Yea, I saw this lastnight during the Magic-Laker game. Prime reminded me of a caveman each time he mentioned "Decepticon".
I'd agree, Prime seemed lacking in way of a vocabulary. My best guess is they couldn't actually get Peter Cullen for the Ad, so they just riped and remixed some lines from the film. Still not a bad ad by any means...Made more sense then the M&M one.
The phone seems nice, but I wouldn't want it transforming on me. I think Prime switched brains with Grimlock. Hey didn't Bay do an LG commercial too at one point?