Bumblebee, Cheetor, Hotshot, and now Bumblebee. The characters that are meant to relate to the kids in the audience. Cocky, young, a bit ignorant, but still capable. Kids love them. Kids buy all the toys. But, besides there character traits, they have one other thing in common... The color yellow. Why yellow? What's so special about yellow? Is it supposed to be a friendly color? Or a hot-headed color? What's the deal here? What do you think?