**I wasn't sure where to put this thread but, I figured since it was about the toys and reviewing them that this should go here. If not: Mods, please move this where it should go. =] ** I've been tossing the idea around about doing my own video reviews for Transformers and the like but had a few questions about the videos and the process and what not and wondered if you all could help. 1) Does the format of the video matter? Specifically: Does it have to show the complete transformation between modes to be a successful review? I've been doing some perusing of Youtube and the forums and that seems to be the standard lately but, also seems to lead to longer videos...which leads to my next question: 2) Does the length of the video matter? Does a longer, more personalized (read: opinionated in one fashion or another) video make for a better review or are shorter ones preferred? I can definitely see the appeal of longer videos; enough time to pour over every inch of the figure, showing every shortcoming and triumph. Does that hold the audiences attention or bore them? 3) (This question is purely out of curiousity - I love the toys and franchise regardless and always will =] ) - Is there potential for profit of any kind through reviewing of Transformers or whatever other franchise/intellectual property? Do the current reviewers have day jobs alongside their reviewing or does their reviewing afford them their lifestyle and wage? Any and all opinions are welcome! I'm really curious to see what all of you think on these factors and will take your opinions to heart when I do my own videos. Thanks!