So, first time going into Wal-Mart since the movie toys were put out. Not nearly as nice or as organized as Target's selection, but still not bad. Then, as I walk by the checkout lanes, I see a second "island" of toys. Including stuff that wasn't back with the normal toys. Frankly, this is pretty genius of them. Say, for example, a certain kid's parent's don't want to go back to the toy section this time. However, in the checkout lane, there's the Transformers display, and the kid goes crazy over them, resulting in an impulse buy on the parent's part. Is there similar stuff in other stores, or is mine unique? Also, Target had this Rock 'em Sock 'em style Prime and Megatron set. Has that been reported yet?