why oh why hasbro have the need of regurgitation of names for character/toys

Discussion in 'Transformers Toy Discussion' started by redoptics, Sep 25, 2009.

  1. redoptics

    redoptics Banned

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    why dont they come up with new names the unicrn trilogy is littered with them they dont even have have the same characteristics of their g1 counterparts so why even use the same name
     
  2. Sso02V

    Sso02V Injector Has a Posse

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    Why oh why must you make me comment on the coolness of your story, bro?
     
  3. redoptics

    redoptics Banned

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    didnt make you u have a wil no? amigo lol
     
  4. Carl

    Carl Length and/or Girth

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    So they can keep the trademark on them?
     
  5. Yaujta

    Yaujta Not a Bear TFW2005 Supporter

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    To add to the sell-ability of a figure. Recognized names sell more than no-body's.
     
  6. ryan.j

    ryan.j Well-Known Member

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    That.

    and they reuse names because they have the trademark on them in the first place and know they're good to use, rather than their having the legal dept messing about confirming no other action figure has already had the new name the arty types spent two years arguing about before finally using their special formula to come up with something not very good anyway.

    but mainly because the hardcore optimus fans would buy a blister-packed turd if hasbro told them it was optimus turd.
     
  7. redoptics

    redoptics Banned

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    thought trade mark is just a fee you pay every year or so
     
  8. ryan.j

    ryan.j Well-Known Member

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    tell that to hoover. if you don't actively defend a TM you can lose it.

    it's basically why googling, photoshopping and transforming are not officially endorsed verbs too.
     
  9. brr-icy

    brr-icy G1 Collector

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  10. thenatureboywoo

    thenatureboywoo Veteran

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    Because names like Optimus Prime, Starscream, Megatron, and Soundwave sell toys. It's all about the almighty dollar.
     
  11. ams

    ams Generation All Veteran

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    Everything you need is right here, boss.
    Trademark - Transformers Wiki

    It boils down to "use it or lose it".
     
  12. Crumplezone

    Crumplezone Banned

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    We need more names like Brimstone and Overcharge.
     
  13. Sol Fury

    Sol Fury The British Butcher Administrator News Staff

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    Basically the majority of character names are a "use it or lose it" affair. None are immune - Aaron Archer once said they almost lost Megatron one time, and Hasbro did lose Shockwave until very recently.

    I'd prefer to keep seeing names get reused if it means they are not lost. People complained about the changes made for the Insecticon reissues, for example. Well, that's the trade off. You can either have the reused names, to enable them to be retained, or you can deal with the alternate names that never quite manage to sound as good as the originals. I personally think the way it is done right now is fine - there's a good balance of old and new, and a decent circulation of names. Plus most of the ones chosen generally fit what they are paired with.
     
  14. Ziero

    Ziero TFW2005 Supporter

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    According to this, I'm a Decepticon named Steel Bolt

    ....I kinda like it, I can totally use this if I ever have to rename my TFs :lol 
     
  15. thenatureboywoo

    thenatureboywoo Veteran

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    As a side note. If name rally bothers you about a toy, can't you just call it something else. I refer to my TRU Movie Mudflap as Hightower. So it's not like your stuck with a name. You can call it whatever you want to call it.
     
  16. Ash from Carolina

    Ash from Carolina Junior Smeghead

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    I take it you haven't purchased toys in a while if you have to ask the question. Do you think they really wanted to call a figure Autobot Jazz or a GI Joe diver Lt. Torpedo? No, but that's what you have to do if you don't keep using the name.

    I really don't see re-using the names as a big problem because you don't have to buy a figure if you don't think it represents that character and it doesn't stop Hasbro from using that character again in the future. So I passed on movie Bonecrusher because the movie toys aren't my thing, but if we get a new style of toys down the road and a Constructicon named Bonecrusher then I'll get that figure and I'll be glad Hasbro did something to keep the name even if it was used on a figure I did not want.
     
  17. wildfly

    wildfly Lasers, 8 O'Clock, Day 1.

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    The second name a is a little too on the nose in some international markets :) 
     
  18. redoptics

    redoptics Banned

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    thanks man didnt know the use it lose it like i said thought TM you paid a certain amount of money very so often to keep the TM anyways thanks for the info
     
  19. redoptics

    redoptics Banned

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    my point is jazz should be jazz there shouldnt be 10 jazz's thats all
     
  20. mx-01 archon

    mx-01 archon Well-Known Member

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    In that alternative, that means they'd have to release the same damned toy every year. That'd suck.
     

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