I just recieved this at the target I work at in Columbia MD. The item IS available for sale but since there isn't a spot on shelves it's being sent to the back room. Feel free to ask using the dpci to purchase: 087-08-0394.
Hey that's some high quality cardboard right there. Lol. Sorry for no out of carton shot, I was only able to snag a photo while it was on its way from the truck to the back stock shelves.
I work in the toy section at Target. As of last night they were not on the selves, but I'll have to check the backroom next time I am at work.
We've got some official pics on the Resources page: High Tide - Transformers Toys - TFW2005 The little blue sub has a robot mode, the bigger boat is pure playset.
My son is going to love this. I hope they do a giant robot version as well, even if it's like that Giant RB Prime they released last year.