In 2003, Transformers Armada hit its stride and took everyone by storm, exceeding demands and giving fans a long-awaited toy in the form of a supreme class Unicron! The series also launched in Japan under the name Micron Legend where it enjoyed moderate popularity, though Japanese fans could not get enough of the Mini-Cons, called Microns in Japan. The Transformers comics by Dreamwave continued with more miniseries including War & Peace, the second series set in the “modern day” of Dreamwave’s Generation 1 universe. Simon Furman carried on his work, penning the remaining 12 issues of Transformers Armada, as well as the important War Within: The Dark Ages miniseries. Comics were an area of major expansion, as both Dreamwave and Devil’s Due published G.I. Joe VS Transformers crossovers, the first in over 10 years. The UK even got its own dedicated (but short lived) Transformers Armada comic from Panini. Even the toyline underwent expansion, with the new Transformers Universe line launching in June-July as a side-line running parallel to the Transformers Armada toyline, and a short-lived Wal-Mart exclusive Dinobots sideline.