May be made out of cardboard but not half bad. Looks like those who buy anything from their booth can get one of these free. Entertainment Earth Teams with Hasbro to Offer Fun Giveaway with Purchase at San Diego Comic-Con ? Entertainment Earth News
Toyhax.com has been selling dioramas for a while now, and make them at various sizes including ones fitted to detolfs.
Now those are awesome. People who attend SDCC end up with the coolist swag. Just might have to look into ToyHax displays because this is giving me the "itch".
That blue and pinkish one looks absolutely perfect for staging the final battle between Megatron and Optimus Prime.
This will end up for download as soon as they are released. Someone will scan them so people can print their own out.