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Hasbro Announces New Adult-Themed Entertainment, Starting With GI Joe: Resolute

Posted on 06-29-2008 at 02:40 AM by REDLINE RSS Feeds
Hasbro Announces New Adult-Themed Entertainment, Starting With GI Joe: Resolute attachment2
News from Hasbro panel at the JoeCon is that they revealed a Pg-13 Adult-themed teaser for an upcoming series called GI Joe: Resolute. There will be deaths, along with tactics and strategies based that part's real-world counter-part.

In relation to Transformers, the first question asked after it premiered was "Will this type of style be done for TFs," and the answer was "This is the new direction Hasbro is taking with all it's properties" - AKA, Entertainment for entertainment's sake, and not directly tying to a toy line. If ET is good, then the product will follow. So yes, and no.

To quote an eyewitness: "And dudes, this was the most unreal thing Ive ever seen. It was like Ghost in the Shell, Stand Alone Complex, but with Duke, Roadblock, Cobra Troopers, Snake Eyes, and freaking guns and death. freaking insane." To read the full report, head on over to Hisstank.com. To discuss this topic, click the DISCUSS button below.
Credit: Hisstank.com
Views: 1,748
DISCUSSION: (Jump To This Thread On The Boards)
Ra88:
Quote:
Part 1: New G.I. Joe Animation for 2009.

G.I. Joe Absolute

Adult themed, PG-13
Highly detailed animation
Designed to bring adult fans back into the market
10 5 minute episodes, 1 10 minute season finale
No distribution decided upon yet.
Could be webisodes, could be tv special, could be DVD, or all 3.
Starts in first quarter 2009
NO LASERS. NO PARACHUTING.
Will have deaths.
Little to no blood (but, from what we've seen, that won't matter)
Focus on core early characters.
No Cobra La.

Producers: Sam Register Jaoquim Desantos
Writer: Warren Ellis
Lead Animator: Dave Johnson


1 minute promo animation shown. Breakdown:


Duke and Roadblock are running through the jungle being chased by cobra troopers. Being shot at. You see Roadblock from behind, running, he stops, turns around, and says "You want some of this!? Come on, come on!" and unloads his machine gun into the camera. Heavy sound of loud powerful gunfire, shell casings fly everywhere.

They continue on and take cover inside what looks like a Cobra bunker. Had a cobra symbol on building. Duke radios in for backup, says the LZ is hot. They return fire back and forth with the Cobra Troopers outside, who are moving in using real world cover fire formations.

Then, we pan up, and see the action from above, when you hear a sword bling. A Cobra Trooper looks up, and he sees Snake Eyes dropping down right on his head. Snake Eyes then proceeds to kick ass one by one using hand to hand combat and sword play.

We pan back into Duke and Roadblock, you hear grunts and bones cracking outside, and Duke asks "What the hell is going on out there?" Emphasis on "Hell". Pan back to Snake Eyes, who tosses one of his smaller knifes across the field at a trooper, lands right in the middle of his helmet, he falls. (Don't show the entry, but you get the point. (Fling, pan, hear the pop, heads looking up, falls slowly, etc).

Snake eyes then goes one on one with the last Trooper, flips him over, takes out his sword, thrusts down into the Trooper's chest, and TURNS IT. Stands up, puts sword back in its holder.

Duke and Roadblock come outside, and see all the Troopers dead. He gives a "whooo" type whistle. Roadblock then says "Ninja? I didn't know we had a Ninja." END SCENE.


This story will not be part of the 60 minute story in 2009. It is a stand alone scene they did to show the new tone of the series and what could be done animation and story wise.

They played it 3 times, and the crowd exploded every time. It really was what you've been waiting for from these childhood toy lines as an adult. As they described it in the panel, while you were playing with these toys as a kid, or even watching the shows and reading the comics back then, what we saw today is what we THOUGHT we saw back then. And what we expect, and why the new versions of the old stuff doesn't play with us now. But, this new direction, PG-13 based adult themed entertainment, should fill that gap, and will be focused upon in the upcoming years, for Joe and all brands it fits with. This GI Joe project is however the first of the new direction for Hasbro.

Characters shown:

Duke
Snake Eyes - Goggles
Tunnel Rat
Gung Ho - No chest out
Lady Jaye
Scarlett
Storm Shadow - mask, hood, mix between 2 styles.

Cobra Commander, Destro, Baroness confirmed. Lady Jaye more like a Starbuck from Battlestar Galactica type role. Not major player. Cobra Commander is ruthless. Not a clown. Emphasized several times.

Cobra Commander being played by 80s cartoon voice of Tripwire, Charlie Adler.

Ninja moves based on real world techniques.

Real guns, real bullets. No parachuting out of planes right before they blow up. People will die. They said they thought about sniping a guy in a parachute on his way down who actually did make it out of a plane in time.

No direct benchmark for success, will include overall promotion, hits, feedback, news coverage, ratings, eventual DVD sales if sold, etc. But XYZ product making XYZ money doesn't need to happen to continue on, its a brand promotion tool.

Entertainment being done first, and well, to stand on it's own, with product to follow, rather than the reverse. This is first outing with that philosophy.

SHOWED A NEW FLAGG. Updated version, crowd applauded. 2 forward runways in front, all same sticker like applications, and updated but similar rest of body. (Animated version only)

Also, they specifically showed the morgue interior, from the FLAGG. Apparently that will be used a lot.

BOTTOM LINE: AWESOME. WHAT EVERY JOE FAN HAS ALWAYS WANTED.
http://www.hisstank.com/
Draven:
Sounds fucking great to me...!
Tekkaman Blade:
10 minutes seem a little short.
Sol Fury:
Neat! Sounds like a Joe show I'd enjoy.
Gigatron_2005:
So, can somebody explain to me why Transformers cant get something like this?
Mr.Roboto:
Quote:
Originally Posted by Tekkaman Blade View Post
10 minutes seem a little short.
True, but so were the Clone Wars cartoons on Cartoon Network and we all saw how much they can cram into a few minutes. Now I want to see a video of this promo.....off to YouTube......
Vangelus:
Warren Ellis??!??!!?!
RabidYak:
If enougth people don't buy into this to warrent more then 60 minuites, heads should roll.

Quote:
Originally Posted by Vangelus View Post
Warren Ellis??!??!!?!
Well he is writing that Castlevania OVA as well, so its not unheard of.
Vangelus:
Also:

GI Joe tends to have an "older" fanbase than Transformers. That said, and to speculate and ONLY SPECULATE, I would not be surprised if this is something that could potentially lead to a similar piece of Transformers media in the future.
NIDARAM12:
No lasers? Gay.
Dolza_Khyron:
Quote:
Originally Posted by Gigatron_2005 View Post
So, can somebody explain to me why Transformers cant get something like this?
because gi joe could only get 60 minutes total of this "adult" oriented gi joe series lol

quite frankly, not sure if i'd like it like this.

i enjoyed the lasers

besides do you remember what happened the last time transformers had something adult oriented?

*kissplayers comic*
Macross7:
While it sounds cool, I wonder why they are not having a more kid friendly version as well. If the movie is coming out, there will be a lot more younger fans into GIJoe in 2009. Seems Hasbro would want a cartoon that could be aired on Saturday mornings instead of something parents might not want the kids watching.
Dolza_Khyron:
Quote:
Originally Posted by Macross7 View Post
While it sounds cool, I wonder why they are not having a more kid friendly version as well. If the movie is coming out, there will be a lot more younger fans into GIJoe in 2009. Seems Hasbro would want a cartoon that could be aired on Saturday mornings instead of something parents might not want the kids watching.
these are only 5 minute long episodes, coming out direct to dvd i bet

i suspect hasbro has a full new cartoon planed to come out shortly before, or after the release of the gi joe movie, for the kids, maybe animated by the same studio as tfa or something.

that is the one i'm looking forward to
Belgrath:
Even though I'm no Joe fan, I like the sound of that. (I hope it's better than Sigma 6, and less of the anime stuff)
Cungitron:
I had quite a few GI Joe/Action Force toys as a kid (not any more. Tf's now) and saw a few of the cartoons and this really sounds good.

Really hope Hasbro does the same with Transformers.
silentdarth:
Sounds cool to me.
Spider Striker:
Another non-Joe fan, but that does sound rather awresome, even if short. Plus, can't go wrong with Warren Ellis.
Lupis Convoy:
I'd check it out.. that's for sure.
Brandon:
Sounds like it could be pretty cool.
REDLINE:
Re-named thread, moved to N&R, and FP'd. thanks.
Soundwave84:
dude it sounds freaking awesome!
Gryph:
Quote:
Originally Posted by Gigatron_2005 View Post
So, can somebody explain to me why Transformers cant get something like this?
I would assume at least part of it is due to GI Joe being significantly older than Transformers. Look at Hotwheels and Barbie. They've been around just as long, and also get many adult oriented product. Eventually, I'd say Transformers will get this sort of treatment outside the movie. You're just going to have to wait another 20 years or so.
REDLINE:
I think you grossly underestimate the situation, Gryph. I think there will be one, and a heck of a lot sooner than 20 years. the hints are already there.
ZeroMayhem:
I like the sound of this!
Ceasar121:
Yeaaaaaaahhhhh!!! This is just the beginning, mark my words. If they didn't say they were only doing this with GI Joe, Transformers would be the only other property that it would makes sense for them to try this with!!! Even if it's just a direct to DVD movie or something, it'd be pure win.

I'm defintely looking forward to this.
RabidYak:
Quote:
Originally Posted by Ceasar121 View Post
If they didn't say they were only doing this with GI Joe, Transformers would be the only other property that it would makes sense for them to try this with!!!
I don't know about that, i'd like to see what parts an Adult-themed Mr Potato Head would come with.
BB Shockwave:
Awesome...

Trouble is, I like TFA too much for it to be replaced by another series...

It would be cool, though, if this same crew would take old/new Marvel/DW/IDW classic stories and make a direct-to-dvd one-shot of them, kinda like how DC did with Superman Doomsday and Final Friontier. There are many excellent stories from TF, from Target:2006 through The War Within to Stormbringer, just to mention a few from every era.
Weremole:
Quote:
Originally Posted by Gryph View Post
I would assume at least part of it is due to GI Joe being significantly older than Transformers. Look at Hotwheels and Barbie. They've been around just as long, and also get many adult oriented product. Eventually, I'd say Transformers will get this sort of treatment outside the movie. You're just going to have to wait another 20 years or so.
It has really nothing to do with how old a franchise is but if there is a market and if they want to pimp stuff to them.

Wich is why I imagine the best way to see Hasbros new direction is to look at Bandai Japan. Their approach is similar. (Among others but bear with me.)

Take Gundam SEED 25th CE Stargazer. Short, adult-themed releases for a youth oriented show. (SEED never didn't do gore, but gore and the approach Stargazer had are two different things. See the first episode of a beautiful hovertank VS mobile suit bout and you see the similarity to the Joe thing.) If sucessfull = ad modelkits.

Or Gundam Unicorn. Novel series for older readers who enjoyed the franchise in the 70's. If liked then = modelkits.

Its an approach I've seen elsewhere wich'll be fun to see aknowledged in the West. Now lets hope that it won't be grimdark and fake-adult in the long run.

The question is how this could work on TF. Short supersweet animated bits are fun. But if they intend to do anything differently than what we've gotten they will probably have to go for Furmanesque G1 high concept sci-fi and space opera or the stuff we've allready seen in the movie but with G1/Classics models.
Incepticon:
This is all I have ever wanted from Transformers - a more mature version of G1 style & characterization depicting these things as machines that do what everyone does in war: kill *and* die. Dreamwave's G1 comics came close and Don's artwork pretty much epitomized the way I want to see TF's depicted in terms of old school style mixed with modern updates and realism, so hopefully we can eventually see something like that again, whether it's another comic series - or best of all - a new animated show.

I'm pleasantly shocked this is something that Hasbro is even considering.
Fit For natalie:
Isn't it GI Joe Resolute? That's what the GI Joe fan sites are reporting it as.
statuesorbust:
sounds like it is going to be what the movie should have been... From what I have seen from the movie so far...
madman1366:
I've been saying it forever now, Hasbro should look to do some more mature themed direct to DVD movies for Transformers. It could also work great for something like this with GI Joe.

That way, there shouldn't be any worries about what they could or couldn't get away with on TV. You can still have on shows like animated for the kiddies and adults who enjoy it, and also have something for the fans who enjoy the more mature stuff. It's pure win!

I've always thought it would be a great way to give classics/universe a promotional outlet. With the movies drawing in more fans than ever before I think the animated movies would really help make the franchise explode.

I also think this is the way to go in the video game era. Teens and younger adults for one reason or another don't really tune in as much for long running TV shows the way they once did. This way, we can get our fix without having to worry about what day and time the show is on, and having it get bumped around to different time slots and stuff like that.
Red leader:
shit yeah!!! this sounds awesome
nkelsch:
We all knew if the fandom grew large enough there would be room for it but GIjoe it makes a lot more sense. I think it is appropriate Hasbro using gijoe instead of their current Number 1 kids franchise.

I am perfectly happy with my TFs being campy instead of hardcore, I am perfectly happy with my He-man never cleaving flesh from bone with his mighty sword, I am also perfectly happy with Mario continuing to bonk bowser with a turtle shell for a kiss from the princess. I don't need blood in my pokemon or Bugs bunny being extreeeeeeeeeeeeeeeme with superpowers in the future.

Not everything needs to be HARDCORE to be better and most times I think it ruins it. I think GIJOE is one of the few series that it actually makes some sense to do that with.

Quote:
I've always thought it would be a great way to give classics/universe a promotional outlet. With the movies drawing in more fans than ever before I think the animated movies would really help make the franchise explode.
You can't make HARDCORE classics direct to DVD video with mature warnings then sell the toys for kids. Watchdog groups would be all over that and in turn it would pretty much hurt Hasbro. They would need an isolated line that was marketed and designed with the adult warnings on them from the start. Which it sounds like what they are doing with GIJOE as it is not a huge appeal to kids right now.
Laser_Optimus:
Sounds awesome. Be interesting to see what comes of this and it'd be kind of cool if they did some Transformers shorts in this vien too. On the other hand I have to say that it would need to not be related to other Transformers product or else you'd have plenty of adult groups on Hasbro's back. Still, looking forward to this one and I'll definently have to pick up the DVDs or watch the webispodes when they come out or whatever.
Noisemaze:
This is the new direction Hasbro is going in???

AWESOME!!!!


DEATH TO ANIMATED!!!!!
NO MORE BABY TOYS!

FREEFALL:
Sounds perfect to me! And I do hope the Transformers are next on the list for a series like this. I've been wondering for a long time why TF's don't have any direct to DVD movies. It seems to help plenty of toy properties like Bionicle, GIjoe, and even Barbie (my girlfriends daughter is CONSTANTLY watching those)

I'd like to see a direct to dvd movie to accompany classics/universe. I think it could only help the line grow.
Ceasar121:
Quote:
Originally Posted by nkelsch View Post
You can't make HARDCORE classics direct to DVD video with mature warnings then sell the toys for kids. Watchdog groups would be all over that and in turn it would pretty much hurt Hasbro. They would need an isolated line that was marketed and designed with the adult warnings on them from the start. Which it sounds like what they are doing with GIJOE as it is not a huge appeal to kids right now.
I understand your view, but I don't think that's true anymore. GI Joe has been selling to kids for over what, 40 years? My little cousins all have GI Joe and or TFs, among other toys. The movies (which are from the toy lines) are PG-13. Most of all, GI Joe is actual HUMAN DEATH. TFs are giant robots which killing would be a lot easier to get away with. Megatron ripped Jazz IN HALF in a PG-13 movie. If Cobra Commander rips Duke in half, I can safely say the movie will not be PG13.

Most of all, GI Joe is symbolically linked to our troops. So they will always sell to kids. It's one of the ways kids are introduced to patriotism. Not to mention, once the movie comes out, kids will be back on it EVEN MORE. So if they were worried about comsumer groups, they wouldn't be planning a GI Joe with Snake Eyes running his sword through people.

In short, Transformers could be a lot more violent and get away with it than GI Joe.
Basketball Jones:
A realistic-styled, PG-13-rated, Transformers where characters actually kill and die?

It's not as though a film came out last year with every one of those qualities with a hotly anticipated sequel arriving soon!

Personally, I think this is a bit odd- these Hasbro licenses have a strong family-friendly image that can only help them in the crucial 6-12 age market. This shouldn't be sacrificed in favor of more mature imagery when Hasbro owns licenses that already cater to more mature audiences.
Lt. Faceless:
I'll respond after i pick my chin up off the floor.......HELLZ YEAH,this is the joe cartoon i have wanted since i was a kid.I can't wait for this.
Velcrohead:
I think this will be a great move for GI Joe.

But let's be honest...Transformers has had death ever since 1986. Gruesome awful deaths.
Johnator:
This is AWESOME news! Now if we could get rid of Animated and have a show like this it would be a dream come true.....Or at the very least get rid of Animated and make a new show that is slightly more geared toward a less campy side it would be great. Can't wait to watch it.
Ash from Carolina:
Another step in Hasbro's brillant move not to put all their eggs in one basket. Seems like all the brands are offering different things because someone got really smart and figured out everyone doesn't like the same things. Instead of GI Joe only as a kids brand they are going to attempt something for the adult part of the branding that would turn their nose up at Sigma Six. Plus being short means less load time to get the fans with slower internet connections.

If we look at how Hasbro will try something new with one brand and then try it later with another brand there seems like a good chance at something like this for Transformers.

We've got Animated aimed at the kids market, live action franchise aimed at teens, so to open up a new front for the adult segment of the hobby doesn't sound like a bad idea at all. Will be cool to have yet another choice to help cover all the diverse tastes out there.
Ceasar121:
Ummm. yeah. Hasbro would never rest one of their top five childrens franchises on the strength of a cartoon aimed away from the target demographic. Animated is here to stay, thank goodness.

I mean, cmon, toys are aimed at kids. Therefore, given the option between A)kids show and B) adult themed show, if Hasbro has to pick one, the kids win. I'm hoping, due to the popularity of animated, that Hasbro sees a chance to market outside their target demographic, to teens (and thus adults). If animated loses popularity, Hasbro will ramp up efforts to ages 5-12, and put adult themed TF on the back burner. So honestly,animated haters should root for the success of said show, because it success increases the chance we get what we want.
Godconvoy:
This is one of the greatest things EVER!!!
madman1366:
Quote:
Originally Posted by nkelsch View Post
We all knew if the fandom grew large enough there would be room for it but GIjoe it makes a lot more sense. I think it is appropriate Hasbro using gijoe instead of their current Number 1 kids franchise.

I am perfectly happy with my TFs being campy instead of hardcore, I am perfectly happy with my He-man never cleaving flesh from bone with his mighty sword, I am also perfectly happy with Mario continuing to bonk bowser with a turtle shell for a kiss from the princess. I don't need blood in my pokemon or Bugs bunny being extreeeeeeeeeeeeeeeme with superpowers in the future.

Not everything needs to be HARDCORE to be better and most times I think it ruins it. I think GIJOE is one of the few series that it actually makes some sense to do that with.



You can't make HARDCORE classics direct to DVD video with mature warnings then sell the toys for kids. Watchdog groups would be all over that and in turn it would pretty much hurt Hasbro. They would need an isolated line that was marketed and designed with the adult warnings on them from the start. Which it sounds like what they are doing with GIJOE as it is not a huge appeal to kids right now.

Whoa, dude get a grip! Nobody is saying HARDCORE. Just more mature than what we're getting right now.

I'm not talking about blood and guts, that would be more rated R.

This is talking PG-13. As the movie was PG-13 and had a toyline aimed at kids.
lars573:
Quote:
Originally Posted by Noisemaze View Post
This is the new direction Hasbro is going in???

AWESOME!!!!


DEATH TO ANIMATED!!!!!
NO MORE BABY TOYS!

Lulz! Not likely. What we might get is a few DTV universe movies. Where as Animated will go strong on saturday mornings for the kids.
JusticeSabre:
That sounds pretty dope.
5 minutes here, 5 minutes there...
At the end, we'll prolly see an hour long DVD collection.

I'd absolutely LOVE to see a retcon of G1 Season 3 using Classics (2.0) designs.
Something that picks up right where TF:TM left off... but goes the RIGHT way.
Shin Densetsu:
Actually I think something for Transformers is already in the works, gijoe is just the first from what I gather, and it doesn't seem like it will be the only brand going this route.

I've heard quality is up there with Animatrix, a fellow tanker described it as up there with Ghost in the Shell. Next year is the 25th Anniversary of TF so a PG-13 TF series told in the same format would not be surprising.

In fact, expect it. The cartoon for Hasbro is part of a long term plan, and I don't think its limited just to gijoe, it sounds like its planned for other brands too.
 
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