As many of you have noticed, Hasbro have recently largely steered away from releasing redecos of toys of popular movie characters as different characters. Instead, they release the redecos as the same characters. And they're often not even redecos anymore - in many cases, they're just the same toys with slightly different color layouts, different paint operations, decals and such. I see a lot of people complaining about that, calling Hasbro "lazy" and the redecos "pointless". First of all, nobody forces you to buy those redecos. Considering there are people who complain about redecos in the first place, you should be thankful that these redecos are similiar to the first versions of the molds. Saved you a lot of money there by not having to buy the same toy twice just because the colors are different. (Of course the OCD completists will buy them anyways and complain regardless - but then again, that's your problem, guys.) That being said - why? Why does Hasbro do all these "lazy" barely-redecos lately? Are they not paying their deco artists enough anymore? Have they run out of plastic colors? Do they just want to screw with their loyal fanbase? Of course not. The answer consists of two components: "Character popularity" and "Walmart is stupid". Simply put, retailers don't like shelfwarmers. And more often than not, stores like Walmart won't understand why Hasbro is shipping the same toy over and over again in five subsequent waves. They don't understand that Bumblebee is an insanely popular character who had a major part in two movies and is loved by kids. All they see is the same unchanged Deluxe Class Bumblebee from four shipments ago, and therefore a potential shelfwarmer. That's one of the main reasons why Hasbro have to do redecos in the first place. By releasing a redeco, they can tell the retailers "See? Different toy!" and get it into stores again. Now, Bumblebee the yellow-and-black Camaro is a lot more popular among kids than than Cliffjumper the red Camaro who looks very similar to Bumblebee, but is a different character who never appeared in the movies. So for Hasbro, it's commercially more viable to release a redeco of Bumblebee as Bumblebee rather than Cliffjumper. And for the same reason, Hasbro try to keep the characters as similar to their onscreen counterparts as possible so kids can easily identify Alliance Bumblebee as Bumblebee, while making him different enough to satisfy those moronic Walmart buying agents.