It's just the core concept of the toys. It's too irresistible, for anyone with an imagination. And then envisioning such things in the real world. It's a staggering proposition. There was no way I could ignore it. You're getting two toys in one, and yet the sum is greater. It's a toy car, it's a toy robot, and yet it's infinitely more exiting than either on their own. There's the whole mystery and inventiveness of that process of going from one form to another. Couple that with the iconography of the franchise. The Autobot/Decepticon symbols, the metallic lettering, the airbrushed space battles on the packaging. And then you have these unforgettable, monumental character designs. Optimus Prime, Soundwave, Jazz, Bumblebee, Starscream, all so unique and unmistakable. It was too much. The fiction I initially didn't care all that much for, but what really cemented it for me was the work of Simon Furman. I think it was Time Wars that did it. Transformers seemed biblical in scale. The scope of it was incomprehensible. It made a vastly bigger impression on me than any other franchise of the time and that stayed with me. And yet for years, in the days before the internet, it seemed everyone had just moved on. I remember other kids being into it for all of about a year. I definitely wasn't done with it. I was the only one I knew like this, I thought I was alone, to the point where it became that much more personal, almost a single-minded obsession. Great post... I think a lot of us had moments like that when we first encountered TFs. Discovering the extent of it, becoming obsessed, it was at times, mind-blowing. although I was appalled by the Unicron trilogy, and still think Animated was the best thing in decades. Animated, starts out as Transformers as super heroes, battling human supervillains, with the occasional decepticon villain of the week. A lot of people have found this off-putting. Running in the background for the first season is the machinations and manipulations of Megatron. It gradually, at times dramatically shifts gears and does become Autobots vs Decepticons by season 2.