Discussion in 'Transformers News and Rumors' started by SilverOptimus, Sep 22, 2010.
News Post : Transformers; UK's Most Popular Toy Of The Last 25 Years
I find the concept of Transformers being the UK's most popular toy of the last 25 years ironic considering the limited distribution of the toys most of the time - especially in non-movie years.
But if the line is this huge even so, then hopefully that will spur Hasbro UK to make a bigger push. A guy can hope!
Well isn't it soley the biggest selling/most popular based on nothing more than it having continuous merchandise during those 25 years. I can't think of any other toyline apart from Lego that's lasted so long and thus kept its popularity.
We won the UK.
Ditto what Recall said.
I think Transformers biggest asset is the way it adapts to new technology and constantly improves as a toy brand. And since they're transforming robots, re-inventing them is always going to be second nature. Genius.
Respect to the movies for assisting in this respect. Bay haters and G1 maniacs can bitch all they want, the artwork is still amazing and TFs has been rebooted a million times already.
it could have been the most popular boy toy in the UK if they released all the waves and stuff america get's
we are in wave 1 of everything except HFTD legends and PCC 2 pack
It is one of the most popular boys toys in the UK. It's not about having the latest toys, because you have to remember that there are many, many children out there who get toys soley for getting toys from Parents or as rewards/birthdays etc or just to keep them occupied.
Parent's aren't affected by what waves are available, nor do they care but have seen Transformers for so long there is a tendancy to buy them regardless of other toys based soley on its recognition and their dependancy on it pleasing said child.
Transformers are a reliable way to go if you want ot buy something for a boy, and they must have been something right to last this long.
Over the last 26 years the two most consistent things with regard to Transformers in the UK have been:
1) Excessive pricing in relation to that in the U.S.
2) No consistency with regard to if and when certain assortments are made available, with large gaps in toy lines.
IIRC, The UK is the second or third (?) largest toy market on the planet, yet Hasbro treat it, and by extension, Europe as a whole, as a complete after thought.
We get less, so we should pay more?
Hasbro INC can try and pass the blame off on Hasbro UK, Hasbro Europe, all they like, but they still have a case to answer.
Even Lego faltered a little, but they took a series of moves to kickstart the brand
Couldn't have put it better myself. We pay too much and we get a piss-poor selection. And if it's still the best selling line in the UK of the last 25 years with such a pathetic business model, think how it could be with a decent one.
Stop taking the piss and take note, Hasbro.
Quite an achievement given the general incompetence of Hasbro UK.
Slightly misleading newshere guys, or am I wrong? Transformers hasn't been the most popular toy that's been selling good for 25 years in the UK/ToysRUs...it says it was very popular, then sales decreased and is now making a comeback thanks to Bayformers. Still a great achievement, but I could do with a little less prose and a bit more facts...
But hey...it's the Telegraph and the Sun...
According to the Telegraph : Transformers robots 'Britain's most popular toy' over past 25 years - Telegraph TFs are the Best Selling Toys of UK.
All these years later, and i still don't know who Hasbro UK are, what they can and cannot do.
I'ts like they're deliberately placed behind a vale of secrecy for fear that they might be expected to achieve some level of consistency.
Who could forget such gems as
'Transformers aren't that popular in the UK'
'2010 is the 25th anniversary of TFs in the UK'
...and then were was the UK version of Hasbro Toy Shop, which IIRC was quite reliable, (?) and even had a few things that weren't easily available otherwise.
...so obviously, it had to be scrapped.
Unfortunately, it is more likely that Hasbro UK will look at this and wonder why they need to do more than they currently are. I mean, their current useless efforts result in the most popular toy in 25 years, why do more since the rule of diminishing returns means it will a lot of effort for little return and no higher market placement.
It would be nice however if somebody took a look at Hasbro UK as a whole, and their relationship with Hasbro INC.
Yes, that's just dreaming.
But this looks good for Hasbro UK. This is the opposite of motivation for them for better management, isn't it?
Hasbro UK may not be the best distributors, but it's still nice whenever our toyline gets some recognition.
I hope this means ya'll will get better selection.
Pffft! Right now somebody at Hasbro is thinking we should be paying more than we already are.
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