Well, yeah, but Hasbro's market has always been "20 times as big." That's not something new or different that's come up in the past year or two. So I don't think that's 'hurt' the 3rd Party market. The point about going cheaper for a character you don't care that much about is a good one, but again I'm not sure those people would be buying [expensive] 3rd Party figures of those characters to begin with. As for CW and TR's 'fun factor,' I will say that I find the transformation of the TR figures I have enjoyable, though perhaps a bit overly easy. It's really the stupidly limited articulation that kills me; I mean, the Deluxes have about the same amount of articulation as the Legends-size figures, and they cost around $25 (IIRC) at most brick-and-mortars around here. I just don't think the recent lines have really "hurt" the 3rd Party market. If anything has, I would wager it's the growing number of companies and re-brandings. Also between Hasbro's seeming decision to stop bringing MP's to the US, Hasbro Asia's crazy-high prices, and TT's recent price hikes, I'm more likely to get and stick with 3rd Party "MP's" than before. Because Hasbro and TT are no longer much, if any, cheaper.