I was wondering about this as I strolled past another devastated TF section in my local Target...why aren't there any competitors in the "transforming robot" genre of toys? I don't mean crappy knockoffs or lame Power Rangers, I mean good quality, Macross-style bots that directly compete against the TF label. Blasphemy, I know, but hear me out. Everything has competition; there are many kinds of action figures, cars have Matchbox and Hot Wheels, and even Nerf has other brands surronding it in the "dart gun" area. So why not transformable robots? Sure, there's a long history in TFs, but since Hasbro "reboots" anyway with each new line, so what's to stop a company from developing their own mythology? And let's be perfectly honest: many recent TFs suffer from their share of problems, opening the door for a higher quality product to take some market share. Poor QC (Deluxe Brawl's shoulder pegs, Blackout's alt mode, the ENTIRE Titanium 6" line) and uninspired repaints (Energon deluxes, Nightwatch Prime) provide more critical fodder and erode public opinion of the finished products as well. The point is, I think there's room for at least one more competitor in this market. Some have provided fringe products, such as the Happywell line, but no one has really attacked the possibilities that I think exist. I for one would welcome a wider selection, and would purchase from both without feeling disloyal. I mean, I own an iPod as well as a Creative Zen Micro, and both coexist in the DAP market. Sure, Apple dominates that one, but Creative is doing just fine as an alternative, and that's what I'm hoping for: a great quality alternative to our beloved TF line, to help satiate the growing appetite that the US is developing for transformable robots. Your thoughts on the topic are appreciated.