Update: Hasbro challenge on ASUS "Transformer Prime" trademark rejected.

Discussion in 'Transformers News and Rumors' started by General Tekno, Mar 27, 2012.

  1. General Tekno

    General Tekno Self-Styled #1 Lugnut Fan

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  2. Joe Moore

    Joe Moore Is Not Jim... Administrator

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    That's kinda surprising. I figured that was a slam dunk for Hasbro.
     
  3. General Tekno

    General Tekno Self-Styled #1 Lugnut Fan

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    As did I. There's a one letter difference and it's only the singular/plural indicator at that.

    Could well be because Hasbro doesn't have the "Transformers" mark registered in a competing area to Asus.
     
  4. bellpeppers

    bellpeppers A Meat Popsicle

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    No kidding.
    Huh... guess all them experts out there have another serving of crow.
     
  5. Incepticon

    Incepticon Well-Known Member

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    I knew ASUS must have cleverly exploited a trademark loophole to get away with calling one of their products Transformer Prime, but I was certain Hasbro would nevertheless win this one. Very surprising.
     
  6. Smasher

    Smasher HUNKY BEATS

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    Wow.
    I hope a future episode of Transformers Prime has an evil Decepticon plan called 'Project Asus' that involves stealing some kind of Cybertronian tech or something.
     
  7. Joe Moore

    Joe Moore Is Not Jim... Administrator

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    I haven't read too much into the case. So I'm not sure how it was argued by either side. Hasbro's legal team could have made a critical mistake in their approach to this, or could have done a poor job of presenting how "Transformer Prime" could easily be confused as a licensed or endorsed Hasbro product.
     
  8. Composite Ghost

    Composite Ghost Motorized Transformer

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    Looks like I should have no problem trademarking the name Deceptive Con.
     
  9. Rogzilla

    Rogzilla Well-Known Member

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    This is an excellent decision for those who cannot think of original names. Watch as the Amazing Spidermen comes out next. What, they changed a letter, dropped the hyphen and are releasing it in a market space different from Marvel's property, so why not?
     
  10. Oberoniss

    Oberoniss DOESN'T-EXIST BABBU

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    Well, that sucks.
     
  11. Noideaforaname

    Noideaforaname Pico, let's go up to Zuma

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    Odd how "Airachnid" was deemed "too similar to Arachnoid" yet this thing was totally fine. I'm guessing it's since ASUS's tablet doesn't really compete with Hasbro's toys/TV shows/characters.
     
  12. Angelwave

    Angelwave Physical Maintenance.....

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    :lol  I would love it.
     
  13. G1_Cindersaur

    G1_Cindersaur Banned

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  14. Robogeek28

    Robogeek28 Who're you calling a geek?

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    As would I, that's a cool idea.
     
  15. Alucard77

    Alucard77 Kaon Gladiator Champion

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    Hate to say it, but when I buy my laptops, I don't really give a shit if it is called lunar space landing or transformer prime. It serves a big fat 0% on my decision process.

    Also, it's not like that Laptop was targeted to the same target as the Transformers Prime was.

    I for one am happy that this lawsuit failed. There are way to many lawsuits filed that for stupid trademark infringements. This could have been an honest mistake.

    I am not sure how capitalism is supposed to flourish when everything and your grandmother is patented. Where is the ingenuity in that?
     
  16. PlanckEpoch

    PlanckEpoch Just a regular old plumbus

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    I'd love to know more details about the court deliberation. Perhaps Noideaforaname has a point here? The rejection might be based on the fact that the tablet is in no way a competitor to Hasbro's toy line, therefore the judge felt that was grounds to reject Hasbro's claim.
     
  17. Kylehudson14

    Kylehudson14 On when I'm on

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    THANK YOU! Finally someone realizes it! They were stupid to sue because they're not even competitors w/ Hasbro.
     
  18. Saberfrost01

    Saberfrost01 元ロボ ダイユーシャ

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    Try searching 'Transformers Prime' on Amazon... the ASUS will appear within the results list.
     
  19. RedAlert Rescue

    RedAlert Rescue Banned

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    Yeah it's a bit annoying when I search for Transformers Prime I then have to filter out the Computer stuff.

    It's especially galling when you see the Computer product displaying Transformers Images in so many search images for it - that is something Hasbro probably should have pointed out in their case that they were trying to deliberately give the false impression it's a Transformers Branded Product like the Acer Ferrari Laptop is for example.

    I would also blame badly configured searches I suppose I should try putting it in quotes so it does not pick up anything with a dropped 'S'.

    But on the bright side I don't really want to Encourage Hasbro to lawyer up to often in case they become as bad as the Computer and mobile phone industry for aggressive use of lawyers and the like such as Sony are often so despised for.
     
  20. Noideaforaname

    Noideaforaname Pico, let's go up to Zuma

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    If you don't use filters on internet searches then of course you're going to get all sorts of "unrelated" stuff when looking for Transformers -- it is, after all, a fairly generic word (as is "Prime" and quite a number of the character names). That still does not mean the ASUS "Transformer" is actually competing with Hasbro's "Transformers."
     

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