Are you the buyer that as soon as it shows up on BBTS or HTS you're buying it for the full $14.99? And paying shipping on top of that. Or are you the shopper that will check a few stores over a three week period looking for the $11.99 or $9.99 figure? Probably wasting that extra $3 on gas that you could have paid to the online store of your choice and gotten the figure sooner? Spending a few hours here or there popping in at a store. Oddly enough I'm the brick and mortar store guy who ends up wasting quite a bit of time popping in at this store or that store. I'm getting closer to forking over the extra money and get the figure right away than wasting time and spending the extra money on gas anyway.