It was the year 1964 and the first line of G.I. Joe: America's Movable Fighting Man was made and sold to boys across the country, and with it came the coining of term "action figure". The line consisted of highly posable and fun to play with toys which would later include to-scale vehicles and the famous "Kung-foo Grip". Thus began the birth of the "action figure". Hasbro was the first company to effectively market toys to boys buy reffering to them as "action figures" not "dolls". The highly popular line did have a competitor, Kenner. Kenner is toy company famous for toys like the Easy-Bake-Oven. Founded in 1947 the company was then bought out by General Mills in 1967 and then made Play-Doh the highly popular modelling compound originally used for wallpaper removal. And in 1977 came a big deal for Kenner the liscnece of Star Wars and the 90 figures that followed after. From 1977 to 1984 selling 300 million toys. The great success launched Hasbro to reinvent their G.I. Joe line into G.I. Joe: A Real American Hero. G.I. Joe: A Real American Hero a highly popular 3.75 inch toy line and a staple of 80's childhood was at the front line of the toy boom of the 80's which followed the story of the Joes, a government group of soldiers who would fight Cobra, a terrorist organization bent on taking over the world. This line was based on a Japanese toy line which also helped create Transformers and blah blah blah we all know that story. On to Super Powers. The DC Super Powers line consisted of toys that had a great sculpt and great playbility, in short if you could not find joy in these toys then you never had one. Enter Toy Biz. Toy Biz was the first company to create Marvel toys (I know there were some before) and after the success of their Secret Wars line Marvel exclusively gave the rights to X-men to them top create an X-men base line. The first wave consisted of Wolverine, Storm, Archangel, Night Crawler, Cyclops, Colosus, Juggernaut, Magneto, and Apocalypse. Each one of these figures came with fun gimmicks and fun accesories. The line latter expanded into 6 series of toys based on the comics and the cartoon, some with great sculpting and some not so great but after the 6th series it expanded the line with a Phoenix saga line, an age of apocalypse line and many more. Toy biz has also tackled other lines like Iron man, The Hulk, he Avengers, Spiderman, The fantastic four, and even Ghost rider, along with man more. That is as far as I will go. These new age toys well.... have no action. They are just crazy articulated and don't have as much playability. While I am not a Marvel Legends or DCU hatter I'm just saying whatever happend to action? Take the new X-men Origins Wolverine (yellow costume) toy what does it do? Well it's articulated and comes with a sword. Now lets take a Series 2 1992 yellow costume Wolverine and what does that come with? Twisting slash action, Pop out claws, and a gun. Now what to you sounds like more fun? I don't hate these new toys, just where's the action? If you think I'm crazy name a current toy and I'll beat it with a better more fun version.