I've spent ~$336 on RotF toys so far...which worked out really well, since I had ~$335 saved up in my 'RotF toy release' account. The only things I still need, of the stuff confirmed to be out, are Mixmaster and Voyager Megatron, which will bring my total to around $400. It's a fair amount of money to outlay now, but my RotF spending is going to decline significantly after this initial burst, since I'm not planning on getting any repaints from this line.

My haul:

Dead End
Depthcharge
Knock Out
Ransack
Roll Bar
Dirt Boss
Soundwave
Rampage
Skids
Chromia
Sideways
Sideswipe
Wheelie
Demolishor
Starscream
The Fallen
Target-exclusive Superion
Optimus Prime
Megatron

 

So far, I've only picked up Rampage, Depthcharge, and Sideswipe, so I'm at $30, approximately (I get a Target Team Member Discount, so I get pay less than the tag price, without tax =D). As soon as my next check comes in though, it goes straight to Leader Prime, unless I see Jetfire.

 

lets see i think i way passed 200 $

soundwave $12 x 2
wheelie $12 x 2
skids $12 x 2
fallen $23 x 2
demolishor $23 x 2
voyager prime $23 x 1
ironhide $23 x 1
leader prime $45 x 2
leader megs $45 x 2
rampage $12 x 2
sideways $12 x 2
sideswipe $12 x 2
chromia $12 x 2
breakaway $12 x 2
mixmaster $23 x 2
going to go get starscream today just 1 though holding of for the leader version.

 

Not including Soundwave because he was a preview wave and out before Wave 1 in my area. On 28th I spent a bit over $140.

Sounds like a lot of TFs, right?

WRONG

I got 2 Voyagers (Ironhide and Starscream), 2 Scouts (Rollbar and Dirt Boss) and 2 Legends (Prime and 'Bee).
That's still a lot for me though since I don't normally buy like this in one go, but definitely not much bang for the buck.