I like them. They look so.... Cool. People have been complaining about them when all the designs have done is what is says on the tin- Transformed. ( I've been wanting to say that for the past 2 weeks) In my opinion Starscream (Judging by the toy Proto) looks like a Transformer that has sold his spark for raw power. The Hulking arms, the freaky legs. He looks monstrous. The helicopter guy (blackout?) looks a bit odd to me. I think it's the arms. Reminds me of a mutant Waspinator. Bumblebee looks- alot like a cool version of Armada Hot Shot. It might just be the yellow though. Also he looks like his chest is made out of lego technic pieces. Not that it is a bad thing. Optimus Prime looks alot like- a picture of THS-02 i saw the other day. He looks a bit scrawny from the waist down. Otherwise he is the most normal of them all. Shame that. It is the head that holds the design back a bit in that the body has to look good with the head. not that i'm dissing the head. I also like the Cybertron Prime element of a retractable face plate. Megatron- He was the first design i saw (when i was trying to avoid the designs i went to Seibertron.com where i was greeted by the designs- so much for avoiding) If this films transformers have the same origins as the Quintessons (which i highly doubt and hope not) then this Megs must have been built as the ultimate weapon. He just looks unnatural, maybe even to the other Transformers. Maybe he is the darth vader of cybertron. He looks like a war machine. my only problem is his lack of helmet in standard mode. So that's what i think really. It loos like Hasbro has its toughest job yet.