I love how Optimus in these is like a crackpot "I know just what this needs!" These handful of commercials already make these characters more fleshed out despite being entirely for gags and no actual dialogue. It is, though.
Looking for humor in your presentation? Why waste time with wit or satire? Use CROTCH HIT (tm). Twelve trillion home video show clips can't be wrong!
Is it sad that I recognised most of the parts in that vid, including which colored pieces came with which set? Eh, it's classic slapstick, Feral. For a toy commercial aimed at kids that has no dialogue or subtitles, the writer(s) by necessity must resort to the most common forms of humor so it can entertain the largest audience. Sadly, these days wit and satire would be wasted on [most] little kids anyway.
For once Bumblebee is the one getting hurt instead of Megatron. That's karma. HAHA. I love these commercials though. They are entertaining.