https://uk.yahoo.com/movies/transformers-4-wins-worst-product-placement-112775556646.html

 

Fully deserved, to be honest. I've never seen a movie that was so obnoxious with product placements - not even the previous movies. :-/

 

Said it before and I'll say it again. I like product placement. Makes it seem like the real world. Although the Bud Light cans all over the ground was a bit much, I'll admit.

 

I agree on that.It makes the movie seem more realisic

 

Agreed.

 

Agree with you 100%, that Bud Light was a bit too much.

 

More like "best" imo. I mean there was an Oreo bot.

 

You mean you guys don't have your homes littered with; giant Oreo™ posters, a large fridge with your favorite Bud Light™ beer, awesome chinese Yili Milk™, a Chevy™ or Bugatti™ for him and her or him and him or her and her, a large Rainbow Dash from your son's/daughter's favorite show, My Little Pony™, Beats™ audio devices for your Nokia™ and Lenovo™ devices, Red Bull™ and Nutrilite™ to get you through the day, and a shrine to everything great about China (patent pending)?

https://www.youtube.com/watch?v=KjB6r-HDDI0

 

Actually, I agree with that - product placement, used in a good way, makes for a more 'real' world.

But AOE's placement was pretty atrocious. The Bud Light being the worst offender, but also gems like 'I just got picked up by Red Bull' while putting a can down...the characters drinking whatever that powder drink was, Tucci's character drinking that soja milk thing, the PILL..it just keeps going on.

Good product placement = not bringing extreme focus to it, but weaving it into a scene in a subtle way. AOE definitely failed that, in my opinion.

 

Oreao Bot was cool. The bud light and mountain dew ones were horrible though.

 

The Bud light scene is only one I can say was excessive.

 

But Dispensor is wesome!

 

You know, I'm surprised that people still bitch and moan about product placement. Yeah if it's excessive ala Bud Light, I can see. But when you walk into a movie called Transformers. You have to expect a shit ton of it, even from the walking cash machines that masquerade as robots (but seriously, would the Transformers themselves count as product placement given their toyetic nature?)

 

Strange how that didn't apply back in the 80's film.

 

Agree with the bold part.

 

A well deserved win. And this is coming from a fan who actually likes the Bayverse toys and general aesthetic. AOE was simply too much schilling of product on screen.

 

I'd say the product placement would go overboard if the actual film the characters are in is also advertised in the very movie that they're also in. Kinda like Cade saying "hey guys, wanna see the new Age of Extinction movie?"

 

somebody already posted that wayne's world scene, right?

 

The whole "Transformium" turning into things scenes was such an obvious, obnoxious product placement commercial it was horrible.

Not only was it a near-fourth-wall-breaking commercial, but it makes no sense in universe.
If the Transformers are made of Transformium then how can Transformium float in the air and just change into anything you want it to?
The Transformers themselves can't do that.

We've gone from the first movie where there was no mass shifting for the sake of "realism" to this movie where you have this floating mass that can change into whatever product regardless of size, mass or composition.

 

Not when a good number of them don't actually have toys.

The 80's film only started on Earth, and even then it was just at the fictional Autobot City. The entire rest of the movie is set in sci-fi locales where the only planet that even remotely would have product placement is the Junkion home world...and even then there's more product placement in Dare to be Stupid as pop culture references than anything the Junkions say.

No, that's poorly executed meta-humor. Only Blazing Saddles, which didn't give a damn about being taken as a serious film (which nobody can seriously tell me is the same case with AoE, not with how vehimently people defend Ratchet's death as something important even though he never did anything remotely significant in any film.)

AoE's product placement was overboard not because there were brand names all over the place, it was overboard because there were brand names all over the place and constantly shoved into your face.

For example; in DOTM, almost all the computers at Sam's workplace are exclusively made by Lenovo, with the name/logo promimently displayed on the back of one monitor all throughout that one scene involving the woman being fired over something about colors. What makes this stand out is how you can not possibly fail to see the name LENOVO written on every single piece of hardware as much as physically possible.

AoE? Well, between the exploding Victoria's Secret bus (which counts because it's placed dead-center of an action scene, forcing the audience to look at it), the aforementioned Bud Light can thing, and of course the fact the movie really got into some deep shit with the Chinese government because the logo was not prominently shown for some tourism company.

The movie was all about blatantly obvious product placement, to think otherwise is to ignore why the Chinese government got so angry over it during production.