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Why can't Hasbro be this honest with us?

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Old 01-07-2013, 10:20 AM   #1
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Why can't Hasbro be this honest with us?

Here's a post about a cancelled line from their Star Wars dept:

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Star Wars fans,

The Droid Factory line which was slated for spring 2013 has been cancelled. We were very excited about this line at its inception and wanted to give fans an early sneak peek when we unveiled it at Star Wars Celebration this past summer. Unfortunately since then, through the course of development, we realized that the price would have to be increased and we felt that the value we were adding with the droid parts was no longer substantiated.

As a result, we have decided to rework our 3.75” figure program to create a line that is on-par with the quality and pricing of the Vintage Collection. Many of the figures intended for the Droid Factory will become available in this new line in the fall. We’ll be able to share more news on this at Toy Fair.

We also recognize that there were many hard-to-find Vintage Collection figures in 2012. So, as we shared last December, we will re-release many of these figures this spring before the Vintage Collection goes on hiatus, making way for some of the most exciting new initiatives for SW collectors in years.

Thank you for your continued support and enthusiasm.

Regards,

The Hasbro Star Wars Team
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Old 01-07-2013, 10:27 AM   #2
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Like when they couldn't find a market for the First Edition figures on the usa and told us so, but admitted that a lot of fans really wanted them and that they were still trying to get them to us again in some form, and then they totally did?

Yeah I wish they did that.
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Old 01-07-2013, 11:33 AM   #3
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Because business environment is changing everyday, and even they cannot predict their own future.
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Old 01-07-2013, 11:43 AM   #4
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Like when they couldn't find a market for the First Edition figures on the usa and told us so, but admitted that a lot of fans really wanted them and that they were still trying to get them to us again in some form, and then they totally did?

Yeah I wish they did that.

Except it took Hasbro months to mention the fact the FE line had been subject to retailer interest and many American retailers decided against carrying the line, only revealing that fact when the actual Prime line was coming out.

This wouldn't be such a big deal had they not paraded the FE molds around beforehand and promising them to the US customer base months in advance.
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Old 01-07-2013, 11:56 AM   #5
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Oooohhh.... I don't see this thread going well.
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Old 01-07-2013, 11:59 AM   #6
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I don't think it's always a case of 'dishonesty', as much as things change: climates change, personnel changes, minds change, ideas change, preferences change...

Not everything done by a corporation is according to cold hard math. Sometimes execs- who are people too- simply have different thoughts and feelings about something between prototype and distribution.
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Old 01-07-2013, 01:21 PM   #7
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Because, Clone Wars aside, Star Wars is largely bought by adults.
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Old 01-07-2013, 01:26 PM   #8
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I just think that its different teams running different lines. I see stuff like this out of the Star Wars guys all the time, but we seem to get the runaround a lot (like the FE issue someone brought up earlier).
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Old 01-07-2013, 01:30 PM   #9
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Originally Posted by Autobot Burnout View Post
Except it took Hasbro months to mention the fact the FE line had been subject to retailer interest and many American retailers decided against carrying the line, only revealing that fact when the actual Prime line was coming out.

This wouldn't be such a big deal had they not paraded the FE molds around beforehand and promising them to the US customer base months in advance.
They admitted there was a communication breakdown and apologized for that.
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Old 01-07-2013, 01:32 PM   #10
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You missed the ToyArk forum, which is for non-TF toylines.

This is not TF related.
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