Did a quick search, and it seems this is the first North American sighting for the TRU Rage Over Cybertron 3 pack exclusive, consisting of WFC Megatron, Prime, and Bumblebee. TFW2005 member Courtdevil spotted this earlier today at the Broadway "Bowmac" TRU, here in Vancouver. After calling me, I went down and picked up two. The Canadian retail price is $49.99. Took some quick photos.