What is Hasbro's biggest competition?

Discussion in 'The Toyark' started by Bathawk, Apr 23, 2011.

  1. Bathawk

    Bathawk Well-Known Member

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    Hey all just a quick question, supposed to do a com partitive analysis between two companies for school and decided to do Hasbro and one other company.....but not sure who hasbro's biggest rival in the toy industry is...any help?
     
  2. exclusacon

    exclusacon Expert with the Scopes!

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    Mattel?
     
  3. GogDog

    GogDog Logic's wayward son Veteran

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    A crap economy. Also retailers not want to stock good stuff.
     
  4. Crazy Ramjetty

    Crazy Ramjetty marvel's got it good

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    lego?
     
  5. exclusacon

    exclusacon Expert with the Scopes!

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    I got it...KOtoys and Igears?
     
  6. Nachtsider

    Nachtsider Banned

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    Bandai?
     
  7. shibamura_prime

    shibamura_prime Jumpin' Jellyfish! Super Mod

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    As far as toy competitors, I'd say Mattel. But in terms of everything else, I'd go with video games. Kids love them vidja gaims.
     
  8. kryptofred

    kryptofred super-con

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    I was gonna say Fansproject but you beat me to it.

    There used to be a bunch of action figure companies but now all I got is mattel, bandai and playmates.
     
  9. rattimus prime

    rattimus prime Scout Class Prime

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    Bandai? Power rangers, Gundam and Digimon, VS HAsbros Star wars, Transformers, and Pokemon.
     
  10. ZeroEdge

    ZeroEdge Geass'd

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    You forget Kamen Rider, Dragon Ball, Ben10, and probably a crap ton of other licences.
     
  11. Kickback

    Kickback Proud father Administrator Super Mod News Staff

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    Well, in short, themselves.

    Star Wars, GI Joe, Marvel, and Transformers compete against each other, and each is a Hasbro owned/licensed property. Those four are the top action figures. If you want to look at non-Hasbro owned/licensed properties that compete:

    Mattel and their Hot Wheels/Matchbox cars line
    Mattel and their CARS line
    Mattel and their DC Universe line
    Bandai and their Power Rangers line
    Bandai and their Digimon line
    Bandai and their upcoming Thundercats line
    McFarlane and their Halo line
    LEGO and their building blocks against KRE-O
    MegaBlocks and their building blocks against KRE-O

    Girl wise?

    It's My Little Pony and Littlest Pet Shop against...

    Mattel and Barbie
    Mattel and Polly Pocket
    And a number of smaller known companies that pump out pink shit like it's going out of style

    Hasbro has kind of taken the title of "#1 toy company", but Mattel is always on their heels.
     
  12. Gaokaiser

    Gaokaiser Well-Known Member

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    Takaratomy.

    So, they cooperate each other. But, while, they also compete...don't they?
     
  13. KnightHawkke

    KnightHawkke A Man, Who Does Not Exist. TFW2005 Supporter

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    Themselves and poor planning. :wink: 
     
  14. Aernaroth

    Aernaroth <b><font color=blue>I voted for Super_Megatron and Veteran

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    Video games and a youth culture that doesn't seem to have the same room for toys, and where children move on to other things much sooner than in the past.
     
  15. Razorclaw

    Razorclaw Are ya gonna draw pistols

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    I don't why this is happening, I don't think it's because kids are growing up much faster or the video games. When I was a kid and of an age when I got really interested in video games, I didn't stop buying figures.

    I think it has more to do with parents. It's much cheaper for parents to buy some sort of a ball (soccer, basket, etc.) and send the kids out to play sports.
     
  16. updatedude

    updatedude Well-Known Member

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    Although as I understand it, Ben 10 did rather well at one point. And of course, the Power Rangers.

    So I guess, Bandai? But boys toys for Collectors seems to be under the plastic iron thumb of Hasbro at the moment.
     
  17. E. C. R. Former

    E. C. R. Former Is probably insane...

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    Um... no. I have never heard of a TakaraTomy product being sold at retail in the US that wasn't licensed by Hasbro, at least in recent years. Likewise, I've never heard of Hasbro products being sold in Japan that weren't licensed by TakaraTomy. Someone correct me if I'm wrong... and preferably give me some examples.

    Now Bandai on the other hand, they do sell their products internationally under their own banner so they're probably Hasbro's biggest competitors. Unless its strictly domestic in which case it would be Mattel.

    Wait, according to some of these posts, Hasbro's outselling Mattel? Their products have actually outsold Barbie? When did that happen?
     
  18. Gaokaiser

    Gaokaiser Well-Known Member

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    Oh, I wanted to say "They work hard together."...
     
  19. Treadshot A1

    Treadshot A1 Or just 'A1' for short...

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    Bandai. Gundam.

    I'm serious, maybe not in the US, but in Hong Kong I see way more kids buying Gundam than TF's, even TRU stocks Gundam.

    If we discount places where Gundam are so popular and Japanese anime in general is so accessible, then I'd guess...well, it would still be Bandai, followed by Mattel and Lego, for all the reasons other have stated in this thread before me.
     
  20. areaseven

    areaseven Live to Win

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    Not really much of competition, but Buzz Bee Toys and Lanard sell their foam and water guns in their attempt to outsell Hasbro's Nerf line.
     

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