TellTale Games has tons of licensed properties in their library now, from Borderlands to The Wolf Among Us. Could they potentially bring the Transformers to a new group of people that are otherwise unable to find entry into the lore?

For those not in the know, TellTale Games make heavily dialogue tree-based episodic adventure games, occasionally peppering gameplay with quicktime combat scenarios.

I think they could do something like Wolf and the way that introduced the setting to non-comic readers, and it would work pretty well.