable puppy onto a belt or backpack and plug it into the headphone jack of any hand-held music player to broadcast tunes through the built-in speaker or directly into headphones. The plush I-DOG SOFT SPEAKER (ages 6 years & up) allows users to plug an MP3 player directly into this huggable pup and play music through a built-in speaker. Available in white, pink or blue, this cuddly I-DOG SOFT SPEAKER features the signature array of colorful LEDs located on its face which will light up as it plays your favorite tunes. (Ages 8 & up unless otherwise noted/$14.99-$34.99/Fall 2008)

LAZER TAG 2-IN-1 System

Get ready to experience LAZER TAG like never before�the LAZER TAG 2-IN-1 system brings video game action to life with tactile features that allow players to customize their taggers and actually feel the thrilling game of electronic tag. Each LAZER TAG 2-IN-1 system comes complete with two taggers, two green dot sights for trouble-free targeting and two SHOT BLAST attachments featuring pump action for bigger blasts. Whether taggers are playing head-to-head or engaging in team play, the thrill of LAZER TAG is heightened by lights, sounds and new features including: a Rumble Pack tells players when they�ve been hit, a Recoil Feature is engaged with every shot fired, the Shield Button protects players from incoming fire, and a Manual Reload feature to restock ammo after ten shots. In the mood for a battle but don�t have an opponent? The LAZER TAG 2-in-1 system also allows taggers to enjoy the fast-paced action of LAZER TAG anytime, in the comfort of their home. The high-tech system features the videogame attachment that connects to the tagger and plugs into the TV for a first person blaster game of LAZER TAG. (Ages 8 years & up/Approximate Retail Price: $79.99/Available: Fall 2008)

NERF N-STRIKE VULCAN EBF-25

The top-of-the-line blaster for mission supremacy, the NERF N-STRIKE VULCAN EBF-25 blaster is a 25-dart belt-fed fully automatic blaster that will intimidate any opponent. This impressive blaster comes complete with a fold-up tripod to steady your aim, 25 sonic micro darts that whistle through the air when launched and a 25-dart belt. The NERF N-STRIKE VULCAN EBF-25 blaster features the Tactical Rail System allowing players to customize their blaster for each mission - for example, players can use the green �night vision� Tactical Light accessory (sold separately) for nighttime missions. Six �D� batteries are required but not included. (Ages 6 years & up/Approximate Retail Price: $39.99/Available: Fall 2008)

GAMES

CLUE�

Do you have secrets? This year, so do we� CLUE, the classic game of secrets and mysteries, will be changing in 2008. But rumor has it that our secrets involve everything about the game -- from the characters to the weapons and from the mansion to the way the game is played. The mystery you love to solve again and again will be even more intense. Stay tuned for more details. (Ages: 9 & up; Players: 3-6; Approximate Retail Price: $14.99; Availability: Fall 2008)

CRANIUM FAMILY EDITION

CRANIUM FAMILY EDITION is a family twist on classic CRANIUM with 16 sensationally collaborative, laugh-out-loud activities that transform game night fun into a family affair. Team up to figure out the three planets closest to the Sun. Use a teammate�s hand to draw �jellyfish.� Tackle silly stunts like standing on one foot while balancing CRANIUM CUBES on your other foot. CRANIUM FAMILY EDITION is hilarious, high-fiving fun that�s as much fun for parents as it is for kids! (Approximate Retail Price $19.99; Ages 8 & up; 4 or more players; Available: Fall 2008)

GLEEMAX�

GLEEMAX is an online destination for strategy gamers hosted by Wizards of the Coast�s digital offerings. Scheduled for official release in 2008, GLEEMAX was created to provide today�s evolving gamers with access to the best digital games and gaming information. Rounding out the site�s offerings, GLEEMAX consists of an online social network, editorial content, blogs and profiles as well as a gaming portal housing digital versions of the best Wizards of the Coast strategy card, board and roleplaying games. As an added bonus, the games portal will feature various Indie games, each selected based on their innovative use of strategy and compelling gameplay. Additional information can be found at www.gleemax.com.

MAGIC ONLINE�

Launched in 2002, Magic: The Gathering Online� (MOL) is the digital version of the original trading card game, Magic: The Gathering�. In the fantasy universe of MAGIC, gamers, deemed �Planeswalkers,� cast spells and magical creatures to strategically overpower their opponents. MOL provides a unique virtual experience allowing gamers to collect and trade virtual cards, build the perfect deck, find opponents at all skill levels and compete for prizes every day without ever leaving the comforts of home 24-hours seven days a week. The next version of MOL, MAGIC ONLINE III, is launching in the first half of 2008 and will provide gamers with streamlined gameplay, enhanced graphics, in-game store fronts and superior community chat. Additional information can be found at www.wizards.com/magiconline.

MONOPOLY� HERE AND NOW: THE WORLD EDITION

MONOPOLY fans around the globe cast votes in Spring 2008 to determine the 22 greatest cities in the world that will be featured on the first-ever worldwide game board. The city receiving the most votes at www.monopoly.com will land on the high rent property known as Boardwalk in the US. Additionally, the game�s traditional �railroad� spaces will be modified to highlight four types of transportation used by people around the globe: land, sea, air and space travel. The game will also feature modern-day scenarios on the Chance and Community Chest cards and will include an electronic banking unit for faster transactions. The cities to be featured on the MONOPOLY HERE & NOW: THE WORLD EDITION game board will be unveiled in August 2008 and the game will go on sale in September 2008 in 45 countries. (Ages: 8 & up; Players: 2 to 6; Approximate Retail Price: $34.99; Availability: Fall 2008)

NOODLEBORO

Noodleboro� games let you nurture kids� social skills naturally through multi-sensory play that leaves everyone laughing! Each Noodleboro game comes with a storybook and audio CD so kids can see, hear, play and then live each Noodleboro life lesson. (Ages 4 & up; Brand: PLAYSKOOL; Availability: Fall 2008)

NOODLEBORO LEARNING TO SHARE FUN PARK GAME
NOODLEBORO FUN PARK SHARING GAME teaches preschoolers the importance of sharing so everyone can win. In this game, kids play together to collect as many sharing stars as they can before the park closes. It�s all about having fun and helping friends by sharing. Whenever they are successful in the Fun Park, kids earn a sharing star for the group and game play becomes a matter of �how do we all win?� versus �how do I win?� (Players: 2-4; Approximate Retail Price: $29.99)

NOODLEBORO LEARNING ABOUT MANNERS PICNIC GAME
NOODLEBORO PICNIC PARTY MANNERS GAME teaches preschoolers how to use their manners. It�s hard to have a perfect picnic party when ants keep trying to steal your food! Just say �please� and �thank you� to send those pesky ants packing and collect all the items that will make the picnic a success. Everyone joins together for a picnic and when players ask for pieces of food they need, they must say �Please� and �Thank you� or else an ant will land on the food. (Players: 2-4; Approximate Retail Price: $19.99)

NOODLEBORO LEARNING TO LISTEN PIZZA PALACE GAME
NOODLEBORO PIZZA PALACE LISTENING GAME teaches preschoolers how to listen carefully and remember what�s said. Pepperoni, eggs, stinky socks--you never know what toppings your customers will order at the Noodleboro Pizza Palace. That's why in this game it's important for kids to listen and pay attention to orders before heading into the kitchen. Order's up. Players take pizza orders and must deliver a pizza with the correct toppings as ordered. The better they make the pizza, the closer they are to earning a blue ribbon. (Players: 2 OR 3; Approximate Retail Price: $19.99)

PARTINI

Open the game box, sprinkle friends around the room, mix up coasters then pick them at random to play 6 games:

Mime Twist: Zip your lip and act out
Straight Up: Write something true or funny about a teammate
Clay Smoothie: Mold and Fold clay into objects
What�s Not: Don�t say what it is, say what its not
Bouncers-Ready: Aim, Fire balls into a cup
Hum Punch: Hum it up in a musical challenge, no singing allowed
[Ages: Adult; Players: 2 Teams (4+ Players); Approximate Retail Price: $29.99; Availability: Fall 2008]

SCRABBLE� GAME DELUXE EDITION DIAMOND ANNIVERSARY VERSION

The Scrabble� Game is celebrating its 60th anniversary in style. In light of its Diamond Anniversary, the redesigned gameboard holds the tiles in place so they will not slip during gameplay and has curved tile racks to make it easier to keep your tiles a secret. With seven randomly drawn letters to work with, build at least one word off an already existing word on the board. With special squares such as �Triple Word Score� or �Double Letter Score,� placement of the new word becomes important as well. (Ages: 8 & up; Players: 2 to 4; Approximate Retail Price: $34.99; Availability: Fall 2008)

TRIVIAL PURSUIT DIGITAL CHOICE

A whole new way to play Trivial Pursuit. Create your own trivia experience for every occasion. Play It: comes pre loaded with 600 questions; Load It: go to playtrivia.com and download categories you choose; Customize It: keep your game fresh, over 100 categories to choose from. (Ages: 12 & up; Players: 2 -6; Approximate Retail Price: $49.99; Availability: Fall 2008)

About HASBRO

Hasbro (NYSE: HAS - News) is a worldwide leader in children�s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Contact:
Hasbro, Inc.
Daniel Benkwitt, 401-727-5318
dbenkwitt@hasbro.com

Hasbro, Inc. Announces Webcast from Toy Fair on February 15, 2008

Super_Megatron — Fri, 8 Feb 2008 20:42:47

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NYSE:HAS - News) today announced that it will webcast its management presentation from Toy Fair via the internet on Friday, February 15, 2008 at 8:30 am EST. The webcast will be available to investors and the media on Hasbro's Investor Relations home page, at http://www.hasbro.com, click on "Corporate Information" on the bottom of the page and then click on "Investors," then click on the webcast microphone.

The audio webcast platform is Microsoft's Windows Media Player(TM). To install Windows Media Player prior to the webcast, log on to http://www.microsoft.com/windows/win...ad/default.asp and follow the directions.

An online playback and podcast of the presentation will be available on February 15, 2008 after 4:00 p.m. on the Hasbro website.

Hasbro, Inc. is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the United States, its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

2004-8-24 - Hasbro Donates Truckload Of Toys And Games To Hurricane Charley Disaster

Tony_Bacala — Tue, 11 Apr 2006 12:55:34

Submitted By: Tony_Bacala

HASBRO DONATES TRUCKLOAD OF TOYS AND GAMES TO HURRICANE CHARLEY DISASTER RELIEF EFFORTS

PAWTUCKET, R.I., AUGUST 24, 2004 – Hasbro announced today that it is donating a truckload of toys and games to benefit children affected by Hurricane Charley.

Toy and game donations will be distributed to American Red Cross emergency shelters primarily in the Punta Gorda area, one of the hardest hit regions in Florida. Preliminary damage assessments by the Red Cross indicate that at least 31,114 homes were destroyed or suffered major damage as a result of the storm making them uninhabitable and displacing thousands of families with children. Donations also will reach victims through emergency aid stations and other outreach efforts set up by the Red Cross.

“We have learned over the last several years that the use of toys following a disaster can be comforting and raise children’s hopes,�? said Susan Hamilton, Disaster Mental Health Services for the American Red Cross. “We are so grateful to Hasbro for their quick response and their generosity.�?

“Our hearts go out to all those whose lives were impacted by the devastation that Hurricane Charley caused,�? said Karen Davis, vice president of community relations for Hasbro. “We provided toys that we hope would bring comfort to the children and games to help those still in shelters pass the time. We especially want to thank the Red Cross for their efforts in helping the thousands who were affected by this disaster. �?

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

While the Red Cross is able to accept bulk donations of products, known as in-kind gifts from corporate supporters like Hasbro, the Red Cross, unfortunately, does not have the capacity to accept or facilitate individual or small collections of in-kind donations in times of disaster.

All American Red Cross disaster assistance is free, made possible by voluntary donations of time and money from the American people. You can help the victims of Tropical Storm Bonnie and Hurricane Charley and thousands of other disasters across the country each year by making a financial gift to the American Red Cross Disaster Relief Fund, which enables the Red Cross to provide shelter, food, counseling and other assistance to those in need. Call 1-800-HELP NOW or 1-800-257-7575 (Spanish). Contributions to the Disaster Relief Fund may be sent to your local American Red Cross chapter or to the American Red Cross, P. O. Box 37243, Washington, DC 20013. Internet users can make a secure online contribution by visiting www.redcross.org.

2004-7-29 - Hasbro Celebrates 20 Years of the TRANSFORMERS Brand at the OTFCC

Tony_Bacala — Tue, 11 Apr 2006 12:55:04

Submitted By: Tony_Bacala

Hasbro Celebrates 20 Years of the TRANSFORMERS Brand at the Official TRANSFORMERS Collectors’ Convention in Chicago

Convention expected to draw thousands of fans from around the world

PAWTUCKET, R.I., JULY 29, 2004 – Thousands of TRANSFORMERS fans from all over the world will converge on the Chicago area on July 31 and August 1 to celebrate the 20th anniversary of the original ROBOTS IN DISGUISE at the Official TRANSFORMERS Collectors' Convention.

Co-sponsored by Hasbro, Inc. (NYSE: HAS), marketers of the TRANSFORMERS brand, and organized by 3H Productions, Inc., operators of the Official TRANSFORMERS Collectors’ Club, the convention will take place at the Donald E. Stephens Convention Center in Rosemont, IL. This year marks the 10th anniversary of organized TRANSFORMERS conventions in the U.S.

“We are fortunate to have built such a devoted following during the TRANSFORMERS brand’s 20-year history and we look forward to celebrating the anniversary with our fans,�? said Michelle Field, Director of Marketing for Hasbro’s TRANSFORMERS brand. “The convention is a terrific opportunity for fans to meet, share memories and hopefully find some special TRANSFORMERS figures for their collections.�?

Convention activities are planned that are sure to appeal to TRANSFORMERS fans of all ages, including: panels with special celebrity guests from the toy, comic book, and television industries, including voice actors from every TRANSFORMERS animated series aired in the U.S; a panel and presentation of the latest TRANSFORMERS products by Hasbro; and convention-exclusive TRANSFORMERS toys, including the heroic SENTINEL MAXIMUS and the evil MEGAZARAK characters, in addition to other convention exclusive merchandise.

Other activities include: dealer tables featuring hundreds of vintage and current TRANSFORMERS merchandise for sale; airings of every episode from the TRANSFORMERS: GENERATION 1 animated series and TRANSFORMERS: THE MOVIE; fan art display room and contest/auction; and a live-action script reading featuring voice actor guests and two lucky convention attendees. Hasbro will also offer a free, specially produced TRANSFORMERS ENERGON accessory and a mini-comic to fans who participate in the Company’s annual TRANSFORMERS survey.

The convention is open to the public on Saturday, July 31, from 9 a.m. to 6 p.m., and on Sunday, August 1, from 9 a.m. to 5 p.m. Walk-in passes are available for $20 per day, or $30 for both days. For more information about the convention or the Official TRANSFORMERS Collectors’ Club, visit www.otfcc.com.

In 1984, the TRANSFORMERS brand took the world by storm with its compelling saga of the ROBOTS

IN DISGUISE, and quickly became a childhood rite of passage with a tremendously successful toy line

from Hasbro and Takara, comic book series, television program and animated feature film. Twenty years

later, a new generation of kids has discovered the excitement of the TRANSFORMERS brand and the

legendary characters, such as OPTIMUS PRIME and MEGATRON, which truly are “more than meets

the eye.�?

Hasbro’s TRANSFORMERS brand expands well beyond the core toy line with a variety of entertainment and licensed merchandise, including the TRANSFORMERS: ENERGON animated series airing on the Cartoon Network, a top-selling comic book series from Dreamwave, which sold more than two million copies last year, a fan club comic book series by 3H Productions, and the highly rated Atari video game for the PlayStation 2 game console. In addition, it was recently announced that Hasbro will work with DreamWorks Pictures and Paramount Pictures on a live-action, motion picture based on the property slated for the summer of 2006, which Steven Spielberg will Executive Produce.

Hasbro (NYSE: HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

2004-04-05 - Hasbro Springs Into April With Great New Gift Ideas

Tony_Bacala — Tue, 11 Apr 2006 12:54:34

Submitted By: Tony_Bacala

HASBRO SPRINGS INTO APRIL WITH GREAT NEW GIFT IDEAS

PAWTUCKET, RI, April 5, 2004 – With some of the industry’s most popular brands, such as TRANSFORMERS, BEYBLADE and G.I. JOE, leading the way, Hasbro, Inc.’s (NYSE:HAS) boys toys group is ready to “spring�? into action. Whether it’s the coolest action figures or high performance spinning tops, the leader in boys action toys has some great ideas for parents and grandparents searching for the perfect Easter gift or spring surprise for their young adventurers.

Below are just a few of the offerings available this spring:

Under $10

TRANSFORMERS ENERGON BASIC AND DELUXE FIGURE ASSORTMENTS -- A collection of figures based on TRANSFORMERS ENERGON, the next installment of the legendary storyline of the AUTOBOTS versus the DECEPTICONS. In this new story, MEGATRON has set his sights on stealing Earth’s Energon -- the one energy source that will bring the evil UNICRON back to power. But the leader of the AUTOBOTS, OPTIMUS PRIME, intends to stop this evil plot before UNICRON can reactivate. OPTIMUS PRIME utilizes the ‘SPARK OF COMBINATION’ to mobilize his AUTOBOT force to combine, or POWERLINX, to create larger, more powerful robots. (Approximate Retail Price: $6.99 for basic; $9.99 for deluxe)

BEYBLADE STARTER SETS -- BEYBLADE continues to be one of the hottest toy brands and each BEYBLADE starter set gives kids the basics they need to start their collection, including an unassembled BEYBLADE top with stickers, ripcord, and launcher. New this year are innovative BEYBLADE series that include METAL MASTERS SERIES with metallic colors; BBA CHAMPIONSHIP which are the best of the best; PHANTOM FORCE series with cool new translucent tints; and a HYPERBLADES series that are special edition tops. (ARP: $6.99; Recommended Age: 8+)

BEYBLADE MAGNACORE TOPS AND MAGNACORE TRAY -- BEYBLADE is all about new ways to battle, and the new MAGNACORE magnetic system of tops will open up another world of possibilities for battle strategies and action. Each MAGNACORE top features an inner magnet that can be played against the forces of other MAGNACORE tops. The action gets even more polarizing when the tops are battled using a MAGNACORE tray, a round lightweight disc of moveable magnets that inserts underneath most BEYSTADIUMS. Each MAGNACORE top comes with an unassembled top on a runner frame, ripcord and launcher plus bonus stickers. (ARP: Tops– $7.99; Tray–$8.99; Recommended Age: 8+)

G.I. JOE: VALOR VS. VENOM 2-PACK FIGURES -- The G.I. JOE team is back to battle COBRA in the new VALOR VS. VENOM saga that features new characters as well as legendary favorites. The G.I. JOE VALOR VS. VENOM 2-PACK FIGURES provide a battle in every pack with detailed, accessory-packed characters. Some characters even feature innovative “ACTION ATTACK�? mechanisms that allow for realistic good versus evil play. (ARP: $6.99; Recommended Age: 5+)

STAR WARS BASIC FIGURES -- Star Wars has been a favorite of fans, young and old, for more than a quarter of a century and Hasbro continues to replicate the excitement of the epic saga with its line of authentically detailed action figures. The basic figure collection will feature favorite characters including R2-D2, Han Solo, Darth Vader, Chewbacca, Princess Leia and three versions of Luke Skywalker, among others. (ARP: $4.99; Recommended Age: 4+)

XEVOZ BASIC BATTLE KIT AND MASTER MODIFIER ASSORTMENTS XEVOZ is a brand new line that takes action figures to a whole new level, allowing kids to Build, Battle, and Xevolve! First you Build and customize a unique figure, using a variety of parts that snap together with an easy ball-and-socket system. Then you Battle your opponents with a roll of the customized, dice-like Battle Helix. And finally, Xevolve by mixing and matching parts from other kits (each kit sold separately) to create even more powerful warriors. The Basic Battle Kit includes everything you need to create a unique warrior, decals to customize your creation and a customizable die called a BATTLE HELIX. The Master Modifier Kit contains all the cool play of the Basic Kit and adds even more powerful parts to enhance game play. Enter the world of XEVOZ at Xevoz.com. (ARP: $6.99 for Basic Battle Kit; $9.99 for Master Modifier; Recommended Age: 6+)

POKéMON BASIC AND DELUXE FIGURES -- Children around the world love Pokémon and continue to make it one of the most watched animated programs on television. This year, Hasbro brings the most popular Pokémon characters to fans in “relative scale�? size in the basic and deluxe figure assortments, which means the most realistic battling ever! (ARP: $3.99 for basic; $7.99 for deluxe)

$10 and Up

TRANSFORMERS ALTERNATORS -- NAMED ON THE ‘HOT DOZEN’ LIST BY TOY WISHES MAGAZINE! Each robot in the all-new TRANSFORMERS ALTERNATORS line changes into an authentic licensed car that is highly detailed and realistic. The 1:24 scale figure even has realistic tires and adjustable seats for authenticity! These racers will be “revving up their engines�? and heading to the aisle in spring 2004. The first models available will be the SUBARU IMPREZA WRC, DODGE VIPER SRT-10, and the JEEP WRANGLER. (ARP: $19.99; Recommended Age: 5+)

2004-02-15 - Hasbro Brings Your Favorite Toys To Many Areas Of Everyday Life In 2004

Tony_Bacala — Tue, 11 Apr 2006 12:54:04

Submitted By: Tony_Bacala

HASBRO PROPERTIES GROUP BRINGS YOUR FAVORITE TOYS AND GAMES TO MANY AREAS OF EVERYDAY LIFE IN 2004

There is a world of fun to explore in 2004 as the Hasbro Properties Group brings exciting new brands and cherished classics to a range of publishing, lifestyle and entertainment products. Children will have the opportunity to experience new introductions through such properties as WEEBLES and DUEL MASTERS, as well as enjoy new favorites from core brands like MY LITTLE PONY, TRANSFORMERS, G.I. JOE, TONKA, MONOPOLY and CANDY LAND.

Look for the following Hasbro brands to be showcased at the 2004 American International Toy Fair:

WEEBLES

Hasbro announces the 2004 return of those beloved, wobbly characters—the WEEBLES! The world of WEEBLEVILLE will be alive again this fall with motion, music and brilliant colors to inspire children’s imaginations and celebrate the simple joy of play. The WEEBLES characters will bring fun and laughter that is just plain silly to toddlers. This year, the Hasbro Properties Group is exploring a range of licensed WEEBLES products including books, apparel, accessories, juvenile products and nursery décor for launch in early 2005.

DUEL MASTERS

After topping the charts in Japan, the hot property DUEL MASTERS arrives in the U.S. in 2004. DUEL MASTERS is about battling monsters – or “Kaijudo!�? – as players in the know exclaim. In Japan, the DUEL MASTERS Trading Card Game has ranked #1 in toy and game category sales for the past 11 consecutive months, according to Weekly Toy News. DUEL MASTERS has already hit the U.S. market with a comic book series by Dreamwave, creators of the best-selling TRANSFORMERS comic book series. In late February, the DUEL MASTERS animated series debuts on the Cartoon Network, followed by Wizards of the Coast’s U.S. introduction of a trading card game in March. The toys and games will follow beginning in fall 2004. A host of DUEL MASTERS consumer products are in the works including pending contracts for a DUEL MASTERS Gameboy game from Atari, Inc., a line of books from Scholastic, apparel from Freeze, as well as sporting goods, novelties, accessories and national consumer promotions.

MY LITTLE PONY

In 2003, the MY LITTLE PONY property returned as a highly popular lifestyle brand for little girls. Fans were able to make MY LITTLE PONY a part of every aspect of their lives from toys and apparel to backpacks and bedding. In addition to the success of the toy line, HPG’s MY LITTLE PONY publishing program was a huge hit in 2003 with over one million storybooks sold from Harper Collins (master publisher), Publications International, and Bendon Books. In 2004, little girls will have more MY LITTLE PONY adventures to enjoy, as multiple publishers work together to double the number of titles released.

There is even more to look forward to this year as both the MY LITTLE PONY toy and licensed product lines expand and the new theme – FRIENDSHIP BALL – is celebrated! Over 65 licensing agreements have been secured since 2003 with industry leaders in the areas of entertainment, apparel, greeting cards, and sporting goods to name a few.

For holiday 2004, Atari will bring the MY LITTLE PONY fantasy to the PC game market with the launch of a MY LITTLE PONY PC game. Under a pending contract, American Greetings will launch a line of MY LITTLE PONY greeting cards, party goods and gift wrap. Another new licensee, Fruit of the Loom, will introduce MY LITTLE PONY underwear for little girls. In addition, the current sporting goods offerings from Kent will be expanded by Mondo United with the launch of playground balls. New seasonal products will also be available in 2004 as Kurt Adler offers MY LITTLE PONY Christmas ornaments and holiday decorations. In addition, MY LITTLE PONY health & beauty aids and cosmetics will be available from Cosrich, Townley and Zooth.

TRANSFORMERS

Following yet another year of soaring success, Hasbro’s TRANSFORMERS brand celebrates its 20th year in 2004 as the legendary kid and collector favorite. Following last year’s TRANSFORMERS ARMADA story line, Hasbro gives the saga a riveting new twist in 2004 with TRANSFORMERS ENERGON. This theme will bridge all aspects of the TRANSFORMERS brand from toys to licensed merchandise.

In the TRANSFORMERS ENERGON storyline, the battle of good vs. evil continues as the heroic AUTOBOTS and villainous DECEPTICONS search for the energon, the energy source that keeps the earth alive. The AUTOBOTS employ their new powers of “combining�? to increase their ability to gain control of the ENERGON, while the DECEPTICONS tap into “HYPER POWER�? to become bigger and even more ominous.

In 2004, entertainment and publishing vehicles that will engage fans in the new TRANSFORMERS ENERGON storyline include the Cartoon Network animated series, Dreamwave comic book and Atari video game. The Dreamwave comic book is expected to continue its remarkable success in 2004, after selling over two million copies in 2003. This year there are four unique series planned with 50 new titles.

Other exciting new licensees for TRANSFORMERS in 2004 include K2, Inc., launching K2 and Ride Snowboards featuring TRANSFORMERS character art, and Mondo United, introducing TRANFORMERS playground balls. Under a pending contract, TRANSFORMERS party goods, gift wrap and greeting cards from American Greetings would also be available in 2004.

G.I. JOE

Forty years ago, Hasbro revolutionized the way boys play by introducing G.I. JOE, the world’s first action figure. In 2004, kids can embark with the G.I. JOE team on another new and exciting adventure – VALOR VS. VENOM. The story is a progression of last year’s SPYTROOPS adventure and it will come to life like never before with the direct-to-video release of “G.I. JOE: VALOR VS. VENOM,�? a new full-length feature packed with thrilling, non-stop action. The movie will be available in DVD and VHS this fall from Paramount Home Entertainment. One of the biggest marketing programs in the history of the G.I. JOE brand will support VALOR VS. VENOM, including a McDonald’s promotion, national advertising and an array of consumer products.

HPG’s publishing program is expected to build on its success in 2004 with the introduction of exciting new G.I. JOE titles. In 2003, the comic books sold a noteworthy 1.3 million copies and Scholastic books firmly established itself in the market after its 2003 launch.

Other exciting G.I. JOE licensed products coming soon include fun G.I. JOE camping and fishing gear from South Bend Sporting Goods and a unique G.I. JOE BellyWasher vitamin-c interactive beverage with a sculpted G.I. JOE 3-D character top.

CANDY LAND

For 55 years, the CANDY LAND game has been a favorite first game for preschoolers. In 2004, children will experience this classic game like never before with the game’s new look, updated characters and expanded story line. The excitement around the refreshed CANDY LAND game is reflected in the expanded licensing program for the brand this year, including the first-ever CANDY LAND movie scheduled for direct-to-video release in the fall. A range of publishing opportunities for the CANDY LAND brand are also being explored to celebrate this cherished property and its 55th anniversary!

GAMES

Hasbro Properties Group brings an element of fun to publishing, apparel, accessories and gaming with classic game brands. For “Generation X,�? ages 18-24, Accessory Network is producing colorful, retro bags featuring fun images from TWISTER, MONOPOLY, SCRABBLE and OPERATION, in addition to a line of commodity stationery featuring game branded artwork. Also for adults, Direct Checks Unlimited has launched TWISTER, MONOPOLY, SCRABBLE and OPERATION branded checks and checkbook covers. An assortment of games branded greeting cards and scrap booking products will also launch in 2004.

About Hasbro Properties Group

The Hasbro Properties Group develops and expands Hasbro’s core brands such as G.I. JOE, TRANSFORMERS, MY LITTLE PONY, MONOPOLY and CANDY LAND, into a wide variety of entertainment and consumer categories. Hasbro Consumer Products Worldwide is the licensing and promotions arm of Hasbro Properties Group.

###

Ó2004 Hasbro. All Rights Reserved.

DUEL MASTERS is a trademark of Wizards of the Coast, Mitsui/Kids Station and Shogakukan ©2003.

OPERATION is a registered trademark, licensed for use by Hasbro, Inc. © 2004 Fleet Financial Corporation.

2004-02-15 - TRANSFORMERS: Hasbro Celebrates 20th Year of Transformers

Tony_Bacala — Tue, 11 Apr 2006 12:53:34

Submitted By: Tony_Bacala

HASBRO CELEBRATES 20TH YEAR OF TRANSFORMERS WITH ALL NEW TRANSFORMERS STORY, TOYS AND SPECIAL TRIBUTE FIGURE

Kids and Collectors Make TRANSFORMERS robots One of 2003's Top Boys Sellers

Following yet another year of soaring popularity as seen by double-digits sales increases, Hasbro's TRANSFORMERS brand celebrates its 20th year in 2004 as the legendary kid and collector favorite also known as ROBOTS IN DISGUISE. From Hasbro's action figures to the Cartoon Network animated series, Dreamwave comic books and the upcoming Atari video game, a new generation of kids have discovered the thrills of the TRANSFORMERS saga.

This year Hasbro will continue to provide kids with plenty of unique new TRANSFORMERS action figure play, delivering another riveting theme called TRANSFORMERS ENERGON. The celebration continues with a new segment of authentic licensed vehicles called TRANSFORMERS ALTERNATORS that change from well-known car brands into cool TRANSFORMERS robots. Long-time fans and kids can continue to look for new releases from the TRANSFORMERS UNIVERSE line, a collection of the best TRANSFORMERS toys from years past. Finally, as a crowning touch for 2004, Hasbro will introduce a 20th Anniversary special version of the heroic OPTIMUS PRIME robot as a fan-requested tribute to the original 1984 toy.

For all the latest TRANSFORMERS news and photos, as well as history and character bios, visit www.transformers.com. Highlights of the 2004 TRANSFORMERS line, recommended for children ages 5 & up, include:

TRANSFORMERS ENERGON

TRANSFORMERS ENERGON is the next installment of the legendary storyline of the AUTOBOTS versus the DECEPTICONS. Though disabled at the end of TRANSFORMERS ARMADA: THE UNICRON BATTLES, UNICRON, one of the most evil TRANSFORMERS characters ever, continues his quest to rule the world. In this new story, UNICRON has set his sights on stealing Earth’s energon -- the one energy source that will bring him back to power. But OPTIMUS PRIME intends to stop this evil plot before UNICRON can reactivate. OPTIMUS PRIME utilizes the ‘SPARK OF COMBINATION’ to mobilize his small AUTOBOT force to combine, or POWERLINX, to create larger, more powerful robots. But the threat of the DECEPTICON is great this time. OPTIMUS PRIME will need the power and strength of the largest AUTOBOT robot yet, OMEGA SUPREME, in order to stop this evil plot. Will the AUTOBOT forces in their new POWERLINX combinations be enough to stop the DECEPTICONS in their quest to revive UNICRON?

Kids can combine TRANSFORMERS ENERGON toys sold by retailers at many different price points to create an almost limitless number of possibilities. In January, kids can tune into the new TRANSFORMERS ENERGON program on Cartoon Network.

TRANSFORMERS ENERGON OMEGA SUPREME FIGURE
(Approximate Retail Price: $49.99)

As the AUTOBOTS battle UNICRON, the OMEGA SUPREME character is the largest AUTOBOT robot and the ultimate combiner in the quest for energon. The figure stands at an incredible 16 inches in robot mode and it is actually two vehicles – and awesome construction crane and a space battleship -- that combine to make a super robot or train. A third attachment becomes the head in the robot mode. Like UNICRON, OMEGA SUPREME is action-packed with electronic lights and sound, additional mechanized features, firing projectiles and mini-con posts. OMEGA SUPREME can also combine with the new OPTIMUS PRIME figure for even bigger TRANSFORMERS ENERGON play. OMEGA SUPREME will be ready to battle this fall.

TRANSFORMERS ENERGON ULTRA FIGURE ASSORTMENT
(Approximate Retail Price: $24.99)

The TRANSFORMERS ENERGON ultra figures feature triple-change combining action and the ability to draw on either �?HYPER POWER�? or the ‘SPARK OF COMBINATION�? for the ultimate TRANSFORMERS ENERGON battles. Each Ultra figure employs projectiles and electronic sound to aid in the quest for the energon energy source. LANDMINE is an AUTOBOT EARTHMOVER that first combines to form a large construction vehicle. As with other AUTOBOTS in the TRANSFORMERS ENERGON line, LANDMINE changes from vehicle to robot with a gunner station. LANDMINE’S pieces combine using the ‘SPARK OF COMBINATION�? for a powerful POWERLINX robot or an even larger vehicle. BULKHEAD, another triple-change Ultra figure, is an AUTOBOT helicopter that has POWERLINX capability and employs sound and projectiles in the battle against the DECEPTICONS for control of the energon. The Ultra assortment also includes SCORPONOK, and ENERGON TIDAL WAVE.

TRANSFORMERS ENERGON SUPER OPTIMUS PRIME
(Approximate Retail Price: $39.99)

The TRANSFORMERS ENERGON version of the legendary hero OPTIMUS PRIME features the classic robot that converts to a truck cab, but the trailer converts to an energon tower, which is a key element in the new TRANSFORMERS theme for 2004. Plus, each vehicle in the TRANSFORMERS mobile force can POWERLINX with OPTIMUS PRIME as an arm or leg, and can unlock sound effects! The mobile force vehicles can be stored in the OPTIMUS PRIME figure’s trailer mode.

TRANSFORMERS ALTERNATORS
(Approximate Retail Price: $19.99)

The feel of the TRANSFORMERS G1 line is back with unparalleled articulation in the all-new TRANSFORMERS ALTERNATORS line. Each robot changes into an authentic licensed car that is highly detailed and realistic. The 1:24 scale figure even has realistic tires and adjustable seats for an incomparable authenticity! These racers will be revving up their engines and heading to the aisle in spring 2004. The first models available will be the SUBARU IMPREZA WRC, DODGE VIPER SRT-10, and the JEEP WRANGLER.

TRANSFORMERS 20th ANNIVERSARY OPTIMUS PRIME

(Approximate Retail Price: $79.99 – 89.99)

The TRANSFORMERS 20th ANNIVERSARY OPTIMUS PRIME is a fitting tribute to the ultimate defender of Cyberton with bigger and better features than ever! This all-new figure features die cast parts, rubber tires, and spring-loaded suspension. This powerful hero boats unique accessories including data-com interface screens on each arm, an ENERGON AXE, Ion Blaster, MEGATRON style weapon and a windshield that opens to reveal a light up Matrix Annex. This deluxe collectible version of the AUTOBOT leader has detailed points of articulation and easily converts into the classic semi-truck. The product will be available beginning this Spring.

Also available in 2004 are these new TRANSFORMERS toys:

(All ages 5 & up)

TRANSFORMERS UNIVERSE

DELUXE FIGURE ASSORTMENT, 15 new figures, available Aug-Nov, ARP $9.99. ULTRA FIGURE ASSORTMENT, 10 new figures, available Aug.-Jan, ARP $19.99

TRANSFORMERS Energon

Basic figure assortment, 15 new figures, available Jan.-Oct., ARP $6.99 Deluxe figure assortment, 12 new figures, available Jan.-Sept., ARP $9.99, Mega figure assortment, 8 new figures, available Jan.-Oct. ARP $19.99 Role Play Assortment, ENERGON BLASTER, DECEPTICON Blade, available July, ARP $19.99- $22.99

2004-02-13 - Boys: HASBRO CONTINUES TO LEAD BOYS ACTION

Tony_Bacala — Tue, 11 Apr 2006 12:53:04

Submitted By: Tony_Bacala

Boys: HASBRO CONTINUES TO LEAD BOYS ACTION

PAWTUCKET, RI, February 13, 2004 – Hasbro, Inc. (NYSE:HAS) enters the 2004 American International Toy Fair ready to build on its leadership in the boys action category with brands like TRANSFORMERS, BEYBLADE and G.I. JOE leading the way.

Kids will be excited by the new offerings in 2004, with cool action figures, vehicles, and more, that are packed with innovative new features. This year, the G.I. JOE brand celebrates its 40th anniversary as the world’s first action figure and the TRANSFORMERS brand commemorates 20 years as the toy that is MORE THAN MEETS THE EYE. New products from leading entertainment properties such as BEYBLADE tops and Star Wars, and new brands like XEVOZ, a line that marks the convergence of action figures and game play, are sure to excite kids and collectors alike.

“The key to our success is to keep our brands relevant by developing exciting and innovative new product and storylines,�? said Greg Leeds, General Manager of Hasbro’s boys toys division. “The G.I. JOE and TRANSFORMERS brands are excellent examples of how we keep kids involved in a brand by delivering a compelling fantasy in a variety of ways, including action figures and entertainment.�?

Hasbro revolutionized the toy industry 40 years ago by introducing G.I. JOE, the world's first action figure. Hasbro will celebrate the heritage of the G.I. JOE brand with a special 40th ANNIVERSARY COLLECTION that recaptures the nostalgia of the first G.I. JOE 12-inch action figures in authentically detailed packaging, uniforms and accessories. In 2004, Hasbro introduces the new VALOR VS. VENOM theme, the good-versus-evil saga that is a progression of last year’s SPYTROOPS adventure. The line features the innovative VOICE F/X technology, a feature in action figures that allows the mouth and facial features of talking figures to realistically come to life at the press of a button. To help tell the fantasy to kids, a new full-length feature, “G.I. JOE: VALOR VS. VENOM,�? will be available this fall from Paramount Home Entertainment.

Following yet another year of soaring popularity as seen by double-digit sales increases, Hasbro’s TRANSFORMERS brand celebrates its 20th year in 2004. From Hasbro’s action figures and Cartoon Network’s animated series, to Dreamwave’s comic books and Atari video games, a new generation of kids have discovered the thrills of the TRANSFORMERS saga. This year, Hasbro marks the anniversary with a brand new TRANSFORMERS ENERGON themed line, featuring OMEGA SUPREME, the ultimate combiner that is actually two vehicles -- an awesome construction crane and a space battleship -- that combine to make a super robot or train.

And as a crowning touch for 2004, Hasbro will introduce a 20th Anniversary special version of the heroic OPTIMUS PRIME as a fan-requested tribute to the original 1984 toy. BEYBLADE was one of hottest toy lines around the world in 2003, with more than 15 million BEYBLADE tops in kids’ hands in the U.S. alone. The excitement continues in ’04 with a whole new season of “G-REVOLUTION�? themed programming ahead on ABC Family. Hasbro introduces innovative products based on the programming, such as the new ENGINE GEAR tops which have turbo winders and clutch mechanisms that allow players to unleash ultimate strategy by releasing the top into hyper mode at the height of its power, making competitions more exciting than ever. Also, in March of 2004, the first North American BEYBLADE champion will be crowned in Houston, the culmination of official BEYBLADE BATTLE ASSOCIATION (BBA) tournaments held in New York, Los Angeles and Toronto in 2003 and testament to the soaring popularity of the toys.

Ever since the classic Star Wars trilogy burst onto the screen in 1977, a new generation of movie and toy fans has continued the tradition of celebrating the past, present and future of the Star Wars universe. In 2004, Hasbro celebrates Lucasfilm’s fall release of the Star Wars Trilogy on DVD with the Original Trilogy Collection of authentically detailed figures, vehicles and lightsabers. The collection will recapture the magic of the first three Star Wars film releases, bringing back the memorable black-and-silver retro package look and collectible new versions of the earliest Star Wars toys. In addition, Hasbro is bringing back one of the most legendary spaceships in the galaxy: the Millennium Falcon, available for the first time since 1996.

Driving full-speed ahead into 2004, TONKA continues to deliver what today’s rough and tough little guys want: action, attitude and adventure. The brand enhances its fun line of vehicles and playsets with this year’s massive new addition, the TONKA TOUGHEST MIGHTY TRUCK and the new high-energy, off-road super charged TONKA TOUGH TRUCK ADVENTURES vehicles, equipped with T-Shift technology to unlock hidden vehicles and exciting features and turn these awesome rescue vehicles into the ultimate rescue trucks.

The world of action figures has taken an evolutionary step forward with XEVOZ, a brand new innovative action figure line from Hasbro that marks the convergence of action figures and game play. XEVOZ enables kids to build, customize and then battle within a dynamic, multi-level game. XEVOZ parts are totally interchangeable and offer millions of combinations, so kids can xevolve their figures into their most powerful warriors imaginable.

Children around the world love Pokémon and continue to make it one of the most watched animated programs on television. Hasbro teams up with Pokémon USA and 4Kids Entertainment to launch a brand new line of Pokémon toys that give kids the chance to collect and battle with their favorite characters. This new wave of Pokémon excitement is being driven by the recent success of the Pokémon Advanced program theme, which debuted in the number-one spot last fall on Kids’ WB!, and features more than 120 new RUBY and SAPPHIRE characters.

Last year, Hasbro reintroduced MICRO MACHINES, the brand that launched the “micro�? vehicle category more than 15 years ago. Hasbro’s 2004 MICRO MACHINES line continues to deliver “massive action in a micro world�? with vehicles and playsets that give kids an entire universe of action in the palm of their hands. The MICRO MACHINES line’s basic vehicles feature a new “real car�? segment with the coolest licensed cars. There’s even more big news in the 2004 micro world with the gravity-defying magnetic technology and stunt action of the super cool ANACONDA AUTOWORKS segment.

A brand new line for Hasbro, RAVE MASTER is an exciting new way to combine action figure collecting and competitive game play, based on TOKYOPOP Inc.’s highly anticipated, adventure-packed anime series that will air on Cartoon Network. The Hasbro RAVE MASTER line offers all the elements kids will want to play out their own battles and quests, including: customizable action figures with interchangeable parts and wearable gear based on the show; an electronic sword; and, game play sets that incorporate mini action figures.

Information on these and other Hasbro brands can be found at www.hasbro.com.

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

# # #

2004-02-15 - TRANSFORMERS: Hasbro Celebrates 20th Year of Transformers

Tony_Bacala — Tue, 11 Apr 2006 12:52:34

Submitted By: Tony_Bacala

TRANSFORMERS: Hasbro Celebrates 20th Year of Transformers - Feb 15, 2004

Kids and Collectors Make TRANSFORMERS robots One of 2003's Top Boys Sellers

Following yet another year of soaring popularity as seen by double-digits sales increases, Hasbro's TRANSFORMERS brand celebrates its 20th year in 2004 as the legendary kid and collector favorite also known as ROBOTS IN DISGUISE. From Hasbro's action figures to the Cartoon Network animated series, Dreamwave comic books and the upcoming Atari video game, a new generation of kids have discovered the thrills of the TRANSFORMERS saga.

This year Hasbro will continue to provide kids with plenty of unique new TRANSFORMERS action figure play, delivering another riveting theme called TRANSFORMERS ENERGON. The celebration continues with a new segment of authentic licensed vehicles called TRANSFORMERS ALTERNATORS that change from well-known car brands into cool TRANSFORMERS robots. Long-time fans and kids can continue to look for new releases from the TRANSFORMERS UNIVERSE line, a collection of the best TRANSFORMERS toys from years past. Finally, as a crowning touch for 2004, Hasbro will introduce a 20th Anniversary special version of the heroic OPTIMUS PRIME robot as a fan-requested tribute to the original 1984 toy.

For all the latest TRANSFORMERS news and photos, as well as history and character bios, visit www.transformers.com. Highlights of the 2004 TRANSFORMERS line, recommended for children ages 5 & up, include:

TRANSFORMERS ENERGON

TRANSFORMERS ENERGON is the next installment of the legendary storyline of the AUTOBOTS versus the DECEPTICONS. Though disabled at the end of TRANSFORMERS ARMADA: THE UNICRON BATTLES, UNICRON, one of the most evil TRANSFORMERS characters ever, continues his quest to rule the world. In this new story, UNICRON has set his sights on stealing Earth’s energon -- the one energy source that will bring him back to power. But OPTIMUS PRIME intends to stop this evil plot before UNICRON can reactivate. OPTIMUS PRIME utilizes the ‘SPARK OF COMBINATION’ to mobilize his small AUTOBOT force to combine, or POWERLINX, to create larger, more powerful robots. But the threat of the DECEPTICON is great this time. OPTIMUS PRIME will need the power and strength of the largest AUTOBOT robot yet, OMEGA SUPREME, in order to stop this evil plot. Will the AUTOBOT forces in their new POWERLINX combinations be enough to stop the DECEPTICONS in their quest to revive UNICRON?

Kids can combine TRANSFORMERS ENERGON toys sold by retailers at many different price points to create an almost limitless number of possibilities. In January, kids can tune into the new TRANSFORMERS ENERGON program on Cartoon Network.

TRANSFORMERS ENERGON OMEGA SUPREME FIGURE
(Approximate Retail Price: $49.99)

As the AUTOBOTS battle UNICRON, the OMEGA SUPREME character is the largest AUTOBOT robot and the ultimate combiner in the quest for energon. The figure stands at an incredible 16 inches in robot mode and it is actually two vehicles – and awesome construction crane and a space battleship -- that combine to make a super robot or train. A third attachment becomes the head in the robot mode. Like UNICRON, OMEGA SUPREME is action-packed with electronic lights and sound, additional mechanized features, firing projectiles and mini-con posts. OMEGA SUPREME can also combine with the new OPTIMUS PRIME figure for even bigger TRANSFORMERS ENERGON play. OMEGA SUPREME will be ready to battle this fall.

TRANSFORMERS ENERGON ULTRA FIGURE ASSORTMENT
(Approximate Retail Price: $24.99)

The TRANSFORMERS ENERGON ultra figures feature triple-change combining action and the ability to draw on either �?HYPER POWER�? or the ‘SPARK OF COMBINATION�? for the ultimate TRANSFORMERS ENERGON battles. Each Ultra figure employs projectiles and electronic sound to aid in the quest for the energon energy source. LANDMINE is an AUTOBOT EARTHMOVER that first combines to form a large construction vehicle. As with other AUTOBOTS in the TRANSFORMERS ENERGON line, LANDMINE changes from vehicle to robot with a gunner station. LANDMINE’S pieces combine using the ‘SPARK OF COMBINATION�? for a powerful POWERLINX robot or an even larger vehicle. BULKHEAD, another triple-change Ultra figure, is an AUTOBOT helicopter that has POWERLINX capability and employs sound and projectiles in the battle against the DECEPTICONS for control of the energon. The Ultra assortment also includes SCORPONOK, and ENERGON TIDAL WAVE.

TRANSFORMERS ENERGON SUPER OPTIMUS PRIME
(Approximate Retail Price: $39.99)

The TRANSFORMERS ENERGON version of the legendary hero OPTIMUS PRIME features the classic robot that converts to a truck cab, but the trailer converts to an energon tower, which is a key element in the new TRANSFORMERS theme for 2004. Plus, each vehicle in the TRANSFORMERS mobile force can POWERLINX with OPTIMUS PRIME as an arm or leg, and can unlock sound effects! The mobile force vehicles can be stored in the OPTIMUS PRIME figure’s trailer mode.

TRANSFORMERS ALTERNATORS
(Approximate Retail Price: $19.99)

The feel of the TRANSFORMERS G1 line is back with unparalleled articulation in the all-new TRANSFORMERS ALTERNATORS line. Each robot changes into an authentic licensed car that is highly detailed and realistic. The 1:24 scale figure even has realistic tires and adjustable seats for an incomparable authenticity! These racers will be revving up their engines and heading to the aisle in spring 2004. The first models available will be the SUBARU IMPREZA WRC, DODGE VIPER SRT-10, and the JEEP WRANGLER.

TRANSFORMERS 20th ANNIVERSARY OPTIMUS PRIME

(Approximate Retail Price: $79.99 – 89.99)

The TRANSFORMERS 20th ANNIVERSARY OPTIMUS PRIME is a fitting tribute to the ultimate defender of Cyberton with bigger and better features than ever! This all-new figure features die cast parts, rubber tires, and spring-loaded suspension. This powerful hero boats unique accessories including data-com interface screens on each arm, an ENERGON AXE, Ion Blaster, MEGATRON style weapon and a windshield that opens to reveal a light up Matrix Annex. This deluxe collectible version of the AUTOBOT leader has detailed points of articulation and easily converts into the classic semi-truck. The product will be available beginning this Spring.

Also available in 2004 are these new TRANSFORMERS toys:

(All ages 5 & up)

TRANSFORMERS UNIVERSE

DELUXE FIGURE ASSORTMENT, 15 new figures, available Aug-Nov, ARP $9.99. ULTRA FIGURE ASSORTMENT, 10 new figures, available Aug.-Jan, ARP $19.99

TRANSFORMERS Energon

Basic figure assortment, 15 new figures, available Jan.-Oct., ARP $6.99 Deluxe figure assortment, 12 new figures, available Jan.-Sept., ARP $9.99, Mega figure assortment, 8 new figures, available Jan.-Oct. ARP $19.99 Role Play Assortment, ENERGON BLASTER, DECEPTICON Blade, available July, ARP $19.99- $22.99

2004-02-10 - Hasbro Arrives at Toy Fair 2004

Tony_Bacala — Tue, 11 Apr 2006 12:52:04

PAWTUCKET, R.I., February 10, 2004 – Building on a strong performance by many of the Company’s core brands as well as a host of its new, innovative product introductions in 2003, Hasbro, Inc. (NYSE:HAS) hits the ground running at Toy Fair 2004 as it unveils a line of toys and games brimming with iconic brands, the latest technologies and highly creative offerings providing “something for everyone.�?

Hasbro Arrives at Toy Fair 2004 Loaded with the Industry’s Premier Brands and a Wide-Range of Innovative New Toys and Games for the Entire Family

From the G.I. JOE brand’s 40th anniversary, to FURREAL FRIENDS LUV CUBS, to the highly anticipated DUEL MASTERS Trading Card Game, and the latest introduction for the popular TRIVIAL PURSUIT brand with the “1990’s Edition,�? Hasbro is once again geared up to bring to market a highly entertaining and diverse product line.

“Hasbro enjoyed a strong 2003 because we are staying true to our strategy and delivering on our promise of product innovation that our customers can enjoy at a good value,�? said Al Verrecchia, Hasbro’s President and C.E.O. “Our 2004 product line once again leverages our unmatched brand portfolio, which gives us the flexibility to continually create new and exciting product across a variety of existing and new brands.�?

Highlights of Hasbro’s 2004 toy and game lines include:

BOYS

G.I. JOE: VALOR VS. VENOM VOICE F/X DUKE

The G.I. JOE: VALOR VS. VENOM VOICE F/X DUKE features an innovative new technology that not only enables the figure to talk and shout commands, but its mouth and facial features realistically come to life at the press of a button. For the first time, kids can control the intensity of their voices and expressions! (Approx. $14.99; Available in fall.) The VOICE F/X feature will also be featured in the figure based on the G.I. JOE team’s new nemesis, VENOMOUS MAXIMUS (Approx. $19.99), and a U.S. Marine figure (Approx. $19.99) in the realistic military segment.

G.I. JOE BRAND’S 4OTH ANNIVERSARY
Forty years ago, Hasbro revolutionized the toy industry and the way boys play by introducing G.I. JOE, the world’s first action figure. Generations later, the G.I. JOE brand has become synonymous with action and heroism and leads millions of boys through endless hours of backyard adventures.

For kids at heart, Hasbro will also celebrate the 40-year heritage of the G.I. JOE brand with a special 40th ANNIVERSARY COLLECTION that recaptures the nostalgia of the first G.I. JOE 12-inch action figures in authentically detailed packaging, uniforms and accessories. (Approx. $34.99; Available now.)

TRANSFORMERS ENERGON OMEGA SUPREME FIGURE

As the AUTOBOTS battle UNICRON, the OMEGA SUPREME character is the ultimate combiner in the quest for ENERGON. The figure stands at an incredible 16�? in robot mode and it is actually two vehicles -- an awesome aircraft carrier and a battle train -- that combine to make a super robot. OMEGA SUPREME is action-packed with electronic lights and sound, additional mechanized features, firing projectiles and holds MINI-CON figures. OMEGA SUPREME can also combine with the new OPTIMUS PRIME figure for even bigger ENERGON play. (Approx. $49.99; Available in fall)

BEYBLADE

Hasbro’s BEYBLADE was one of hottest toy lines in 2003 and the BEYBLADE phenomenon continues with more than 15 million BEYBLADE tops in kids’ hands in the U.S. alone. Big news for this year’s line is ENGINE GEAR tops, which are an important part of the new BEYBLADE G-REVOLUTION programming that will debut on ABC Family this fall. Each top has a new turbo winder and clutch mechanism that allows the player to unleash ultimate strategy by releasing the top into hyper mode at the height of its power. Hasbro will work the ENGINE GEAR feature into other BEYBLADE gear, including the R/C Top with Launcher and Deluxe Launchers. Later this fall, BEYBLADE fans will be introduced to the HARD METAL SYSTEM of tops. Offering superior performance in the BEYSTADIUM, each of four new HARD METAL SYSTEM tops features die cast metal parts. These powerful tops will come with a cool new compact carrying case, a unique launcher with the HARD METAL SYSTEM locking key to assemble your HARD METAL SYSTEM top and a ripcord. (Approx. $6.99-9.99; Ages 8 & up; Available this fall.)

TONKA'S TOUGHEST MIGHTY DUMP TRUCK

This steel truck can withstand rough and tough play and haul twice as much as the classic MIGHTY DUMP TRUCK. The tough grip handles make it perfect for grabbing and dumping objects from the steel, oversized dump bed. Massive rugged tires enable the truck to traverse the roughest terrain. Kids will love the loud electronic honking sound that lets out a mighty scream. This truck is so tough, it’s guaranteed for life! (Approx. $29.99; 3 & Up)

NERF NITE JAM BASKETBALL

Now kids can play basketball anytime and anywhere with the new NERF NITE JAM BASKETBALL. Powered with FIRE WIRE technology, this light-up basketball allows kids to play basketball inside or outside, in the light or dark. (Approx. $39.99; Ages 6 & Up; Available: Fall)

XEVOZ

Action figures take an evolutionary step forward with XEVOZ™ - the convergence of action figures and gaming. XEVOZ are the first action figures kids can construct, customize and competitively battle in a fun strategy game. First, build your poseable figure with the kit. Then, battle an opponent’s figure using the special die, the BATTLE HELIX™. With each roll, a player dismantles the opposing figure piece by piece. Finally, xevolve your action figure by adding the new parts to create a more powerful warrior. Each XEVOZ character and species has a unique set of strengths and a compelling story. The web site, www.xevoz.com, allows players to build and battle virtual XEVOZ, as well as showcase their own unique character creations and learn more about the world of XEVOZ. (Approx. $6.9914.99; 6 & up)

SUPER SOAKER MONSTER ROCKET

The SUPER SOAKER MONSTER ROCKET delivers great flight and launching performance with the wet and wild excitement of the SUPER SOAKER brand. The towering seven-foot inflatable rocket can reach over 100 feet in the air. Just add water to the launching station, use the simple pump mechanism to pressurize the rocket, and watch the rocket take off into the sky. When the MONSTER ROCKET is launched, a huge, water vapor is released, simulating a real rocket take off! (Approx. $29.99; 8 & Up; Available: Spring)

FURREAL FRIENDS LUV CUBS

The FURREAL FRIENDS LUV CUB is the latest, highly realistic offering from the FURREAL FRIENDS brand. First it was the FURREAL FRIENDS cat…then GO GO MY WALKIN’ PUP. Now, just watch as the FURREAL FRIENDS LUV CUB’s arms open wide, then pick him up and give him a real hug. THE FURREAL FRIENDS LUV CUB loves to play – peek-a-boo is his favorite game – he’ll cover his eyes and peep out at you. The FURREAL FRIENDS LUV CUB features high-level mechanical movements like no other FURREAL FRIEND before it. PANDA, POLAR and BROWN bears are the first members of the LUV CUB family to be introduced in the fall of 2004. (Approx. $29.99; Ages 4 & Up; Available: Fall)

SECRET CENTRAL PROM SPECTACULAR PLAYSET

Everyone in the Class of ’04 is primed for prom! The SECRET CENTRAL Prom Spectacular Playset captures all of the magic moments when class couple Madison Merriweather and Michael Milano are crowned King and Queen! The playset comes with a stylin’ pink limo, the perfect set of wheels for prom royalty! The set also comes with two notes, a crown, butterfly purse and cell phone, corsage, camera, two class photo sticker sheets and a class yearbook. The playset also provides new locker combinations that unleash the behind-the-scenes scoop about the prom! (Approx. $14.99; 4 & Up; Available: Fall)

MY LITTLE PONY TWINKLE TWIRL’s DANCE STUDIO

All the ponies are practicing their dance moves in preparation for the Friendship Ball at TWINKLE TWIRL’s DANCE STUDIO. TWINKLE TWIRL is included and spins to music and lights on the playset’s rotating dance floor! (Approx. $29.99; 3 & Up; Available: Fall)

TWEENS

VIDEONOW

Following an amazingly successful launch in 2003, VideoNow – Hasbro’s first-ever, kid friendly, personal video player – continues to build momentum in 2004 through expansion of its already impressive video disc library. New titles in the VideoNow library include popular programming from Nickelodeon as well as popular episodes of American Idol, NBC’s Fear Factor, ABC’s America’s Funniest Home Videos and CBS’s I Love Lucy. Exciting new episodes of top rated Nickelodeon shows like SpongeBob Squarepants, Jimmy Neutron, Fairly Odd Parents and The Amanda Show will also be available. (Approx. $49.99 for personal video player; $7.99 for videodiscs; and VideoNow disc 3-packs for $14.99; Ages 6 & Up; Available: Now)

PLAY NOW

The newest entry in Hasbro’s “NOW�? line is the PLAY NOW player. Now tech savvy tweens can digitally record tunes to take with them anytime, anywhere. PLAY NOW is a stylish, pocket-size portable unit that records up to thirty minutes of music and lets kids play six classic arcade-style games! To record music, sounds or speech, simply fold out PLAY NOW’s “hidden jack,�? plug it into the headphone socket on any stereo, television, computer, portable CD or tape player, or MP3 player and press “enter.�? And, while you’re listening to your favorite music, you can also play one of six different games! (Approx. $29.99; ages 8 & Up; Available: Fall)

LAZER TAG TEAM OPS DELUXE 2-PLAYER SET

“Tag, you’re it,�? takes on an extreme new meaning with LAZER TAG TEAM OPS. LAZER TAG TEAM OPS DELUXE 2 PLAYER SET combines hands-on extreme play with a unique video game play-like feature to deliver a one-of-a-kind lazer tag experience. LAZER TAG TEAM OPS features a unique Heads Up Display and Tagger system that provides audio and visual confirmation whenever you accurately “tag�? your opponent. (Approx. $49.99; Ages 8 & Up)

COVER TO COVER Game

Tween girls are sure to flip when they get ahold of the COVER TO COVER game. With three categories, 200 cards, four magazines and an electronic game unit to direct game play, players compete to find the person, place or thing in the magazines the fastest as indicated on the card drawn. The first player to complete the task receives a letter C, O, V, E or R. When a player collects all the letters and the star token, she wins the game. (Ages:9 and up; Players: 2 or more; Approximate Retail Price:$19.99; June 2004:)

STAR SISTERZÔ COLLECTIBLE CHARM GAME

Girls love to spend time with friends and keep up with the latest fashions and STAR SISTERZ is what they’ll be talking about this year. STAR SISTERZ is a collectible charm game that poses fun dares and crazy challenges – sing in public for 30 seconds or go to the mall with all your clothes inside-out! – and then rewards girls with custom-made shiny, silver, collectible charms they can keep on their very own STAR SISTERZ charm bracelet. This fashion-forward game features nearly 100 charms to collect and trade. STAR SISTERZ will be initially offered at Limited Too stores. The first collection is called SunburstÔ. (Ages 8 & up; Available March 2004; Approximate Retail Price: $7.99 Theme Packs, Approximate Retail Price: $2.99 Charm Bracelets, Approximate Retail Price: $19.99 Deluxe Box Set)

PRESCHOOL

WEEBLEVILLE TOWN CENTER

Only Weebles provide kids ages 0-2 with a wacky motion filled world of figures and playsets designed to inspire laughter and dancing and to celebrate the joy of play because fun never stands still! Weebles gather from far and wide to meet at the WEEBLEVILLE TOWN CENTER, a place full of non-stop fun, adventure and exciting motion! Weebles wobble through town…then spin out and about! They can play on the fun Weeble slide and enjoy music that will have them dancing the Weeble Watusi! (Approx. $34.99; 18 mos. & Up; Available: Fall)

DANCE ALONG BOOHBAH

Children will delight in the opportunity to frolic and dance with a Boohbah of their very own. Each of the five cuddly DANCE ALONG BOOHBAHS features six silly songs and eleven unique dances true to their endearing, whimsical personalities. With moving heads, arms and bellies, DANCE ALONG BOOHBAHS will keep children engaged from the top of their heads to the tips of their toes! (Approx. $29.99; 18 mos. & Up; Available: August)

CREATIVE PLAY

LITE-BRITE ILLUMINART EASEL

The LITE-BRITE ILLUMINART EASEL takes traditional LITE-BRITE play and adds drawing and animating with light, not just pegs! In the design of an easel, the LITE- BRITE screen is two and a half times the size of the traditional toy, and it brings the pictures to life as the screen flashes and animates. The screen can be turned over so the other side works as a light up easel, and drawing desk. Kids can trace, connect the dots and color with their markers and then animate their pictures. (Approx. $34.99; 4 & Up; Available: Fall)

ENTERTAINMENT

STAR WARS ORIGINAL TRILOGY COLLECTION

Ever since the classic Star Wars trilogy burst onto the screen in 1977, a new generation of movie and toy fans has continued the tradition of celebrating the past, present and future of the Star Wars universe. In 2004, Hasbro builds on the tradition with the Original Trilogy Collection of authentically detailed figures, vehicles and lightsabers, this time celebrating Lucasfilm’s fall release of the Star Wars Trilogy on DVD. Hasbro’s Original Trilogy Collection will recapture the magic of the first three Star Wars film releases from the late 70s and early 80s for a new generation of kids, bringing back the memorable black-and-silver retro package look and collectible new versions of the earliest Star Wars toys. In addition to updated action figure versions of the most favorite characters from the first three films, Hasbro is bringing back one of the most legendary spaceships in the galaxy -- available for the first time since 1996 will be the Millennium Falcon. (Approx. $4.99-59.99; Available in fall)

THE INCREDIBLE MR. INCREDIBLE

Disney/Pixar’s The Incredibles is sure to be one of the biggest animated feature films of the 2004 holiday season. Disney/Pixar’s The Incredibles is sure to be one of the biggest animated feature films of the 2004 holiday season. With Hasbro’s action figure and toy line, kids can recreate all the hilarious antics and rescue attempts by BOB PARR (aka MR. INCREDIBLE), his family and the whole crew of exaggerated, over-the-top, retired super heroes and villains. THE INCREDIBLE MR. INCREDIBLE action figure’s real-feel skin and voice capabilities will make it seem like you have a genuine crime-fighting sidekick. Just push down on his belt buckle to hear him say signature phrases while his mouth actually opens and closes. Push a little harder and watch his chest flex out and hear him shout! (Approximate Retail Price: $24.99)

SHREK WISE CRACKIN’ PLUSH

The WISE CRACKIN’ line of special feature plush has all the comedy of the lovable characters from SHREK 2 in a huggable 12�? size. Kids will love the interactive talking fun they can have with their favorite ogre and mule. When you ask them a question, SHREK and DONKEY will respond, but you never know if it will be with a friendly reply or a wise crackin’ joke! (Approx: $29.99; 5 & Up; Available: May)

GAMES

TRIVIAL PURSUIT® 1990s Edition

The TRIVIAL PURSUIT® 1990s Edition, packaged in a capsule tin, takes players on a journey through the 1990s with 2,400 questions from the past decade sorted in six new categories reflective of the time: Oops, Wired, Viewing, Trends, Important and Hangin. Game play is the same as traditional TRIVIAL PURSUIT®, where players compete to collect all six scoring pieces and answer the final question to win the game. (Ages: Adult; Players: 2 to 4; Approx. $34.99; Available: June 2004)

TIGER TV MISSION: PAINTBALL

MISSION: PAINTBALL brings the fantasy and fun of paintball game home! Through infrared technology, the game features seven levels of interactive game play ranging from beginner to professional paintball player in different environments including forest play, capture the flag, guarding and attacking the fort, to team elimination, and ultimately professional! Scoring is based on difficulty of the enemy hit, accuracy of shots, speed of stage, completion and ability to find secret objects. (Ages: 8 and up; Players: 1 or more; Approximate Retail Price: $39.99; Available: June 2004)

DUEL MASTERSÒ TRADING CARD GAME

After topping the charts in Japan, the hot property DUEL MASTERS is headed to the U.S. Already DUEL MASTERS comic books have sold through their first printing in the U.S. and a DUEL MASTERS TV show will premier prior to the trading card game’s release in the U.S. in March. Hasbro also plans DUEL MASTERS action figures and board games this year. DUEL MASTERS is about battling monsters – or “Kaijudo!�? as players in the know exclaim. With the DUEL MASTERS Trading Card Game, kids assume the role of a great duelist (named Shobu) and battle their opponent with beautifully illustrated, collectible cards showing robot-like creatures. (Ages 10 & up; Available March 2004; Approximate Retail Price: $9.99 2-Player Starter Game; Approximate Retail Price: $3.49 Booster Packs)

DUNGEONS & DRAGONSÒ BASIC SET

The original role-playing game turns 30 this year. Wizards of the CoastÔ will mark the 30th anniversary of DUNGEONS & DRAGONS with a new D&D Basic Set, designed to introduce a whole new generation to the popular, enduring role-playing game. A game board-map is provided to guide new players. The set also includes basic rulebooks, sheets to help players create their D&D characters, a set of D&D dice and D&D Miniatures that can be used as game markers. Wizards is also expanding its line of DUNGEONS & DRAGONS Miniatures with Archfiends™, the newest 3D D&D Minis. D&D Miniatures come ready for battle right out of the box and can be used to play a stand-alone game or as exciting supplements to already-existing campaigns. (Archfiends, Ages 12 & up; Available March 2004; Approximate Retail Price: $12.99.)

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. ©2003 Hasbro, Inc. All Rights Reserved.

For more information:

Boys Toys/Disney – Audrey DeSimone – 401-727-5857; Preschool/Creative Play/Girls – Julie Duffy – 401-727-593, Board Games and Puzzles – Mark Morris – 413-526-2307, Tiger Electronics/Tweens – Gary Serby – 401-727-5582, Wizards of the Coast – Barbara Dawson – 425-917-5614,

(All of the above contacts can be reached at 212-645-2400 from February 10 – 17)

For details on these and other Hasbro brands, visit http://media.hasbro.com.

TRIVIAL PURSUIT® is the registered trademark of Horn Abbot Ltd. for the games distributed under exclusive license to Hasbro, Inc.

Star Sisterz, Sunburst, Duel Masters, Dungeons & Dragons, D&D and Wizards of the Coast are trademarks of Wizards of the Coast, Inc., in the U.S.A. and other countries. All other trademarks are the property of their respective owners.