I know that the title might be a bit confusing so I'll try to explain. Before a films release, many people will have thoughts on the film through trailers, interviews, announcements etc. Now some of these can be reasonable while others can be outright insane and in hindsight were either sad or funny. Examples I could think up are before the release of Casino Royale when most people were mocking Danial Craig because he didn't look like James Bond so they made fun of him and called him James Blond and James Bland. Another example is the 1989 Batman when there were petitions and threats to boycott the film because of the casting of Michael Keaton as Batman. Can you think of anymore?