Imagine, we have a full length animated feature coming up, and no one has any clue what it's going to be about. Rampant speculation ensues "I heard Cybertron will transform" "Starscream is going to kill Megatron and take over" "Optimus will upgade to a car carrier and have armor" "Bumblebee will die" Can you imagine the fanboy reaction to Optimus' death on a message board? Or for that matter, Prowl, Ironhide et al? Not only would Hasbro have had to contend with all the angry parents, but all the uber-angry fanboys as well. Rampant calls of boycotts. Pictures of Rodimus with his head torn off. Demand for the comics increase when people give up on the cartoon for good. Would it have happened that way, or am I exaggerating it?